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Fluent, Inc. (NASDAQ: FLNT) is a data-driven digital marketing services company that stands as the trusted acquisition partner for both established and growing brands. Leveraging a proprietary first-party data asset, Fluent creates marketing programs that deliver better digital advertising experiences for consumers and measurable results for advertisers. Founded in 2010 and headquartered in New York City, Fluent connects its advertiser clients with the right consumers through digital marketing campaigns. The company's performance marketing solutions span industries such as Financial Products & Services, Media & Entertainment, Health & Wellness, Staffing & Recruitment, and Retail & Consumer.
Fluent operates a diverse digital media portfolio, employing advanced data science and a privacy-forward approach to enable advertisers to reach a wide audience of engaged and high-intent consumers through exclusive inventory. With proprietary optimization technology, Fluent's solutions are crafted to promote business growth and foster strong customer loyalty.
Recently, Fluent has been investing in higher quality consumer engagements designed to solidify its position as an industry leader in performance marketing. Their focus in 2024 includes expanding new syndicated performance marketplaces while strengthening their owned and operated platforms. This strategy aims to provide more effective customer acquisition solutions, making Fluent a more sustainable business for its stakeholders.
Financially, Fluent reported expected sequential quarterly growth for the fourth quarter of 2023, reflecting stability in their marketplaces. Furthermore, the company has been engaged in negotiations for a new senior secured credit facility to enhance its capital and liquidity needs. This ongoing effort underscores Fluent’s commitment to maintaining its financial health and operational stability.
Latest News:
- Fluent reported results for the expected fourth quarter and fiscal year ended December 31, 2023.
- The company is investing in expanding its performance marketplaces.
- Fluent entered a non-binding term sheet with a prospective lender for a new senior secured credit facility.
- Fluent will implement a reverse stock split, effective April 12, 2024, to regain compliance with NASDAQ’s requirements.
Fluent (NASDAQ: FLNT) has announced two concurrent offerings: a $5.75 million registered direct offering of 2,483,586 common shares at $2.3152 per share, and a $2.75 million private placement of unregistered pre-funded warrants for 1,187,802 shares at $2.3147 per warrant. The pre-funded warrants, exercisable at $0.0005 per share, require stockholder approval. The registered offering is expected to close around December 3, 2024, yielding net proceeds of $5.3 million, while the private placement should yield $2.7 million. ThinkEquity serves as placement agent, and proceeds will fund general corporate purposes including capital expenditures and working capital.
Fluent Inc (NASDAQ: FLNT) has released a new investor presentation highlighting its strategic shift towards commerce media business. The company reports significant growth in this segment, achieving triple-digit year-over-year revenue growth in every quarter of the current year. CEO Don Patrick emphasizes that this strategic pivot builds upon Fluent's 14-year expertise in customer acquisition, positioning the company distinctively in the industry.
Fluent (NASDAQ: FLNT) reported Q3 2024 financial results with revenue of $64.5 million, down 3% year-over-year. The company's Commerce Media Solutions revenue grew significantly by 341% to $10.4 million, representing 16% of total revenue, with a 33% gross profit margin. Net loss was $7.9 million ($0.48 per share). The company's strategic pivot towards Commerce Media Solutions shows strong traction with an annual recurring run rate exceeding $50 million. Fluent targets double-digit consolidated revenue growth and enhanced profitability in 2025, focusing on improving operational performance and positioning for long-term growth in the high-growth commerce media market.
Fluent (NASDAQ: FLNT) has scheduled its Third Quarter 2024 financial results announcement for November 14, 2024, after U.S. market close. The company will host a conference call at 4:30 PM ET on the same day to discuss the results. Interested parties can access the call via phone or audio registration, with a simultaneous webcast available on Fluent's Investor Relations page. A recorded replay will be accessible for one year following the call.
Fluent, Inc. (NASDAQ: FLNT) has appointed Ryan Perfit as Chief Financial Officer (CFO). Perfit, who served as interim CFO since February 1, 2023, returns to Fluent after previously working there from 2012 to 2019. As interim CFO, he helped navigate a settlement with the Federal Trade Commission and played a key role in establishing Fluent's credentials in high-growth marketplaces. He also led the negotiation of a new $50 million debt facility and implemented evolved financial processes and scorecards. CEO Don Patrick praised Perfit's valuable financial knowledge and industry experience from his 20-year career. Perfit expressed excitement about executing the company's growth strategies and elevating its financial performance.
Fluent, Inc. (NASDAQ: FLNT), a leader in partner monetization and customer acquisition solutions, has announced its participation in the 17th Annual Barrington Research Virtual Fall Investment Conference on September 12, 2024. CEO Don Patrick and Interim CFO Ryan Perfit will represent the company and be available for one-on-one meetings throughout the day.
This virtual conference provides an opportunity for investors to engage directly with Fluent's top executives, potentially gaining insights into the company's strategies, performance, and future outlook. The event highlights Fluent's commitment to investor relations and its position in the partner monetization and customer acquisition sector.
Fluent Inc (NASDAQ: FLNT) reported its Q2 2024 financial results, showing a revenue decrease of 29% to $58.7 million compared to Q2 2023. The company faced challenges in its owned and operated marketplaces and new regulatory issues in Medicare and ACA verticals. Key financial highlights include:
- Net loss of $11.6 million ($0.75 per share)
- Gross profit of $12.6 million (21% of revenue)
- Media margin of $15.7 million (26.7% of revenue)
- Adjusted EBITDA of negative $4.5 million (-7.7% of revenue)
Despite challenges, Fluent saw growth in its syndicated performance marketplaces and added new partners. The company expects improved performance in H2 2024, driven by marketplace growth and expense discipline.
Fluent, Inc. (NASDAQ: FLNT) has announced it will release its Second Quarter 2024 financial results on August 19, 2024, after the U.S. financial markets close. The company will host a conference call at 4:30 pm ET on the same day to discuss the results. Interested parties can access the call via phone or audio webcast after registering online. The call will also be webcast live on Fluent's Investor Relations Page. Participants are advised to log in at least 15 minutes before the call starts. A recorded replay of the webcast will be available for one year on the company's Investor Relations Page following the call.
Fluent, a leader in partner monetization solutions and customer acquisition, has announced a strategic media partnership with Hy-Vee and its retail media network, RedMedia. This collaboration aims to enhance the customer experience by offering special post-purchase deals on non-grocery items to Hy-Vee's online shoppers. Britt Polihronis, RedMedia’s VP of Operations, highlighted the partnership’s potential to expand advertising opportunities. Fluent's solution utilizes contextual modeling and data to tailor offers, thereby increasing customer engagement and loyalty. With over 500 Hy-Vee stores in the Midwest, this initiative seeks to capitalize on the growing retail media market, expected to account for 25% of US ad dollars by 2028.
Fluent (NASDAQ: FLNT) announced its inclusion in the Russell Microcap® Index, effective July 1, 2024. The Russell Indexes, which consist of the 4,000 largest US stocks ranked by total market capitalization, are reconstituted annually. Membership in the Russell Microcap® Index results in inclusion in the appropriate growth and value style indexes, enhancing visibility among institutions and investment funds. This strategic inclusion is expected to increase exposure and benchmark status for Fluent.
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