Funko Announces First Licensed Store in Southeast Asia to Launch in the Philippines
Funko (NASDAQ: FNKO) has announced plans to open its first Southeast Asian licensed store in the Philippines, scheduled for June 2025. The store, operated by local retailer Funtastik Enterprises Corp, will be located in SM Mall of Asia.
The expansion targets one of Funko's fastest-growing fan communities, as Filipino audiences rank among the world's most engaged Funko consumers. The Philippines market is characterized by thriving comic conventions, strong community engagement, and a booming e-commerce ecosystem.
The retail space will feature:
- Exclusive product drops
- Interactive zones
- Entertainment, sports, and music franchise collections
- Anime-themed products
- Various collectibles including Funko Pop!, Bitty Pop!, Loungefly
- Manila-exclusive apparel
Funko (NASDAQ: FNKO) ha annunciato l'apertura del suo primo negozio autorizzato nel Sud-est asiatico, previsto per giugno 2025 nelle Filippine. Il negozio, gestito dal rivenditore locale Funtastik Enterprises Corp, sarà situato presso lo SM Mall of Asia.
L'espansione punta a una delle comunità di fan in più rapida crescita di Funko, dato che il pubblico filippino è tra i più coinvolti a livello mondiale. Il mercato filippino si distingue per le vivaci convention di fumetti, un forte senso di comunità e un ecosistema di e-commerce in rapida espansione.
Lo spazio commerciale offrirà:
- Prodotti esclusivi in anteprima
- Zone interattive
- Collezioni dedicate a franchise di intrattenimento, sport e musica
- Prodotti a tema anime
- Varie collezioni tra cui Funko Pop!, Bitty Pop!, Loungefly
- Abbigliamento esclusivo per Manila
Funko (NASDAQ: FNKO) ha anunciado planes para abrir su primera tienda autorizada en el Sudeste Asiático, programada para junio de 2025 en las Filipinas. La tienda, operada por el minorista local Funtastik Enterprises Corp, estará ubicada en el SM Mall of Asia.
La expansión apunta a una de las comunidades de fans de Funko de más rápido crecimiento, ya que el público filipino se encuentra entre los consumidores de Funko más comprometidos del mundo. El mercado filipino se caracteriza por convenciones de cómics muy activas, un fuerte compromiso comunitario y un floreciente ecosistema de comercio electrónico.
El espacio comercial contará con:
- Lanzamientos exclusivos de productos
- Zonas interactivas
- Colecciones de franquicias de entretenimiento, deportes y música
- Productos con temática de anime
- Varios coleccionables incluyendo Funko Pop!, Bitty Pop!, Loungefly
- Ropa exclusiva para Manila
Funko (NASDAQ: FNKO)는 2025년 6월로 예정된 필리핀에서 동남아시아 최초의 라이선스 매장 오픈 계획을 발표했습니다. 현지 소매업체 Funtastik Enterprises Corp가 운영하며, SM Mall of Asia에 위치할 예정입니다.
이번 확장은 Funko 팬들 중 가장 빠르게 성장하는 커뮤니티 중 하나인 필리핀 관객을 대상으로 하며, 필리핀 시장은 활발한 만화 컨벤션, 강한 커뮤니티 참여, 급성장하는 전자상거래 생태계가 특징입니다.
매장 내에는 다음과 같은 공간이 마련됩니다:
- 독점 상품 출시
- 인터랙티브 존
- 엔터테인먼트, 스포츠, 음악 프랜차이즈 컬렉션
- 애니메이션 테마 상품
- Funko Pop!, Bitty Pop!, Loungefly 등 다양한 수집품
- 마닐라 한정 의류
Funko (NASDAQ : FNKO) a annoncé son projet d’ouvrir son premier magasin licencié en Asie du Sud-Est, prévu pour juin 2025 aux Philippines. Le magasin, exploité par le détaillant local Funtastik Enterprises Corp, sera situé dans le SM Mall of Asia.
Cette expansion vise l’une des communautés de fans de Funko à la croissance la plus rapide, les consommateurs philippins étant parmi les plus engagés au monde. Le marché philippin se caractérise par des conventions de comics dynamiques, un fort engagement communautaire et un écosystème e-commerce en plein essor.
