Funko Brings to Life First-Ever Author Driven Literary Based Pop! Figures From Lauren Roberts, #1 The New York Times Bestselling Author of the ‘Powerless’ Series
Funko (NASDAQ: FNKO) has announced a groundbreaking collaboration with #1 New York Times bestselling author Lauren Roberts, launching its first-ever literary-based Pop! figures on March 31. The collection features characters Paedyn Gray and Kai Azer from Roberts' Powerless trilogy, marking Funko's first venture into creating collectibles based purely on book characters without prior media adaptations.
The launch strategically aligns with the release of Fearless, the trilogy's final installment, scheduled for April 2025. The Powerless series has achieved remarkable success, maintaining its position on the New York Times bestseller list for 34 weeks and selling over one million copies. The series' novella, Powerful, also spent nine weeks on the bestseller list.
Funko (NASDAQ: FNKO) ha annunciato una collaborazione innovativa con l'autrice bestseller del New York Times Lauren Roberts, lanciando le sue prime figure Pop! ispirate alla letteratura il 31 marzo. La collezione presenta i personaggi Paedyn Gray e Kai Azer dalla trilogia Powerless di Roberts, segnando la prima incursione di Funko nella creazione di oggetti da collezione basati esclusivamente su personaggi di libri senza adattamenti mediatici precedenti.
Il lancio si allinea strategicamente con l'uscita di Fearless, l'ultimo capitolo della trilogia, previsto per aprile 2025. La serie Powerless ha ottenuto un successo straordinario, mantenendo la sua posizione nella lista dei bestseller del New York Times per 34 settimane e vendendo oltre un milione di copie. Anche la novella della serie, Powerful, ha trascorso nove settimane nella lista dei bestseller.
Funko (NASDAQ: FNKO) ha anunciado una colaboración innovadora con la autora bestseller del New York Times Lauren Roberts, lanzando sus primeras figuras Pop! basadas en la literatura el 31 de marzo. La colección presenta a los personajes Paedyn Gray y Kai Azer de la trilogía Powerless de Roberts, marcando la primera incursión de Funko en la creación de coleccionables basados exclusivamente en personajes de libros sin adaptaciones previas en medios.
El lanzamiento se alinea estratégicamente con la salida de Fearless, la última entrega de la trilogía, programada para abril de 2025. La serie Powerless ha logrado un éxito notable, manteniendo su posición en la lista de bestsellers del New York Times durante 34 semanas y vendiendo más de un millón de copias. La novela de la serie, Powerful, también pasó nueve semanas en la lista de bestsellers.
펑코 (NASDAQ: FNKO)는 뉴욕 타임스 베스트셀러 작가 로렌 로버츠와 혁신적인 협업을 발표하며 3월 31일 문학 기반의 첫 번째 팝! 피규어를 출시합니다. 이 컬렉션은 로버츠의 파워리스 삼부작에서 파에딘 그레이와 카이 아저 캐릭터를 특징으로 하며, 펑코가 미디어 적응 없이 순수하게 책 캐릭터를 기반으로 한 수집품을 제작하는 첫 번째 시도를 의미합니다.
출시는 2025년 4월로 예정된 삼부작의 마지막 편인 Fearless의 출시에 전략적으로 맞춰져 있습니다. 파워리스 시리즈는 뉴욕 타임스 베스트셀러 목록에서 34주 동안 자리를 유지하며 백만 부 이상 판매되는 remarkable한 성공을 거두었습니다. 시리즈의 소설 Powerful도 베스트셀러 목록에서 9주간 머물렀습니다.
Funko (NASDAQ: FNKO) a annoncé une collaboration révolutionnaire avec l'auteure à succès du New York Times, Lauren Roberts, lançant ses premières figurines Pop! inspirées de la littérature le 31 mars. La collection présente les personnages Paedyn Gray et Kai Azer de la trilogie Powerless de Roberts, marquant la première incursion de Funko dans la création de collectibles basés uniquement sur des personnages de livres sans adaptations médiatiques antérieures.
Le lancement s'aligne stratégiquement avec la sortie de Fearless, le dernier tome de la trilogie, prévu pour avril 2025. La série Powerless a connu un succès remarquable, maintenant sa position sur la liste des best-sellers du New York Times pendant 34 semaines et vendant plus de un million d'exemplaires. La nouvelle de la série, Powerful, a également passé neuf semaines sur la liste des best-sellers.
Funko (NASDAQ: FNKO) hat eine bahnbrechende Zusammenarbeit mit der Bestsellerautorin der New York Times, Lauren Roberts, angekündigt und wird am 31. März seine ersten literarisch basierten Pop!-Figuren auf den Markt bringen. Die Kollektion umfasst die Charaktere Paedyn Gray und Kai Azer aus Roberts' Powerless-Trilogie und markiert Funkos ersten Versuch, Sammlerstücke ausschließlich auf Buchfiguren ohne vorherige Medienanpassungen zu erstellen.
Der Launch steht strategisch im Einklang mit der Veröffentlichung von Fearless, dem letzten Teil der Trilogie, der für April 2025 geplant ist. Die Powerless-Serie hat bemerkenswerte Erfolge erzielt, indem sie 34 Wochen lang auf der Bestsellerliste der New York Times blieb und über eine Million Exemplare verkauft hat. Auch die Novelle der Serie, Powerful, verbrachte neun Wochen auf der Bestsellerliste.
- First-of-its-kind product launch expanding into literary merchandise market
- Strategic timing with final book release to maximize sales potential
- Partnership with bestselling series that has sold over 1 million copies
- None.
The Pop Culture Powerhouse Collaborated with Lauren Roberts to create Paedyn Gray and Kai Azer Pop! Figures, marking Funko’s First Foray Into Never-Before-Seen Character Adaptations, Derived From the Beloved Romantasy Genre
In a bold and innovative move, Funko celebrates the power of storytelling, honoring the rich world of Powerless and its passionate fanbase with this unique, literary-first collection. This groundbreaking release marks Funko’s first collaboration with an author to bring beloved book characters to life—without inspiration from film, TV, or real-world adaptations.
Paedyn Gray and Kai Azer collectibles mark an exciting first-of-their-kind debut that coincide with Roberts’ release of Fearless, the final book in the Powerless trilogy on April 8th. Fans can preorder at https://funko.com/fandoms/powerless/
“Seeing these characters step off the page and into the real world for the first time is both surreal and deeply meaningful,” said Powerless author Lauren Roberts. “Paedyn Gray and Kai Azer have lived in my imagination and in the hearts of readers, and it’s incredible to see them introduced in 3D as Funko Pop! collection.”
“As a pop culture and fan-first company, we’re always exploring new ways to celebrate fandoms and build community through meaningful collaborations,” said Husnal Shah, SVP of Product at Funko. “Partnering with Lauren to bring her vision of Paedyn Gray and Prince Kai to life as Pop! figures has been a designer’s dream. Most importantly, we believe fans will agree that—even the powerless have a story worth telling.”
The series has become a cultural sensation, with the first book securing a spot on the The
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Moxie & Co. is a global brand & franchise management, promotions and licensing agency. Moxie represents a diverse portfolio of brands including Lauren Roberts: Powerless Series, Simon & Schuster: Nancy Drew, The Hardy Boys, Raggedy Ann & Andy, Hamilton Beach Brands, Eloise, Ivory Ella and more. Moxie develops and manages strategic licensing programs across a wide array of product categories at all levels of retail around the globe. For more information, visit www.moxieco.com.
ABOUT LAUREN ROBERTS
Lauren Roberts is a #1
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