Funko Announces Jenn Reeves as Senior Vice President of Brand
Funko (NASDAQ: FNKO) has appointed Jenn Reeves as Senior Vice President of Brand, reporting directly to CEO Cynthia Williams. Reeves brings over 20 years of experience in brand revitalization and repositioning, most recently serving as Global Vice President of Brand Marketing at Stanley 1913.
In her new role, Reeves will be responsible for driving Funko's global brand strategy, overseeing brand positioning, voice, persona, and growth strategies. Her responsibilities include developing breakthrough campaigns, creative brand storytelling, integrated marketing strategies, and brand partnerships across Funko's product portfolio, which includes vinyl figures, bags, apparel, high-end collectibles, and accessories.
The appointment aims to strengthen Funko's market position and deepen consumer engagement through innovative marketing approaches and cohesive brand messaging across all channels.
Funko (NASDAQ: FNKO) ha nominato Jenn Reeves come Vicepresidente Senior del Marchio, riportando direttamente al CEO Cynthia Williams. Reeves porta con sé oltre 20 anni di esperienza nel rinnovamento e riposizionamento dei marchi, avendo recentemente ricoperto il ruolo di Vicepresidente Globale del Marketing del Marchio presso Stanley 1913.
Nel suo nuovo ruolo, Reeves sarà responsabile della guida della strategia globale del marchio di Funko, supervisando il posizionamento del marchio, la voce, la persona e le strategie di crescita. Le sue responsabilità includono lo sviluppo di campagne innovative, racconti creativi del marchio, strategie di marketing integrate e partnership di marca nell'intero portafoglio prodotti di Funko, che comprende figure in vinile, borse, abbigliamento, collezionabili di alta gamma e accessori.
La nomina mira a rafforzare la posizione di mercato di Funko e a approfondire l'engagement dei consumatori attraverso approcci di marketing innovativi e una comunicazione del marchio coesa su tutti i canali.
Funko (NASDAQ: FNKO) ha nombrado a Jenn Reeves como Vicepresidenta Senior de Marca, reportando directamente a la CEO Cynthia Williams. Reeves aporta más de 20 años de experiencia en la revitalización y reposicionamiento de marcas, habiendo ocupado recientemente el cargo de Vicepresidenta Global de Marketing de Marca en Stanley 1913.
En su nuevo rol, Reeves será responsable de impulsar la estrategia global de marca de Funko, supervisando el posicionamiento de marca, la voz, la persona y las estrategias de crecimiento. Sus responsabilidades incluyen desarrollar campañas innovadoras, contar historias creativas de la marca, estrategias de marketing integradas y asociaciones de marca en todo el portafolio de productos de Funko, que incluye figuras de vinilo, bolsas, ropa, coleccionables de alta gama y accesorios.
La nombramiento tiene como objetivo fortalecer la posición de mercado de Funko y profundizar el compromiso del consumidor a través de enfoques innovadores de marketing y una comunicación de marca cohesiva en todos los canales.
펑코 (NASDAQ: FNKO)가 제닛 리브스를 브랜드 수석 부사장으로 임명하였으며, 이는 CEO인 신시아 윌리엄스에게 직접 보고하는 구조입니다. 리브스는 브랜드 재활성화 및 재포지셔닝 분야에서 20년 이상의 경험을 갖고 있으며, 최근에는 스탠리 1913의 글로벌 브랜드 마케팅 부사장으로 활동했습니다.
새로운 역할에서 리브스는 펑코의 글로벌 브랜드 전략 수립을 책임지며, 브랜드 포지셔닝, 목소리, 정체성 및 성장 전략을 감독하게 됩니다. 그녀의 책임에는 혁신적인 캠페인 개발, 창의적인 브랜드 스토리텔링, 통합 마케팅 전략 및 펑코의 제품 포트폴리오 전반에 걸친 브랜드 파트너십 등이 포함됩니다. 이 제품 포트폴리오는 비닐 피규어, 가방, 의류, 고급 수집품 및 액세서리를 포함합니다.
이번 임명은 펑코의 시장 위치를 강화하고 혁신적인 마케팅 접근 방식과 모든 채널에서의 일관된 브랜드 메시지를 통해 소비자 참여를 심화하려는 목적을 가지고 있습니다.
Funko (NASDAQ: FNKO) a nommé Jenn Reeves au poste de Vice-Présidente Senior de la Marque, rapportant directement à la PDG Cynthia Williams. Reeves apporte plus de 20 ans d'expérience dans la revitalisation et le repositionnement de marques, ayant récemment occupé le poste de Vice-Présidente Mondiale du Marketing de Marque chez Stanley 1913.
