Foot Locker Announces Multi-Year Partnership with the Chicago Bulls Ahead of NBA Season
Foot Locker, Inc. (NYSE: FL) has announced a multi-year partnership with the Chicago Bulls ahead of the 2024-25 NBA season. This collaboration aims to strengthen Foot Locker's position in basketball culture through various initiatives:
1. Community events, including Bulls Fest and Youth Hoops 3v3 Tournaments
2. In-store activations, such as player meet-and-greets at the State Street location
3. Exclusive 'Tunnel Walk' content on social media
4. Partnership launch celebration on Oct. 30 during the Bulls vs. Orlando game
The partnership aligns with Foot Locker's broader basketball initiatives, including its agreement with the NBA and the launch of 'The Clinic' program. This collaboration reinforces Foot Locker's commitment to basketball culture and its Lace Up Plan to expand sneaker culture within the basketball community.
Foot Locker, Inc. (NYSE: FL) ha annunciato una partnership pluriennale con i Chicago Bulls in vista della stagione NBA 2024-25. Questa collaborazione punta a rafforzare la posizione di Foot Locker nella cultura del basket attraverso diverse iniziative:
1. Eventi comunitari, tra cui Bulls Fest e tornei di Youth Hoops 3v3
2. Attivazioni nei negozi, come incontri con i giocatori presso la location di State Street
3. Contenuti esclusivi 'Tunnel Walk' sui social media
4. Celebrazione del lancio della partnership il 30 ottobre durante la partita Bulls contro Orlando
La partnership si allinea con le più ampie iniziative sportive di Foot Locker, inclusi gli accordi con la NBA e il lancio del programma 'The Clinic'. Questa collaborazione rafforza l'impegno di Foot Locker verso la cultura del basket e il suo Piano Lace Up per espandere la cultura delle sneaker all'interno della comunità del basket.
Foot Locker, Inc. (NYSE: FL) ha anunciado una asociación a largo plazo con los Chicago Bulls de cara a la temporada NBA 2024-25. Esta colaboración busca fortalecer la posición de Foot Locker en la cultura del baloncesto a través de diversas iniciativas:
1. Eventos comunitarios, incluyendo Bulls Fest y torneos de Youth Hoops 3v3
2. Activaciones en la tienda, como encuentros con jugadores en la ubicación de State Street
3. Contenido exclusivo 'Tunnel Walk' en redes sociales
4. Celebración del lanzamiento de la asociación el 30 de octubre durante el partido Bulls contra Orlando
La asociación se alinea con las iniciativas más amplias de baloncesto de Foot Locker, incluido su acuerdo con la NBA y el lanzamiento del programa 'The Clinic'. Esta colaboración refuerza el compromiso de Foot Locker con la cultura del baloncesto y su Plan Lace Up para expandir la cultura de las zapatillas dentro de la comunidad del baloncesto.
풋 락커 주식회사 (NYSE: FL)는 2024-25 NBA 시즌을 앞두고 시카고 불스와 다년간의 파트너십을 발표했습니다. 이 협력은 다양한 이니셔티브를 통해 풋 락커의 농구 문화에서의 입지를 강화하는 것을 목표로 하고 있습니다:
1. 지역 사회 행사, 불스 페스트 및 유스 후프 3대 3 토너먼트 포함
2. 매장 내 활성화, 스테이트 스트리트 위치에서 선수들과의 만남 포함
3. 소셜 미디어에서의 독점 '터널 워크' 콘텐츠
4. 10월 30일 불스 대 올랜도 경기 중 파트너십 출시 기념 행사
이번 파트너십은 풋 락커의 NBA와의 협약 및 '더 클리닉' 프로그램 런칭을 포함한 보다 넓은 농구 이니셔티브와 일치합니다. 이 협력은 풋 락커가 농구 문화에 대한 헌신과 농구 공동체 내 스니커 문화 확대를 위한 레이스 업 계획을 강화합니다.
Foot Locker, Inc. (NYSE: FL) a annoncé un partenariat pluriannuel avec les Chicago Bulls en vue de la saison NBA 2024-25. Cette collaboration vise à renforcer la position de Foot Locker dans la culture du basketball à travers diverses initiatives :
1. Événements communautaires, y compris le Bulls Fest et des tournois de Youth Hoops 3v3
2. Activations en magasin, comme des rencontres avec des joueurs au magasin State Street
3. Contenu exclusif 'Tunnel Walk' sur les réseaux sociaux
4. Célébration du lancement du partenariat le 30 octobre lors du match Bulls contre Orlando
Ce partenariat s'inscrit dans le cadre des initiatives plus larges de Foot Locker pour le basketball, y compris son accord avec la NBA et le lancement du programme 'The Clinic'. Cette collaboration renforce l'engagement de Foot Locker envers la culture du basketball et son plan Lace Up pour étendre la culture des baskets au sein de la communauté basketball.
Foot Locker, Inc. (NYSE: FL) hat eine mehrjährige Partnerschaft mit den Chicago Bulls im Voraus zur NBA-Saison 2024-25 angekündigt. Diese Zusammenarbeit zielt darauf ab, die Position von Foot Locker in der Basketballkultur durch verschiedene Initiativen zu stärken:
1. Gemeinschaftliche Veranstaltungen, einschließlich Bulls Fest und Youth Hoops 3v3-Turniere
2. Aktivierungen im Laden, wie Spielerbegegnungen am Standort State Street
3. Exklusiver 'Tunnel Walk'-Inhalt in sozialen Medien
4. Feier zur Einführung der Partnerschaft am 30. Oktober während des Spiels Bulls gegen Orlando
Die Partnerschaft stimmt mit den breiteren Basketballinitiativen von Foot Locker überein, einschließlich ihrer Vereinbarung mit der NBA und dem Start des Programms 'The Clinic'. Diese Zusammenarbeit stärkt das Engagement von Foot Locker für die Basketballkultur und ihren Lace Up Plan zur Erweiterung der Sneakerkultur innerhalb der Basketballgemeinschaft.
