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Fluent, Inc. (NASDAQ: FLNT) is a data-driven digital marketing services company that stands as the trusted acquisition partner for both established and growing brands. Leveraging a proprietary first-party data asset, Fluent creates marketing programs that deliver better digital advertising experiences for consumers and measurable results for advertisers. Founded in 2010 and headquartered in New York City, Fluent connects its advertiser clients with the right consumers through digital marketing campaigns. The company's performance marketing solutions span industries such as Financial Products & Services, Media & Entertainment, Health & Wellness, Staffing & Recruitment, and Retail & Consumer.
Fluent operates a diverse digital media portfolio, employing advanced data science and a privacy-forward approach to enable advertisers to reach a wide audience of engaged and high-intent consumers through exclusive inventory. With proprietary optimization technology, Fluent's solutions are crafted to promote business growth and foster strong customer loyalty.
Recently, Fluent has been investing in higher quality consumer engagements designed to solidify its position as an industry leader in performance marketing. Their focus in 2024 includes expanding new syndicated performance marketplaces while strengthening their owned and operated platforms. This strategy aims to provide more effective customer acquisition solutions, making Fluent a more sustainable business for its stakeholders.
Financially, Fluent reported expected sequential quarterly growth for the fourth quarter of 2023, reflecting stability in their marketplaces. Furthermore, the company has been engaged in negotiations for a new senior secured credit facility to enhance its capital and liquidity needs. This ongoing effort underscores Fluent’s commitment to maintaining its financial health and operational stability.
Latest News:
- Fluent reported results for the expected fourth quarter and fiscal year ended December 31, 2023.
- The company is investing in expanding its performance marketplaces.
- Fluent entered a non-binding term sheet with a prospective lender for a new senior secured credit facility.
- Fluent will implement a reverse stock split, effective April 12, 2024, to regain compliance with NASDAQ’s requirements.
Fluent Inc (NASDAQ: FLNT) has appointed Adrian Stack as Chief Product Officer to lead the company's product vision and strategy. Stack brings over 15 years of experience in product development leadership, previously serving at Zillow's Data Engineering division and as SVP of Product at Rokt.
The appointment aims to accelerate Fluent's investment in AI-powered Commerce Media Solutions, focusing on enhancing consumer engagement and advertiser success. Stack will leverage the company's proprietary first-party identity graph and machine learning models to improve ad relevance and conversion rates.
Building on its 14-year expertise in customer acquisition, Fluent continues to differentiate itself through owned and operated marketplaces and first-party data assets. Stack's role will be important in enhancing data strategies and driving product innovation for long-term growth.
Fluent (NASDAQ: FLNT) has released a significant survey revealing the effectiveness of post-purchase advertising in enhancing shopping experiences and driving customer loyalty. The study, conducted in December 2024 with over 1,000 US adults, shows that 88% of customers are more likely to return after receiving personalized post-purchase ads.
Key findings demonstrate that 57% of shoppers discovered new products through post-purchase ads, while 63% of regular recipients report an enhanced shopping experience. Additionally, 54% of shoppers value these ads for useful discounts, with 62% citing deals as their primary motivation for clicking.
According to SVP of Marketing Jessica Batty, these ads effectively drive product discovery and foster long-term loyalty. The company's approach leverages their identity graph and AI-driven algorithms, supported by 14 years of first-party data, to determine optimal content and timing for each customer interaction.
Fluent Inc (NASDAQ: FLNT) has been ranked #18 on Ad Age's 2025 Best Places to Work list, which recognizes 50 companies excelling in pay, benefits, corporate culture, and leadership. With nearly 200 employees across the US and Canada, Fluent is executing a strategic pivot toward expanding its commerce media solutions.
The company offers comprehensive benefits including mental health services, flexible paid time off, work schedules, and mentorship programs connecting junior staff with senior leaders. Fluent also demonstrates strong community engagement through service events and a donation-matching program.
The recognition process, conducted in partnership with Workforce Research Group, evaluated companies through employee responses and assessment of policies regarding pay, benefits, work/life balance, recruitment, training, and development. The competition was open to agencies, ad tech firms, data and research firms, brand marketing departments, and in-house agencies.
