WSS KICKS OFF BACK-TO-SCHOOL WITH SOCCER STAR HIRVING "CHUCKY" LOZANO AND BASEBALL LEGEND ADRIÁN GONZÁLEZ
WSS, a subsidiary of Foot Locker, Inc. (NYSE: FL), launches its back-to-school campaign featuring soccer star Hirving "Chucky" Lozano and baseball legend Adrián González. The "Best Value Always" campaign includes a commercial featuring both athletes with their children, emphasizing family values and cultural pride.
The retailer will host in-store events from July 17 to August 18, 2025, offering free school supplies, complimentary haircuts, and giveaways including sneakers, bikes, and Chromebooks at participating locations. WSS's back-to-school collection features classic sneakers, soccer-inspired styles, and modern runners, along with backpacks and clothing bundles. The store offers free shipping on orders over $99 and a rewards program earning 1 point per dollar spent.
WSS, una controllata di Foot Locker, Inc. (NYSE: FL), lancia la sua campagna per il ritorno a scuola con la star del calcio Hirving "Chucky" Lozano e la leggenda del baseball Adrián González. La campagna "Best Value Always" presenta uno spot con entrambi gli atleti insieme ai loro figli, sottolineando i valori familiari e l'orgoglio culturale.
Il rivenditore organizzerà eventi in negozio dal 17 luglio al 18 agosto 2025, offrendo forniture scolastiche gratuite, tagli di capelli omaggio e omaggi come scarpe da ginnastica, biciclette e Chromebook presso i punti vendita aderenti. La collezione per il ritorno a scuola di WSS include sneaker classiche, modelli ispirati al calcio e runner moderni, insieme a zaini e set di abbigliamento. Il negozio offre spedizione gratuita per ordini superiori a 99$ e un programma fedeltà che assegna 1 punto per ogni dollaro speso.
WSS, una subsidiaria de Foot Locker, Inc. (NYSE: FL), lanza su campaña de regreso a clases con la estrella del fútbol Hirving "Chucky" Lozano y la leyenda del béisbol Adrián González. La campaña "Best Value Always" incluye un comercial con ambos atletas junto a sus hijos, destacando los valores familiares y el orgullo cultural.
El minorista llevará a cabo eventos en tienda del 17 de julio al 18 de agosto de 2025, ofreciendo útiles escolares gratuitos, cortes de cabello sin costo y sorteos de tenis, bicicletas y Chromebooks en las ubicaciones participantes. La colección de regreso a clases de WSS presenta zapatillas clásicas, estilos inspirados en el fútbol y corredores modernos, junto con mochilas y conjuntos de ropa. La tienda ofrece envío gratuito en pedidos superiores a $99 y un programa de recompensas que otorga 1 punto por cada dólar gastado.
WSS는 Foot Locker, Inc. (NYSE: FL)의 자회사로, 축구 스타 히르빙 "척키" 로사노와 야구 전설 아드리안 곤잘레스가 출연하는 신학기 캠페인을 시작합니다. "Best Value Always" 캠페인에는 두 선수와 그들의 자녀들이 등장하는 광고가 포함되어 가족 가치와 문화적 자부심을 강조합니다.
소매점은 2025년 7월 17일부터 8월 18일까지 매장 내 이벤트를 개최하며, 무료 학용품, 무료 이발 서비스, 운동화, 자전거, 크롬북 등의 경품을 제공할 예정입니다. WSS의 신학기 컬렉션은 클래식 운동화, 축구에서 영감을 받은 스타일, 최신 러닝화와 함께 백팩과 의류 세트를 포함합니다. 매장은 99달러 이상 주문 시 무료 배송을 제공하며, 1달러당 1포인트를 적립하는 리워드 프로그램도 운영합니다.
WSS, filiale de Foot Locker, Inc. (NYSE: FL), lance sa campagne de rentrée scolaire avec la star du football Hirving "Chucky" Lozano et la légende du baseball Adrián González. La campagne "Best Value Always" comprend une publicité mettant en scène les deux athlètes avec leurs enfants, mettant en avant les valeurs familiales et la fierté culturelle.
