Funko Partners With the NBA to Launch Personalized Pop! Yourself Collectibles Featuring Official Logos of All 30 Teams on February 14

Rhea-AI Summary

Funko (NASDAQ: FNKO) has announced a partnership with the NBA to expand its Pop! Yourself product line, allowing fans to create personalized vinyl figures featuring official logos of all 30 NBA teams. The launch is scheduled for February 14, coinciding with NBA All-Star 2025 in the San Francisco Bay Area.

The customizable figures will be available through Funko's online platform for $35, featuring black tank tops with official team logos, two accessories (basketball and trophy), and NBA-branded packaging. Additionally, Funko will host The Pop! Yourself NBA FanCave at NBA Crossover, featuring meet-and-greets with NBA stars Darius Garland and Cade Cunningham, personalization stations, photo opportunities, and exclusive merchandise shopping.

Positive

• New revenue stream through NBA partnership and licensed products
• Strategic launch timing with NBA All-Star 2025 event
• Expansion of successful Pop! Yourself product line

Negative

• None.

Insights

Market Research Analyst

This NBA partnership marks a significant strategic move for Funko's personalization business. The Pop! Yourself NBA collection leverages several key market advantages:

• The NBA boasts over 2.1 billion social media followers globally, providing massive exposure potential for Funko's customization platform
• The $35 price point positions these customized figures at a premium to standard Pop! figures, typically priced around $12-15, suggesting healthy margins
• The timing with NBA All-Star 2025 maximizes visibility and creates promotional synergy through player meet-and-greets and experiential marketing
• The exclusive NBA-branded packaging and official team logos create strong differentiation from generic sports merchandise

The initiative aligns with growing consumer demand for personalized products, with the global custom product market expected to reach $38 billion by 2031. By combining personalization with official NBA licensing, Funko creates a unique value proposition that could drive both direct sales and broader brand awareness for their Pop! Yourself platform.

The comprehensive coverage of all 30 NBA teams suggests strong potential for regional marketing campaigns and team-specific promotions, particularly during playoff seasons and key NBA events. This could create multiple revenue spikes throughout the basketball calendar year, rather than just seasonal sales patterns.

Funko To Host The Funko Pop! Yourself NBA FanCave at NBA Crossover During NBA All-Star 2025

EVERETT, Wash.--(BUSINESS WIRE)-- Funko, Inc. (Nasdaq: FNKO), a leading global pop culture brand, has teamed up with the NBA to launch an exciting new option for customizing Pop! Yourself, the company’s unique product that allows users to create a vinyl figure of themselves or loved ones with any of the official logos of all 30 NBA teams. The launch of this collaboration is perfectly timed with the NBA All-Star 2025 in the San Francisco Bay Area, enabling fans to display their fandom and team spirit beginning February 14.

“We’re thrilled to partner with the NBA to bring the league’s millions of fans a new way to celebrate their love for basketball and their favorite team through our Pop! Yourself experience,” said Marc Seigel, SVP of Merchandising and Go-To-Market Strategy at Funko. “The incredible success of Pop! Yourself shows how much fans love making these personalized collectibles, and adding all 30 NBA teams is the next step in our mission to connect fans with fun and innovative ways to express their passions.”

Available through Funko’s Pop! Yourself online experience for $35, collectors can customize their figure with black tank tops featuring any of the 30 official team logos, two accessories (e.g. a basketball and a trophy), along with exclusive NBA-branded packaging. The launch of this new collectible builds Funko’s library of officially licensed NBA/NBPA products, which also features Pops! of NBA players available on Funko.com.

Fans attending NBA Crossover, the NBA’s ultimate all-star fan experience, in San Francisco on February 14-16 are invited to visit The Funko Pop! Yourself NBA FanCave, located at booth #126, where they can:

• Join a meet-and-greet hosted by Funko and the National Basketball Players Association (NBPA), and connect with NBA stars Darius Garland, Point Guard for the Cleveland Cavaliers, and Cade Cunningham, Point/Shooting Guard for the Detroit Pistons on Friday, 2/14 at 12:30 p.m.
• Personalize and purchase NBA-inspired Pop! Yourself figures
• Snap photos with a life-size Pop! Box
• Play fun games to win prizes
• Shop select Funko Pop! NBA figures and Loungefly NBA accessories

ABOUT POP! YOURSELF

Pop! Yourself is a personalized product offering from Funko, the leading pop culture lifestyle brand. The line is an expansion of Funko's core Pop! line, which features the biggest celebrities across film, TV, music, sports and more. Offering more customization than ever before, while making collecting more personal and FUN, Pop! Yourself celebrates all of life’s moments, including birthdays, engagements, graduations, weddings, holidays and more!

ABOUT FUNKO

Headquartered in Everett, Washington, Funko is a leading pop-culture lifestyle brand. Funko designs, sources, and distributes licensed pop-culture products across multiple categories, including vinyl figures, board games, action toys, plush, apparel, housewares, and accessories for consumers who seek tangible ways to connect with their favorite pop-culture brands and characters. Learn more at Funko, and follow us on TikTok, X, and Instagram.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250211449866/en/

42West on behalf of Funko

Funko@42West.com

Source: Funko, Inc.

FAQ

When will Funko (FNKO) launch NBA-themed Pop! Yourself collectibles?

Funko will launch NBA-themed Pop! Yourself collectibles on February 14, 2025, coinciding with NBA All-Star 2025.

How much will the NBA Pop! Yourself figures by Funko (FNKO) cost?

The NBA Pop! Yourself figures will be available for $35 through Funko's online platform.

What customization options are available for Funko's (FNKO) NBA Pop! Yourself figures?

Customers can customize their figures with black tank tops featuring any of the 30 official NBA team logos and two accessories (basketball and trophy).

Which NBA players will appear at Funko's (FNKO) NBA Crossover event?

Darius Garland of the Cleveland Cavaliers and Cade Cunningham of the Detroit Pistons will appear at the event on February 14 at 12:30 p.m.

What features will be available at Funko's (FNKO) Pop! Yourself NBA FanCave?

The FanCave will feature meet-and-greets with NBA players, personalization stations, photo opportunities, games with prizes, and exclusive merchandise shopping.