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Foot Locker Highlights Heat of the Season with 'Summer Sizzle'

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Foot Locker launches its "Summer Sizzle" campaign, a virtual celebration focusing on community and sneaker culture. The event, scheduled for June 29, 2020, is hosted in partnership with The Infatuation and features guests like professional athlete Jordan Clarkson and Nike Master Trainer Kirsty Godso. Attendees can engage in a live Q&A and a sweepstakes for a chance to win exclusive sneakers. The campaign highlights Foot Locker's diverse product range from leading brands, available for all family members.

Positive
  • The 'Summer Sizzle' campaign aims to engage the community during summer with a virtual event.
  • Collaboration with notable personalities enhances brand visibility and engagement.
  • Product offerings from renowned brands like Nike and Adidas available for all ages.
Negative
  • None.

NEW YORK, June 25, 2020 /PRNewswire/ -- Foot Locker kicks off its "Summer Sizzle," bringing the heat to make this summer a celebration of community and style. As seasons change, so does the sneakerhead flex. While summer usually brings cookouts, hoops in the driveway and poolside hangs with friends – this summer will undoubtedly be different – so Foot Locker is bringing the vibes to virtually celebrate the heat of the season like never before.

In partnership with The Infatuation, Foot Locker will host a virtual event on Monday, June 29, bringing together sneakerheads, athletes, chefs and more to talk summer heat – from food to fits. Hosted by The Infatuation's co-founder, Andrew Steinthal, the live virtual event will feature professional basketball player Jordan Clarkson, Nike Master Trainer Kirsty Godso and Harlem chef JJ Johnson – each joining from the comfort of their own quarantined backyard BBQ.

Event attendees can participate in a live Q&A and sweepstakes to win a pair of the coveted Air Jordan 1 Retro High OG "Tie Dye." Please visit https://summersizzle.splashthat.com to register for the event.

"Summer has always been the season to unwind and enjoy time with family and friends, and this year that looks a lot different," said Richard McLeod, VP of Marketing for Foot Locker North America.  "Whether you're gathering virtually or in-person, we can still come together and celebrate the things we enjoy about summer. From the food to the games, and of course the kicks – Treat yourself to something fresh this summer."

Foot Locker's Summer Sizzle features the best assortment from Nike, Jordan, adidas and more, including footwear, apparel and accessories for the full family. All products are available now at Foot Locker in men's, women's and kids' sizing.

About Foot Locker:
Foot Locker is a part of Foot Locker, Inc. (NYSE: FL). The Company leads the celebration of sneaker and youth culture around the globe through a portfolio of brands including Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, Eastbay, Footaction, Runners Point and Sidestep. With approximately 3,100 retail stores in 27 countries across North America, Europe, Asia, Australia and New Zealand, as well as websites and mobile apps, the Company's purpose is to inspire and empower youth around the world, by fueling a shared passion for self-expression and creating unrivaled experiences at the heart of the global sneaker community. Foot Locker, Inc. has corporate headquarters in New York. For additional information please visit -1%26h%3D675690185%26u%3Dhttp%253A%252F%252Fwww.footlocker-inc.com%252F%26a%3Dwww.footlocker-inc.com&a=www.footlocker-inc.com" rel="nofollow">www.footlocker-inc.com.

Additional information may be found at -1%26h%3D2431313489%26u%3Dhttp%253A%252F%252Ffootlocker.com%252F%26a%3Dfootlocker.com&a=footlocker.com" rel="nofollow">footlocker.com, Instagram: -1%26h%3D3893927768%26u%3Dhttps%253A%252F%252Finstagram.com%252Ffootlocker%252F%26a%3D%2540footlocker&a=%40footlocker" rel="nofollow">@footlocker, Twitter: -1%26h%3D4232882374%26u%3Dhttp%253A%252F%252Fwww.twitter.com%252Ffootlocker%26a%3D%2540footlocker&a=%40footlocker" rel="nofollow">@footlocker, YouTube: -1%26h%3D1970729610%26u%3Dhttps%253A%252F%252Fwww.youtube.com%252Fuser%252Ffootlocker%26a%3Dyoutube.com%252Ffootlocker&a=youtube.com%2Ffootlocker" rel="nofollow">youtube.com/footlocker, Facebook: -1%26h%3D617046393%26u%3Dhttp%253A%252F%252Fwww.facebook.com%252Ffootlocker%26a%3Dfacebook.com%252Ffootlocker&a=facebook.com%2Ffootlocker" rel="nofollow">facebook.com/footlocker, #BecauseSneakers App: -1%26h%3D2801748123%26u%3Dhttps%253A%252F%252Fitunes.apple.com%252Fus%252Fapp%252Ffoot-locker%252Fid934030757%253Fmt%253D8%26a%3DiOS&a=iOS" rel="nofollow">iOS and -1%26h%3D1798386444%26u%3Dhttps%253A%252F%252Fplay.google.com%252Fstore%252Fapps%252Fdetails%253Fid%253Dcom.footlocker.approved%2526hl%253Den%26a%3DAndroid&a=Android" rel="nofollow">Android 

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SOURCE Foot Locker, Inc.

FAQ

What is Foot Locker's 'Summer Sizzle' campaign about?

Foot Locker's 'Summer Sizzle' campaign is a virtual event celebrating community and sneaker culture, scheduled for June 29, 2020.

Who are the featured guests in Foot Locker's 'Summer Sizzle' event?

The event will feature guests like Jordan Clarkson, Kirsty Godso, and chef JJ Johnson.

What can attendees expect during the 'Summer Sizzle' virtual event?

Attendees can participate in a live Q&A and a sweepstakes for a chance to win the Air Jordan 1 Retro High OG 'Tie Dye'.

When is the 'Summer Sizzle' event taking place?

The 'Summer Sizzle' event is scheduled for June 29, 2020.

Where can I find Foot Locker's summer product offerings?

Foot Locker's summer products are available in stores and online in various sizes for men, women, and kids.

Foot Locker, Inc.

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