Funko Kicks Off Super Bowl LVI 2022 with New Funko GOLD™ NFL Figures and GOLD Experience at Hollywood Store

Rhea-AI Summary

Funko, a pop culture lifestyle brand, unveiled new Funko GOLD™ NFL figures and accessories in celebration of Super Bowl LVI. The launch features collectibles dedicated to music and sports, transforming the Funko Hollywood store into a dedicated GOLD section with life-size statues of sports icons. Additionally, Funko partnered with iHeartMedia for a giveaway, offering fans a chance to win Funko GOLD™ figurines and a trip to an NFL game. The latest figure lineup includes notable players like Tom Brady and Kyler Murray.

Positive

• Launch of new Funko GOLD™ NFL figures, expanding product line.
• Collaboration with iHeartMedia for a promotional giveaway, enhancing brand engagement.
• Transformation of Funko Hollywood store into a dedicated GOLD section, attracting foot traffic.

Negative

• None.

Featuring Funko GOLD™, Funko Games and Loungefly NFL Accessories, Funko Hollywood Creates New GOLD Section Focused on Music and Sports

Enter iHeartMedia Giveaway for a Chance to Win NFL Figures and a Trip to a Regular Season NFL Game

EVERETT, Wash.--(BUSINESS WIRE)-- In celebration of Super Bowl LVI, Funko, Inc. ("Funko,” or the “Company”) (Nasdaq: FNKO), a leading pop culture lifestyle brand, unveiled its newest NFL vinyl figures from Funko GOLD™, a line dedicated to spotlighting iconic music and sports luminaries, alongside Funko Games and NFL accessories from Loungefly, the premier fan-focused accessory brand.

Funko Kicks Off Super Bowl LVI 2022 with New Funko GOLD™ NFL Figures and GOLD Experience at Hollywood Store (Graphic: Business Wire)

Additionally, Funko has partnered with iHeartMedia for a limited-time giveaway. Leading up to the big game day on February 13, fans can enter for a chance to win a full suite of Funko GOLD™ figurines and a trip to a regular season NFL game with a friend, courtesy of Funko and iHeartMedia.

“The Super Bowl is the premier pop culture event for sports fans, and Funko is excited to unveil its new line of collectibles for fans everywhere,” said Andrew Perlmutter, Chief Executive Officer at Funko. “We pride ourselves on cultivating cutting-edge lifestyle products for fans of all genres, and with Funko GOLD™, we know sports and music fans will find something they love.”

The Company is also transforming an area of its Funko Hollywood store into a mecca of Funko GOLD™, featuring life-size statues of LeBron James and the Notorious B.I.G., and a larger-than-life throne to create the perfect photo opportunity. Fans can shop for 5-inch or 12-inch vinyl figurines of athletes from the NFL and NBA, as well as Funko Games products, including the ESPN Trivia Night board game.

The latest Funko GOLD™ assortment of NFL figures includes:

• 5" NFL: Cardinals - JJ Watt w/Chase Vinyl Gold
• 5" NFL: Titans - Derrick Henry w/Chase Vinyl Gold
• 5" NFL: Cardinals - Kyler Murray w/Chase Vinyl Gold
• 5" NFL: Cowboys - Ezekiel Elliott w/Chase Vinyl Gold
• 5" NFL: Jaguars - Trevor Lawrence w/Chase Vinyl Gold
• 12” NFL: Buccaneers - Tom Brady w/Chase Vinyl Gold
• 12” NFL: Browns - Baker Mayfield w/Chase Vinyl Gold
• 12” NFL: Cowboys - Dak Prescott w/Chase Vinyl Gold
• 12” NFL: Packers - Aaron Rodgers w/Chase Vinyl Gold
• 12” NFL: Ravens - Lamar Jackson w/Chase Vinyl Gold

Loungefly’s must-see collection of new NFL accessories include:

• Pittsburgh Steelers - Logo Mini Backpack, Pigskin Mini Backpack and Bifold Wallet
• Las Vegas Raiders - Logo Mini Backpack, Pigskin Mini Backpack and Bifold Wallet
• Dallas Cowboys - Logo Mini Backpack, Pigskin Mini Backpack and Bifold Wallet
• San Francisco 49ers - Logo Mini Backpack and Bifold Wallet
• Green Bay Packers - Logo Mini Backpack and Bifold Wallet
• Seattle Seahawks - Logo Mini Backpack and Wallet

All products will be available on Funko.com. For more information on the giveaway - and to submit an entry - fans can visit www.iheartradio.com/funko. Winners will be announced on Wednesday, February 16.

For more information on Funko GOLD™, Funko Games, Loungefly and other products, fans can visit Funko at https://www.funko.com, and follow the brand on Instagram.

ABOUT FUNKO

Headquartered in Everett, Washington, Funko is a leading pop culture lifestyle brand. Funko designs, sources and distributes licensed pop culture products across multiple categories, including vinyl figures, board games, action toys, plush, apparel, housewares and accessories for consumers who seek tangible ways to connect with their favorite pop culture brands and characters. Learn more at https://funko.com/, and follow us on Twitter (@OriginalFunko) and Instagram (@OriginalFunko).

View source version on businesswire.com: https://www.businesswire.com/news/home/20220209005011/en/

Jessica Piha-Grafstein

Funko

jessicap@funko.com

Stephanie Wong

BHI, A Division of 42West

stephanie_wong@bhimpact.com

Source: Funko, Inc.

FAQ

What new products has Funko launched for Super Bowl LVI?

Funko has launched new Funko GOLD™ NFL figures and accessories in celebration of Super Bowl LVI.

What is the Funko and iHeartMedia giveaway about?

The giveaway allows fans to win Funko GOLD™ figurines and a trip to a regular season NFL game.

Which NFL players are featured in the new Funko GOLD™ figures?

Featured players include Tom Brady, Kyler Murray, Derrick Henry, and Ezekiel Elliott.

When was the Funko press release issued?

The press release was issued on February 9, 2022.

What store is transforming into a Funko GOLD™ section?

The Funko Hollywood store is transforming into a dedicated GOLD section.