Fluent Inc (NASDAQ: FLNT) has announced new partnerships for its commerce media network, including major brands like Fanatics, Vivid Seats, Barnes & Noble College, Forever 21, Belk, Bealls Florida, and Hammacher Schlemmer. The company's Commerce Media Solutions enables partners to integrate non-endemic advertising across their platforms, enhancing customer experience with personalized offers.
Powered by first-party identity graph and AI algorithms, Fluent's solution has shown remarkable growth, with Q3 2024 revenue increasing 341% year-over-year to $10.4 million (16% of total revenue) from $2.3 million in Q3 2023. The company now maintains an annual recurring revenue run rate exceeding $50 million in its Commerce Media Solutions segment. This growth aligns with industry projections from Boston Consulting Group, which estimates the commerce media sector will reach $100 billion within five years, representing over 25% of digital media spending by 2026.
Fluent (NASDAQ: FLNT) has announced two concurrent offerings: a $5.75 million registered direct offering of 2,483,586 common shares at $2.3152 per share, and a $2.75 million private placement of unregistered pre-funded warrants for 1,187,802 shares at $2.3147 per warrant. The pre-funded warrants, exercisable at $0.0005 per share, require stockholder approval. The registered offering is expected to close around December 3, 2024, yielding net proceeds of $5.3 million, while the private placement should yield $2.7 million. ThinkEquity serves as placement agent, and proceeds will fund general corporate purposes including capital expenditures and working capital.
Fluent Inc (NASDAQ: FLNT) has released a new investor presentation highlighting its strategic shift towards commerce media business. The company reports significant growth in this segment, achieving triple-digit year-over-year revenue growth in every quarter of the current year. CEO Don Patrick emphasizes that this strategic pivot builds upon Fluent's 14-year expertise in customer acquisition, positioning the company distinctively in the industry.
Fluent (NASDAQ: FLNT) reported Q3 2024 financial results with revenue of $64.5 million, down 3% year-over-year. The company's Commerce Media Solutions revenue grew significantly by 341% to $10.4 million, representing 16% of total revenue, with a 33% gross profit margin. Net loss was $7.9 million ($0.48 per share). The company's strategic pivot towards Commerce Media Solutions shows strong traction with an annual recurring run rate exceeding $50 million. Fluent targets double-digit consolidated revenue growth and enhanced profitability in 2025, focusing on improving operational performance and positioning for long-term growth in the high-growth commerce media market.
Fluent (NASDAQ: FLNT) has scheduled its Third Quarter 2024 financial results announcement for November 14, 2024, after U.S. market close. The company will host a conference call at 4:30 PM ET on the same day to discuss the results. Interested parties can access the call via phone or audio registration, with a simultaneous webcast available on Fluent's Investor Relations page. A recorded replay will be accessible for one year following the call.
Fluent, Inc. (NASDAQ: FLNT) has appointed Ryan Perfit as Chief Financial Officer (CFO). Perfit, who served as interim CFO since February 1, 2023, returns to Fluent after previously working there from 2012 to 2019. As interim CFO, he helped navigate a settlement with the Federal Trade Commission and played a key role in establishing Fluent's credentials in high-growth marketplaces. He also led the negotiation of a new $50 million debt facility and implemented evolved financial processes and scorecards. CEO Don Patrick praised Perfit's valuable financial knowledge and industry experience from his 20-year career. Perfit expressed excitement about executing the company's growth strategies and elevating its financial performance.
Fluent, Inc. (NASDAQ: FLNT), a leader in partner monetization and customer acquisition solutions, has announced its participation in the 17th Annual Barrington Research Virtual Fall Investment Conference on September 12, 2024. CEO Don Patrick and Interim CFO Ryan Perfit will represent the company and be available for one-on-one meetings throughout the day.
This virtual conference provides an opportunity for investors to engage directly with Fluent's top executives, potentially gaining insights into the company's strategies, performance, and future outlook. The event highlights Fluent's commitment to investor relations and its position in the partner monetization and customer acquisition sector.
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