Funko Expands Into the Greeting Aisle With Its Newest Line, POPSIES™

Rhea-AI Summary

Funko, a pop culture consumer products company, has announced its expansion into the greeting card market with the launch of POPSIES™, a line of collectible interactive greeting displays. Available exclusively at Walmart starting December 26, 2021, these innovative products will retail for $6.98. Featuring beloved pop culture characters, POPSIES™ will cater to various occasions and include seasonal themes starting with Valentine's Day 2022. This initiative aims to enhance the gifting experience while celebrating fan-favorite franchises.

Positive

• Expansion into the greeting card market offers a new revenue stream.
• Exclusive retail partnership with Walmart increases product visibility.
• POPSIES™ appeals to pop culture fans, leveraging existing brand loyalty.

Negative

• None.

The New Collection Will Feature Everyday and Seasonal-Themed Messages from Beloved Pop Culture Characters

Popsies to Be Sold Exclusively at Walmart Stores Starting on December 26, 2021

EVERETT, Wash.--(BUSINESS WIRE)-- Funko, Inc. ("Funko,” or the “Company”) (Nasdaq: FNKO), a leading pop culture consumer products company, announced today its expansion into the multi-billion-dollar greeting aisle with its new line of collectible, interactive greeting displays called POPSIES™. Featuring celebratory messages of excitement and love, patent pending Popsies greetings will be available exclusively at Walmart stores nationwide.

Bob's Big Boy (Photo: Business Wire)

Popsies will feature iconic characters that represent some of the world’s most historic franchises for a wide assortment of everyday occasions. In 2022, Funko will offer seasonal Popsies for multiple holidays beginning with Valentine’s Day in February.

“Funko’s products have always been a natural gift for the people we love and Popsies is another terrific way to celebrate these fandoms,” said Andrew Perlmutter, President and incoming Chief Executive Officer at Funko. “We enjoy being able to provide an experience that not only celebrates our fans' passion of these beloved characters, but also expresses their love and appreciation for friends and family through the product’s unique messages.”

Popsies will retail for $6.98.

Images of the new line of pop culture greetings can be found here.

For more information on Popsies and other Funko products, fans can follow Funko via its official website here, and Funko Kids on Instagram and YouTube.

ABOUT FUNKO

Headquartered in Everett, Washington, Funko is a leading pop culture consumer products company. Funko designs, sources and distributes licensed pop culture products across multiple categories, including vinyl figures, board games, action toys, plush, apparel, housewares and accessories for consumers who seek tangible ways to connect with their favorite pop culture brands and characters. Learn more at https://funko.com/, and follow us on Twitter (@OriginalFunko) and Instagram (@OriginalFunko).

View source version on businesswire.com: https://www.businesswire.com/news/home/20211220005001/en/

Jessica Piha-Grafstein

Funko

jessicap@funko.com

Source: Funko, Inc.

FAQ

What are Funko's new POPSIES™ products?

POPSIES™ are collectible, interactive greeting displays featuring messages from beloved pop culture characters.

When will Funko's POPSIES™ be available for purchase?

POPSIES™ will be sold exclusively at Walmart stores starting December 26, 2021.

How much will Funko's POPSIES™ retail for?

POPSIES™ will retail for $6.98.

What seasonal themes will Funko's POPSIES™ include?

Funko's POPSIES™ will feature seasonal designs for various holidays, beginning with Valentine's Day 2022.

Where can I find more information about Funko's products?

More information about Funko's POPSIES™ and other products can be found on their official website.