- Multi-year partnership with Chicago Bulls strengthens Foot Locker's position in basketball culture
- Expansion of community engagement through events like Bulls Fest and Youth Hoops tournaments
- Increased brand visibility through in-store activations and exclusive content
- Alignment with Foot Locker's broader basketball initiatives and Lace Up Plan
- None.
Insights
This partnership between Foot Locker and the Chicago Bulls is a strategic move to strengthen Foot Locker's position in the basketball market. While it doesn't directly impact financials, it has potential long-term benefits:
- Enhanced brand visibility through association with a major NBA team
- Increased foot traffic to Foot Locker stores during events and activations
- Potential boost in sales of basketball-related merchandise
- Strengthened community engagement, which can improve brand loyalty
However, the immediate financial impact is likely minimal. The partnership's success will depend on execution and fan engagement. It's part of Foot Locker's broader strategy to remain relevant in the competitive sneaker and sportswear market, especially as it faces challenges from direct-to-consumer sales by major brands.
Global Retailer Strengthens Commitment to Basketball Culture with Community Activations, Fan Experiences, and Exclusive Content
This collaboration further deepens Foot Locker's connection to basketball culture, reinforcing its status as the go-to destination for basketball, both on and off the court. As one of
- Community Basketball Events: Foot Locker will be the presenting partner for Bulls Fest, a festival and 3v3 tournament that celebrates the sport of basketball, its influence on style, art and culture, and all things Chicago Bulls. Last month, the Bulls hosted a Youth Hoops 3v3 Tournament, presented by Foot Locker, which saw over 100 teams compete across two weekends. Foot Locker will also host community-focused events at its
Chicago stores to engage fans. - In-Store Activations: On November 2nd, Foot Locker's State Street location (26-28 S State St.) will host a Bulls celebration, featuring player meet-and-greets and live entertainment.
- Exclusive Tunnel Walk Content: A co-branded "Tunnel Walk" series will launch on social media, offering fans behind-the-scenes access to their favorite players as they prepare to take the court.
Together, both organizations will celebrate the launch of their partnership on Oct. 30 during the Bulls game vs. Orlando, presented by Foot Locker at the United Center in
"The rich legacies of Foot Locker and the Chicago Bulls—two institutions that have long been at the forefront of basketball culture—make this partnership a natural fit," said Frank Bracken, EVP and Chief Commercial Officer of Foot Locker, Inc. "Basketball is deeply embedded in Foot Locker's DNA, from local community courts to the global stage of the NBA. We're thrilled to partner with the Bulls, a legendary franchise with one of the most passionate fan bases in the world."
"This partnership showcases the Bulls' and Foot Locker's shared commitments to basketball culture and community and passion for creating legendary experiences," said Matt Kobe, Executive Vice President of Revenue and Strategy for the Chicago Bulls. "We are proud to welcome Foot Locker as the newest partner of the Chicago Bulls and look forward to inspiring and engaging fans in innovative ways together, in the arena, in their stores and in the community."
In addition to its partnership with the Bulls, Foot Locker remains deeply invested in the basketball community. Over the past year, Foot Locker entered a multi-year agreement with the NBA as an official marketing partner in the
"Our partnership with the Chicago Bulls amplifies Foot Locker's longstanding commitment to celebrating and nurturing basketball culture, both locally and globally," said Kim Waldmann, Chief Customer Officer of Foot Locker, Inc. "By uniting community engagement, marketing activations, and fan entertainment, this collaboration allows us to deepen our connection to the sport and inspire new audiences as the game continues to expand its influence."
For five decades, Foot Locker has been a leader in sneaker culture, fostering deep connections with basketball fans and players alike. This partnership extends that legacy, while advancing Foot Locker's Lace Up Plan by expanding sneaker culture within the basketball community.
For more information on Foot Locker's initiatives and latest developments, visit www.footlocker-inc.com.
Foot Locker Media Relations
Dana Yacyk, Senior Director, PR & Communications
mediarelations@footlocker.com
Foot Locker Investor Relations
Kate Fitzsimons, Senior Director, Investor Relations
ir@footlocker.com
ABOUT FOOT LOCKER, INC.
Foot Locker, Inc. is a leading footwear and apparel retailer that unlocks the "inner sneakerhead" in all of us. With approximately 2,500 retail stores in 26 countries across North America, Europe, Asia, Australia, and New Zealand, and a licensed store presence in the Middle East and Asia, Foot Locker has a strong history of sneaker authority that sparks discovery and ignites the power of sneaker culture through its portfolio of brands, including Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos.
Disclosure Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the federal securities laws. Other than statements of historical facts, all statements which address activities, events, or developments that Foot Locker, Inc. (the "Company") anticipates will or may occur in the future, including, but not limited to, such things as future strategic plans, financial objectives, financial outlook and other such matters, are forward-looking statements. These forward-looking statements are based on many assumptions and factors, which are detailed in the Company's filings with the
These forward-looking statements are based largely on our expectations and judgments and are subject to a number of risks and uncertainties, many of which are unforeseeable and beyond our control. For additional discussion regarding risks and uncertainties that may affect forward-looking statements, see "Risk Factors" disclosed in the Company's Annual Report on Form 10-K for the year ended February 3, 2024, filed on March 28, 2024. Any changes in such assumptions or factors could produce significantly different results. The Company undertakes no obligation to update the forward-looking statements, whether due to new information, future events, or otherwise.
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SOURCE Foot Locker, Inc.
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