Foot Locker Celebrates 50 Years of Sneaker Leadership with Exclusive Collection and Celebration Throughout September
Foot Locker (NYSE: FL) is celebrating its 50th anniversary this September with a month-long series of events and the launch of a -edition sneaker and apparel collection. The collection, created in partnership with Nike, adidas, New Balance, PUMA, and Converse, features distinctive black and white colorways with gold accents.
Highlights of the celebration include:
- Exclusive footwear and apparel collection available from September 9
- Various events in New York City, including a performance by GRAMMY-nominated artist Coi Leray
- NYSE Opening Bell® Ceremony on September 5
- 360-marketing campaign launch on September 9
Foot Locker is also advancing its Lace Up Plan, focusing on expanding sneaker culture, deepening customer relationships, and enhancing its omnichannel experience. The company aims to drive sustainable growth through reimagined retail concepts, an enhanced FLX Rewards Program, and a soon-to-be-launched redesigned mobile app.
Foot Locker (NYSE: FL) festeggia il suo 50° anniversario questo settembre con una serie di eventi che dureranno un mese e il lancio di una collezione di sneaker e abbigliamento in edizione limitata. La collezione, creata in collaborazione con Nike, adidas, New Balance, PUMA e Converse, presenta originali combinazioni di colori in bianco e nero con accenti dorati.
I punti salienti della celebrazione includono:
- Collezione di calzature e abbigliamento esclusiva disponibile dal 9 settembre
- Vari eventi a New York City, tra cui una performance dell'artista nominato ai GRAMMY, Coi Leray
- Cerimonia della Campana di Apertura della NYSE il 5 settembre
- Lancio della campagna di marketing a 360 gradi il 9 settembre
Foot Locker sta anche promuovendo il suo Piano Lace Up, concentrandosi sull'espansione della cultura sneaker, sull'approfondimento delle relazioni con i clienti e sul miglioramento della sua esperienza omnichannel. L'azienda mira a guidare una crescita sostenibile attraverso concetti di vendita al dettaglio reinventati, un programma FLX Rewards potenziato e un'app mobile ridisegnata in arrivo.
Foot Locker (NYSE: FL) está celebrando su 50 aniversario este septiembre con una serie de eventos que durarán todo el mes y el lanzamiento de una colección de zapatillas y ropa de edición limitada. La colección, creada en colaboración con Nike, adidas, New Balance, PUMA y Converse, presenta combinaciones de colores en blanco y negro con acentos dorados.
Los aspectos más destacados de la celebración incluyen:
- Colección exclusiva de calzado y ropa disponible desde el 9 de septiembre
- Varios eventos en la ciudad de Nueva York, incluyendo una actuación de la artista nominada al GRAMMY, Coi Leray
- Ceremonia de la Campana de Apertura de la NYSE el 5 de septiembre
- Lanzamiento de la campaña de marketing 360 el 9 de septiembre
Foot Locker también está avanzando en su Plan Lace Up, enfocándose en expandir la cultura sneaker, profundizar las relaciones con los clientes y mejorar su experiencia omnicanal. La empresa espera impulsar un crecimiento sostenible a través de conceptos minoristas reinventados, un programa FLX Rewards mejorado y una aplicación móvil rediseñada que se lanzará pronto.
풋로커(NYSE: FL)는 이번 9월에 50주년을 기념하며 한 달간의 이벤트와 함께 한정판 운동화 및 의류 컬렉션을 선보입니다. 이 컬렉션은 Nike, adidas, New Balance, PUMA, Converse와 협력하여 제작되었으며, 독특한 블랙과 화이트 색상 조합과 골드 포인트로 구성되어 있습니다.
기념행사의 하이라이트는 다음과 같습니다:
- 9월 9일부터 판매되는 독점적인 신발 및 의류 컬렉션
- GRAMMY 후보 아티스트인 Coi Leray의 공연을 포함한 뉴욕시에서의 다양한 이벤트
- 9월 5일 NYSE 개장식
- 9월 9일 360도 마케팅 캠페인 출범
풋로커는 또한 Lace Up Plan을 추진하며, 스니커 문화 확장, 고객 관계 강화 및 옴니채널 경험 향상에 주력하고 있습니다. 이 회사는 혁신적인 리테일 개념, 개선된 FLX 보상 프로그램 및 곧 출시될 리디자인된 모바일 앱을 통해 지속 가능한 성장을 이루겠다는 목표를 가지고 있습니다.
Foot Locker (NYSE: FL) célèbre son 50ème anniversaire ce septembre avec une série d'événements s'échelonnant sur tout le mois et le lancement d'une collection de sneakers et de vêtements en édition limitée. La collection, créée en partenariat avec Nike, adidas, New Balance, PUMA et Converse, se distingue par des coloris noir et blanc avec des accents dorés.
Parmi les points forts de la célébration, on retrouve :
- Collection exclusive de chaussures et de vêtements disponible à partir du 9 septembre
- Divers événements à New York, incluant une performance de l'artiste nommée aux GRAMMY, Coi Leray
- Cérémonie de la cloche d'ouverture de la NYSE le 5 septembre
- Lancement de la campagne de marketing à 360 degrés le 9 septembre
Foot Locker avance également son Plan Lace Up, se concentrant sur l'expansion de la culture sneaker, le renforcement des relations clients et l'amélioration de son expérience omnicanale. L'entreprise vise à générer une croissance durable à travers des concepts de vente au détail repensés, un programme de récompenses FLX amélioré et une application mobile redessinée qui sera lancée prochainement.
Foot Locker (NYSE: FL) feiert im September sein 50-jähriges Bestehen mit einermonatlangen Reihe von Veranstaltungen und der Einführung einer limitierten Sneaker- und Bekleidungskollektion. Die Kollektion wurde in Zusammenarbeit mit Nike, adidas, New Balance, PUMA und Converse entwickelt und besticht durch markante Schwarz- und Weißtöne mit goldenen Akzenten.
