Flow Beverage Corp. Announces Official Sponsorship with Pride Toronto

Rhea-AI Summary

Flow Beverage Corp. (TSX:FLOW; OTCQX:FLWBF) has announced its official sponsorship of Pride Toronto and will engage in events promoting sustainability and healthy choices throughout June. The company will participate in the Pride Parade from June 24-26 and donate water to local crisis centers. Additionally, for every 12-pack of flavoured Flow sold in June, Flow will contribute $1.00 to Rainbow Railroad, supporting LGBTQ+ initiatives. Flow is known for its premium, sustainably packaged alkaline spring water.

Positive

• Sponsoring Pride Toronto enhances brand visibility and aligns Flow with community-focused values.
• Flow's donation for every 12-pack sold promotes social responsibility and may increase sales.

Negative

• None.

Flow sponsorship with Pride Toronto promotes both sustainable and healthy choices for consumers

TORONTO--(BUSINESS WIRE)-- Flow Beverage Corp. (TSX:FLOW; OTCQX:FLWBF) (“Flow” or the “Company”) today announced its official sponsorship of Pride Toronto, participating in various events throughout June to help inspire people to make more sustainable and healthy choices for themselves and the planet. Flow will be participating in Pride Toronto’s Festival Weekend from June 24 to June 26, including the official Pride Parade on Sunday, June 26. In addition, Flow will be donating water to crisis centers throughout the city.

Flow is a refreshing, naturally alkaline spring water with naturally-occurring electrolytes and minerals, all in a sustainable, plant-based packaging. “Flow is honoured to be involved with Pride this year, keeping attendees hydrated and promoting sustainable and healthy choices, all while celebrating the amazing community,” says Flow’s CEO, Nicholas Reichenbach.

Flow is donating $1.00 to Canadian charitable organization Rainbow Railroad for every 12-pack of flavoured Flow sold during the month of June on both flowhydration.com and flowhydration.ca.

About Pride Toronto

Pride Toronto is a not-for-profit organization with a mission to bring people together to celebrate the history, courage, and diversity of the 2SLGBTQ+ communities. Uniting and empowering people with diverse sexual orientations, gender identities, and gender expressions, the annual Pride Toronto Festival has become a major Canadian Arts and Cultural Event and one of the largest Pride celebrations in North America. Pride showcases Toronto on the world stage with diversity, inclusion and vibrant creativity. Please visit pridetoronto.com and follow @PrideToronto on Facebook, Twitter, and Instagram for updates and more information.

About Flow

Flow is one of the fastest-growing premium water companies in North America. Founded in 2014, Flow’s mission since day one has been to reduce environmental impacts by providing sustainably sourced naturally alkaline spring water in a sustainable, 100% recyclable and up to 75% renewable, plant-based pack. Today, the brand is B-Corp Certified with a best-in-class score of 126.5, offering a diversified line of health and wellness-oriented beverage products: original naturally alkaline spring water, award-winning organic flavours, and collagen-infused flavours in sizes ranging from 330-ml to 1-litre. All products contain naturally occurring electrolytes and essential minerals and support Flow’s overarching purpose to “bring wellness to the world through the positive power of water.” Flow beverage products are available online at flowhydration.com and are sold at over 35,600 stores across North America.

For more information on Flow, please visit Flow’s investor relations site at: investors.flowhydration.com.

Cautionary Statement

This press release may contain “forward-looking statements” within the meaning of applicable Canadian securities legislation. Such forward-looking statements include, but are not limited to, information with respect to our objectives and the strategies for achieving those objectives, as well as information with respect to our beliefs, plans, expectations, anticipations, estimates and intentions. Forward-looking statements are typically identified by the use of words such as “may”, “would”, “should”, “could”, “expect”, “intend”, “estimate”, “anticipate”, “plan”, “foresee”, “believe”, or “continue”, although not all forward-looking statements contain these words. Forward-looking statements are provided for the purposes of assisting the reader in understanding Flow and its business, operations, prospects, and risks at a point in time in the context of historical and possible future developments, and the reader is therefore cautioned that such information may not be appropriate for other purposes. Forward-looking statements are based on assumptions and are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those that are disclosed in or implied by such forward-looking statements. Those risks and uncertainties include the following: impact and spread of COVID-19; ability to achieve and manage growth; failure to expand sales capabilities; changes in consumer preferences; criticism of packaged water; maintain brand image and product quality; constrained or unavailable spring water sources; inability to package products; increased competition; accurately estimating demand; maintaining relationships with distributors and vendors; changing retail landscape; incorrect product design or development; product information misrepresentation; revenues derived entirely from packaged beverages; increases in costs or shortages of materials; fluctuation of quarterly operating results; no assurance of profitability; fluctuations in foreign currency; changes in government regulation; contamination or recalls of ingredients or end products; loss of intellectual property rights; litigation; future tax rates; catastrophic events; climate change; seasonal business; dependence on key information systems and third-party service providers; ability to securely maintain confidential information; maintaining and upgrading information technology systems; conflict of interest; dual class share structure; potential volatility of share price; no assurance of active market for shares; lack of dividends; global financial condition; publication of inaccurate or unfavourable research and reports; operating history; and management and conflict of interests. Consequently, all of the forward-looking statements contained herein are qualified by the foregoing cautionary statements, and there can be no guarantee that the results or developments that we anticipate will be realized or, even if substantially realized, that they will have the expected consequences or effects on our business, financial condition or results of operation. Unless otherwise noted or the context otherwise indicates, the forward-looking statements contained herein are provided as of the date hereof, and we do not undertake to update or amend such forward-looking statements whether as a result of new information, future events or otherwise, except as may be required by applicable law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220624005082/en/

Devan Pennell, Chief Financial Officer

1-844-356-9426

investors@flowhydration.com

US investors:

Jon DeDomenico

jon.dedomenico@icrinc.com

Canadian investors:

Marc Charbin

investors@flowhydration.com

Media:

Natasha Koifman

nk@nkpr.net

Source: Flow Beverage Corp.

FAQ

What events will Flow Beverage Corp. participate in during Pride Toronto?

Flow will participate in various events during Pride Toronto, including the Pride Parade from June 24 to June 26.

How much does Flow donate to Rainbow Railroad for each 12-pack sold?

Flow will donate $1.00 to Rainbow Railroad for every 12-pack of flavoured Flow sold in June.

What is Flow Beverage Corp's stock symbol?

Flow Beverage Corp.'s stock symbol is FLWBF (OTCQX) and FLOW (TSX).

What type of products does Flow Beverage Corp. offer?

Flow offers naturally alkaline spring water, organic flavoured waters, and collagen-infused beverages.

What is Flow's approach to sustainability?

Flow emphasizes sustainability through its plant-based packaging and B-Corp certification, focusing on reducing environmental impact.