L’espace de vente proposera :
- Lancements exclusifs de produits
- Zones interactives
- Collections de franchises de divertissement, sport et musique
- Produits sur le thème de l’anime
- Divers objets de collection incluant Funko Pop!, Bitty Pop!, Loungefly
- Vêtements exclusifs pour Manille
Funko (NASDAQ: FNKO) hat Pläne angekündigt, seinen ersten lizenzierten Store in Südostasien zu eröffnen, der für Juni 2025 auf den Philippinen geplant ist. Der Laden wird vom lokalen Händler Funtastik Enterprises Corp betrieben und befindet sich im SM Mall of Asia.
Die Expansion richtet sich an eine der am schnellsten wachsenden Fangemeinden von Funko, da philippinische Fans zu den engagiertesten weltweit gehören. Der philippinische Markt zeichnet sich durch florierende Comic-Conventions, starke Community-Beteiligung und ein boomendes E-Commerce-Ökosystem aus.
Der Verkaufsraum wird folgende Highlights bieten:
- Exklusive Produktveröffentlichungen
- Interaktive Bereiche
- Sammlungen aus den Bereichen Unterhaltung, Sport und Musik
- Anime-Themenprodukte
- Verschiedene Sammlerstücke wie Funko Pop!, Bitty Pop!, Loungefly
- Exklusive Bekleidung nur für Manila
- Strategic expansion into one of Asia's strongest-performing markets
- Partnership with experienced local retailer Funtastik Enterprises
- Access to large engaged fan base in a growing e-commerce market
- Store opening delayed until June 2025
- Significant investment required in retail infrastructure
- Dependence on third-party retailer for operations
Insights
Funko's establishment of its first licensed store in the Philippines represents a calculated market penetration strategy in Southeast Asia. This expansion leverages the Philippines' position as one of Funko's most active markets in Asia and targets a region with thriving comic conventions and robust e-commerce growth.
The strategic selection of SM Mall of Asia—one of the region's largest shopping destinations—demonstrates Funko's commitment to high-visibility retail experiences. This continues their successful formula of creating immersive branded environments, similar to their licensed stores in the Middle East.
This expansion showcases Funko's evolution from simple product distribution to experiential retail. By offering exclusive products and interactive zones, they're implementing a proven engagement model that drives both sales and brand loyalty. The planned exclusive merchandise and Manila-specific apparel indicates localization efforts that typically generate higher margins and stronger customer connections.
While a single store's immediate financial impact will be modest against Funko's
Expanding its global footprint, Funko brings an immersive retail experience to one of its fastest-growing fan communities
Driven by thriving comic conventions, strong community engagement, and a booming e-commerce ecosystem,
“As a global brand, Funko is committed to expanding our presence in the most engaged and fastest-growing fan communities,” said Cynthia Williams, CEO of Funko, Inc. “The Philippines has been one of our strongest-performing markets in
Located in SM Mall of
With this launch, Funko continues to accelerate its global reach through best-in-class retail and licensing partnerships, shaping the next era of fan culture across
About Funko
Funko is a leading global pop culture lifestyle brand, with a diverse collection of brands, including Funko, Loungefly, and Mondo, and an industry-leading portfolio of licenses. Funko delivers industry-defining products that span vinyl figures, micro-collectibles, fashion accessories, apparel, plush, action toys, high-end art, music and digital collectibles, many of which are at the forefront of the growing Kidult economy. Through these products, which include the iconic original Pop! line, Bitty Pop!, and Pop! Yourself, Funko inspires fans across the globe to express their passions, build community, and have fun. Founded in 1998 and headquartered in
Forward Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including statements regarding Funko’s retail presence and partnerships. These forward-looking statements are based on management’s current expectations. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including, but not limited to, the important factors discussed under the caption “Risk Factors” in our annual report on Form 10-K for the year ended December 31, 2024 and our other filings with the Securities and Exchange Commission that could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management’s estimates as of the date of this press release. While we may elect to update such forward-looking statements at some point in the future, we disclaim any obligation to do so, even if subsequent events cause our views to change. These forward-looking statements should not be relied upon as representing our views as of any date subsequent to the date of this press release.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250414793219/en/
Source: Funko, Inc.
FAQ
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