Dans ses nouvelles fonctions, Reeves sera responsable de l'élaboration de la stratégie mondiale de la marque Funko, supervisant le positionnement de la marque, la voix, la persona et les stratégies de croissance. Ses responsabilités incluent le développement de campagnes novatrices, de récits créatifs de marque, de stratégies de marketing intégrées et de partenariats de marque dans l'ensemble du portefeuille de produits de Funko, qui comprend des figurines en vinyle, des sacs, des vêtements, des objets de collection haut de gamme et des accessoires.
Cette nomination vise à renforcer la position de marché de Funko et à approfondir l'engagement des consommateurs grâce à des approches marketing innovantes et à une communication de marque cohérente sur tous les canaux.
Funko (NASDAQ: FNKO) hat Jenn Reeves zur Senior Vice President of Brand ernannt, die direkt an die CEO Cynthia Williams berichtet. Reeves bringt über 20 Jahre Erfahrung in der Markenrevitalisierung und -repositionierung mit, nachdem sie zuletzt als Global Vice President of Brand Marketing bei Stanley 1913 tätig war.
In ihrer neuen Rolle wird Reeves verantwortlich sein für die Entwicklung der globalen Markenstrategie von Funko, wobei sie das Markenpositionierung, die Markenstimme, die Persönlichkeit und die Wachstumsstrategien überwacht. Zu ihren Aufgaben gehört die Entwicklung von innovativen Kampagnen, kreativen Geschichten zur Marke, integrierten Marketingstrategien und Markenpartnerschaften im gesamten Produktportfolio von Funko, das Vinylfiguren, Taschen, Bekleidung, hochwertige Sammlerstücke und Zubehör umfasst.
Die Ernennung zielt darauf ab, die Marktposition von Funko zu stärken und das Engagement der Verbraucher durch innovative Marketingansätze und eine kohärente Markenkommunikation über alle Kanäle hinweg zu vertiefen.
- Strategic executive hire with proven track record in brand transformation
- Expansion of leadership team focused on global growth
- Addition of expertise in consumer engagement and brand development
- None.
Growing executive team focused on Funko's growth and maturation of its brand identity
“Jenn’s proven track record of building transformative consumer engagement campaigns is expected to help us continue to deepen our connection with fans while driving growth and innovation across the brand,” said Cynthia Williams, CEO of Funko. “Her vision, creativity, and consumer-centric approach align seamlessly with our mission to deliver tangible ways for fans to connect with their favorite pop culture moments and characters.”
With over 20 years of experience revitalizing and repositioning lifestyle brands across various industries, Jenn Reeves is a passionate consumer champion, team builder, and cultural change agent. Most recently, she served as Global Vice President of Brand Marketing for Stanley 1913, where she led the transformation of a 110-year-old heritage brand into a global lifestyle sensation. Prior to that, she had her own brand consultancy, worked for several luxury home furnishings brands, and reinvented apparel and footwear brands around the world.
“Funko’s unparalleled ability to connect fans with pop culture is a brand builder’s dream,” said Jenn Reeves. “As someone who thrives on storytelling and cultural relevance, joining the company during this exciting phase of its history is a huge opportunity to innovate and make a lasting impact. I’m thrilled to join this incredible team to help drive the brand forward.”
In her role as SVP of Brand, Jenn will oversee Funko’s global brand strategy, driving growth and attempting to increase market share across key channels and regions. She will lead the development of breakthrough campaigns, creative brand storytelling, integrated marketing strategies, brand partnerships and 360-degree communication plans to further elevate Funko’s presence across its diverse product suite—including vinyl figures, bags, apparel, high-end collectibles, and accessories. Jenn will also focus on enhancing consumer engagement and ensuring a cohesive brand voice across all touchpoints.
About Funko:
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Forward Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including statements regarding the growth potential of our brand and our business. These forward-looking statements are based on management’s current expectations. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including, but not limited to, the important factors discussed under the caption “Risk Factors” in our quarterly report on Form 10-Q for the quarter ended September 30, 2024 and our other filings with the Securities and Exchange Commission that could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management’s estimates as of the date of this press release. While we may elect to update such forward-looking statements at some point in the future, we disclaim any obligation to do so, even if subsequent events cause our views to change. These forward-looking statements should not be relied upon as representing our views as of any date subsequent to the date of this press release.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250114909287/en/
Source: Funko, Inc.
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