Zu den Höhepunkten der Feierlichkeiten gehören:
- Exklusive Schuh- und Bekleidungs-Kollektion ab dem 9. September erhältlich
- Verschiedene Veranstaltungen in New York City, darunter eine Aufführung der GRAMMY-nominierten Künstlerin Coi Leray
- NYSE-Eröffnungszeremonie am 5. September
- Start der 360-Grad-Marketingkampagne am 9. September
Foot Locker verfolgt außerdem seinen Lace Up Plan, der sich auf die Erweiterung der Sneaker-Kultur, die Vertiefung von Kundenbeziehungen und die Verbesserung seiner Omnikanal-Erfahrung konzentriert. Das Unternehmen strebt nachhaltiges Wachstum durch neu konzipierte Einzelhandelskonzepte, ein verbessertes FLX Rewards-Programm und eine bald erscheinende überarbeitete mobile App an.
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Global retailer
For five decades, Foot Locker has been a global leader in sneaker culture, known for its curated selection of top brands and deep community connections. Today, the Company remains the "Heart of Sneakers" by delivering exceptional customer service through its iconic "Stripers" and transforming the shopping experience. Foot Locker's dedication to self-expression and exceptional experiences for sneaker and basketball enthusiasts has cemented its leading role in sneaker culture, a position it intends to uphold for the next 50 years.
Looking to the future, the Company is driving its Lace Up Plan forward by expanding sneaker culture, deepening customer relationships, powering up its portfolio, and enhancing its omnichannel experience. Progress is evident through Foot Locker's growing product portfolio, reimagined retail concept and store refresh program, an enhanced FLX Rewards Program focused on customer loyalty, and the upcoming launch of a redesigned mobile app.
These innovations mark a significant step in advancing Foot Locker's omnichannel retail excellence and elevating the shopping experience. Through strategic investments in technology, a consumer-led approach, and a focus on "all things sneakers," Foot Locker is positioning itself for sustainable, long-term, and profitable growth.
"As we commemorate this milestone, we're focused on the future and celebrating our position as the 'Heart of Sneakers,'" said Mary Dillon, President and CEO of Foot Locker, Inc. "Our deep-rooted connection to sneaker culture and the dedication of our Stripers have fueled our success, and we're gearing up for the next 50 years. Through our Lace Up Plan, we're driving sustainable growth by reimagining the in-store and omnichannel experience, strengthening our brand partnerships, and deepening customer engagement."
Celebration Highlights:
- 50th Anniversary Limited-Edition Collection: Foot Locker will release an exclusive footwear and apparel collection featuring distinctive black and white colorways with gold accents, created in partnership with Nike, adidas, New Balance, PUMA, and Converse. The collection will be available online at FootLocker.com and in select stores beginning Monday, September 9.
- Celebratory Events: Foot Locker will host various events in
New York City throughout September, including a performance featuring GRAMMY-nominated artist and brand ambassador Coi Leray, in partnership with adidas and produced by Complex for FLX Rewards members. - New York Stock Exchange Opening Bell® Ceremony: To commemorate Foot Locker's 50th anniversary, Mary Dillon will ring the NYSE Opening Bell® on Thursday, September 5.
Foot Locker's influence on sneaker culture has been marked by milestones such as the exclusive launch of the Nike Air Max Plus in 1998, the iconic Foot Locker Slam Fest from 1988-1996, and the introduction of signature sneakers for athletes with top brands.
"As we mark our 50th anniversary, Foot Locker proudly remains the undisputed 'Heart of Sneakers,'" said Frank Bracken, EVP and Chief Commercial Officer of Foot Locker, Inc. "We extend our deepest gratitude to our brand partners for their unwavering support, from collaborating on our exclusive collection to their support of our Lace Up Plan. Together, we are setting the stage for the next 50 years of growth and innovation."
To celebrate, Foot Locker will also launch a 360-marketing campaign on September 9, including out-of-home placements, paid media, exclusive product releases, and in-person activations. The newly reopened 34th Street store in NYC will host customer-focused events throughout September, including a ribbon-cutting ceremony, exclusive sneaker customization, live entertainment, and limited-edition gifts.
For more information on Foot Locker, Inc.'s initiatives and latest developments, please visit www.footlocker-inc.com.
Media Relations
Dana Yacyk, Senior Director, PR & Communications
mediarelations@footlocker.com
Investor Relations
Kate Fitzsimons, Senior Director, Investor Relations
ir@footlocker.com
ABOUT FOOT LOCKER, INC.
Foot Locker, Inc. is a leading footwear and apparel retailer that unlocks the "inner sneakerhead" in all of us. With approximately 2,500 retail stores in 26 countries across
Disclosure Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the federal securities laws. Other than statements of historical facts, all statements which address activities, events, or developments that the Company anticipates will or may occur in the future, including, but not limited to, such things as future strategic plans, financial objectives, financial outlook and other such matters, are forward-looking statements. These forward-looking statements are based on many assumptions and factors, which are detailed in the Company's filings with the
These forward-looking statements are based largely on our expectations and judgments and are subject to a number of risks and uncertainties, many of which are unforeseeable and beyond our control. For additional discussion regarding risks and uncertainties that may affect forward-looking statements, see "Risk Factors" disclosed in the Company's Annual Report on Form 10-K for the year ended February 3, 2024, filed on March 28, 2024. Any changes in such assumptions or factors could produce significantly different results. The Company undertakes no obligation to update the forward-looking statements, whether due to new information, future events, or otherwise.
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SOURCE Foot Locker, Inc.
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