Le détaillant organisera des événements en magasin du 17 juillet au 18 août 2025, offrant des fournitures scolaires gratuites, des coupes de cheveux gratuites, ainsi que des cadeaux tels que des baskets, des vélos et des Chromebooks dans les points de vente participants. La collection de rentrée de WSS comprend des baskets classiques, des modèles inspirés du football et des chaussures de course modernes, ainsi que des sacs à dos et des ensembles de vêtements. Le magasin propose la livraison gratuite pour les commandes supérieures à 99 $ et un programme de récompenses attribuant 1 point par dollar dépensé.
WSS, eine Tochtergesellschaft von Foot Locker, Inc. (NYSE: FL), startet seine Back-to-School-Kampagne mit dem Fußballstar Hirving "Chucky" Lozano und der Baseballlegende Adrián González. Die Kampagne "Best Value Always" umfasst einen Werbespot mit beiden Sportlern und ihren Kindern, der Familienwerte und kulturellen Stolz betont.
Der Einzelhändler veranstaltet In-Store-Events vom 17. Juli bis 18. August 2025 und bietet kostenlose Schulmaterialien, kostenlose Haarschnitte sowie Verlosungen von Sneakers, Fahrrädern und Chromebooks an teilnehmenden Standorten an. Die Back-to-School-Kollektion von WSS umfasst klassische Sneaker, fußballinspirierte Modelle und moderne Laufschuhe sowie Rucksäcke und Bekleidungspakete. Der Shop bietet kostenlosen Versand ab Bestellungen über 99 $ und ein Bonusprogramm, das für jeden ausgegebenen Dollar 1 Punkt vergibt.
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Where Family, Sport, and Back-to-School Essentials Come Together
Experience the full interactive Multichannel News Release here: https://www.multivu.com/wss/9293254-en-wss-back-to-school-hirving-chucky-lozano-and-adrian-gonzalez
The WSS "Best Value Always" campaign features Lozano and González appearing alongside their children in a heartfelt commercial that blends back-to-school excitement with powerful reminders of cultural pride and generational inspiration.
"Back-to-school isn't just about pencils and shoes—it's about giving your kids the confidence to go after their dreams," said Hirving "Chucky" Lozano. "I'm proud to work with WSS, a brand that's always supported our communities with heart and purpose."
"Partnering with WSS felt like a great fit because they're a brand rooted in community," said Adrián González. "Their values align closely with my own, especially my family-first approach to life. I'm grateful to have collaborated on a campaign that was made even more special by having my daughters by my side."
Back-to-School Events and Activations
To help families gear up for the new school year, WSS is hosting a series of in-store Back-to-School events from July 17 to August 18 at participating locations. Select stores will offer community-focused activations such as free school supplies, complimentary haircuts for kids, and exciting giveaways—including chances to win back-to-school essentials like sneakers, bikes, Chromebooks, and more.
Free school supplies available while supplies last. Haircuts subject to time and capacity, first-come, first-served. Giveaway items and activations, including the Locker Challenge, may vary by location and are subject to Official Rules—see store associate for details. Restrictions may apply. For a complete list of participating stores and updated event information, visit back-to-school-events.
From the First Bell to After-School Goals
This season, WSS is your go-to destination for back-to-school looks that get every student classroom-ready and game-day-ready—offering styles that inspire self-expression and celebrate fresh starts:
- Classic Sneakers: Timeless styles built for everyday hustle.
- Soccer-Inspired Styles: From the field to the hallway, athletic looks kids love.
- Modern Runners: Sleek, modern kicks for the fast pace of growing up.
WSS Back-to-School Highlights
- Backpacks That Carry More Than Books: Featuring top brands and thoughtful details like padded straps, USB ports, and water-resistant finishes—plus clear styles that meet school guidelines.
- Everyday Essentials for Less: 3-for-
$20 t ees and bundles from WSS Athletic to outfit the whole crew . - Easy Shopping Options: Free shipping on orders of
$99 - WSS Rewards: Earn 1 point per
$1
About WSS
WSS, a banner of Foot Locker, Inc., is a neighborhood-focused, value-driven footwear and apparel retailer headquartered in
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SOURCE WSS
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