Foot Locker Unveils Star-Studded Holiday Campaign Featuring Anthony Edwards, LaMelo Ball and Coi Leray
Foot Locker (NYSE: FL) has launched its 2024 holiday campaign 'Step Into Your Gift' featuring NBA stars Anthony Edwards, LaMelo Ball, and artist Coi Leray. The multi-brand campaign showcases exclusive releases and top styles from brands including Nike, adidas, New Balance, PUMA, and UGG. The 360-degree marketing initiative spans across paid media, social channels, e-commerce, digital out-of-home advertising, and in-store displays. Featured products include the Nike Zoom Vomero 5, Jordan 4 RM, adidas Originals Samba OG, and PUMA MB.04, positioning Foot Locker as the premier destination for holiday sneaker shopping.
Foot Locker (NYSE: FL) ha lanciato la sua campagna natalizia 2024 'Entra nel tuo regalo' con protagonisti le stelle NBA Anthony Edwards, LaMelo Ball e l'artista Coi Leray. La campagna multi-brand presenta uscite esclusive e i migliori stili da marchi come Nike, adidas, New Balance, PUMA e UGG. L'iniziativa di marketing a 360 gradi si estende attraverso media a pagamento, canali social, e-commerce, pubblicità digitale out-of-home e display in negozio. I prodotti in evidenza includono il Nike Zoom Vomero 5, Jordan 4 RM, adidas Originals Samba OG e PUMA MB.04, posizionando Foot Locker come la destinazione principale per lo shopping di sneaker natalizie.
Foot Locker (NYSE: FL) ha lanzado su campaña navideña 2024 'Entra en tu regalo' con las estrellas de la NBA Anthony Edwards, LaMelo Ball y la artista Coi Leray. La campaña multi-marca presenta lanzamientos exclusivos y los estilos más destacados de marcas como Nike, adidas, New Balance, PUMA y UGG. La iniciativa de marketing 360 grados abarca medios pagados, canales sociales, comercio electrónico, publicidad digital en exteriores y exhibiciones en la tienda. Los productos destacados incluyen el Nike Zoom Vomero 5, Jordan 4 RM, adidas Originals Samba OG y PUMA MB.04, posicionando a Foot Locker como el destino principal para comprar zapatillas durante las fiestas.
풋락커 (NYSE: FL)가 NBA 스타 앤서니 에드워즈, 라멜로 볼, 아티스트 코이 레레이와 함께 2024년 홀리데이 캠페인 '당신의 선물 안으로 걸어가세요'를 시작했습니다. 이 멀티 브랜드 캠페인은 나이키, 아디다스, 뉴발란스, 푸마, UGG와 같은 브랜드의 독점 출시 및 최고의 스타일을 선보입니다. 360도 마케팅 이니셔티브는 유료 미디어, 소셜 채널, 전자상거래, 디지털 옥외 광고 및 매장 디스플레이에 걸쳐 있습니다. 선보이는 제품으로는 나이키 줌 보메로 5, 조던 4 RM, 아디다스 오리지널 Samba OG, 푸마 MB.04가 있으며, 풋락커는 홀리데이 스니커 쇼핑을 위한 최고의 목적지로 자리잡고 있습니다.
Foot Locker (NYSE: FL) a lancé sa campagne de Noël 2024 'Entrez dans votre cadeau' avec les stars de la NBA Anthony Edwards, LaMelo Ball et l'artiste Coi Leray. La campagne multi-marques présente des lancements exclusifs et des styles phares de marques telles que Nike, adidas, New Balance, PUMA et UGG. L'initiative marketing 360 degrés s'étend sur des médias payants, des canaux sociaux, du commerce électronique, de la publicité numérique extérieure et des présentations en magasin. Les produits en vedette incluent le Nike Zoom Vomero 5, le Jordan 4 RM, l'adidas Originals Samba OG et le PUMA MB.04, positionnant Foot Locker comme la destination incontournable pour les achats de baskets pendant les fêtes.
Foot Locker (NYSE: FL) hat seine Weihnachtskampagne 2024 'Schritt in dein Geschenk' ins Leben gerufen, mit den NBA-Stars Anthony Edwards, LaMelo Ball und der Künstlerin Coi Leray. Die Multi-Brand-Kampagne bietet exklusive Neuheiten und die besten Styles von Marken wie Nike, adidas, New Balance, PUMA und UGG. Die 360-Grad-Marketinginitiative erstreckt sich über bezahlte Medien, soziale Kanäle, E-Commerce, digitale Außenwerbung und In-Store-Anzeigen. Zu den vorgestellten Produkten gehören der Nike Zoom Vomero 5, Jordan 4 RM, adidas Originals Samba OG und PUMA MB.04, wodurch Foot Locker als das beste Ziel für den Sneaker-Einkauf während der Feiertage positioniert wird.
- Multi-brand campaign featuring high-profile celebrities and athletes
- Comprehensive marketing strategy across multiple channels
- Partnership with major footwear brands offering exclusive releases
- None.
Insights
This marketing campaign, while featuring high-profile celebrities and athletes, is a routine holiday promotional effort that doesn't significantly impact Foot Locker's financial outlook. The campaign aligns with standard retail industry practices during the holiday season and doesn't introduce any groundbreaking initiatives or sales strategies that would materially affect investor considerations.
The collaboration with popular athletes and influencers is expected for a sports retailer of Foot Locker's size and market position. While the campaign may help maintain market presence, it doesn't represent a significant shift in business strategy or indicate any meaningful change in the company's competitive position or financial performance.
'Step Into Your Gift' highlights top styles from Nike, adidas, New Balance, PUMA, UGG, and more
Grounded in consumer insights, Step Into Your Gift is designed to spark joy and embody the energy of sneaker culture this holiday season, helping customers shine bright and find the perfect gifts with the help of Foot Locker's Stripers as gifting experts. With exclusive releases and top styles for the entire family, Foot Locker positions itself as the go-to destination for this season's most coveted gifts. Featured styles include the Nike Zoom Vomero 5,
"Choosing the perfect gift, whether for yourself or someone special, is more than a holiday tradition – it's an opportunity to create lasting memories," said Kim Waldmann, Chief Customer Officer of Foot Locker, Inc. "Informed by Gen Z consumer insights, Step Into Your Gift brings an energetic, uplifting spirit that underscores Foot Locker's commitment to putting our customers at the heart of everything we do. We're taking the pressure off and reinvigorating the magic of gifting with a campaign that evokes nostalgia and celebrates the unique gifts we each possess."
The campaign's ads will debut throughout the holiday season, highlighting each talent's signature style. Brand ambassador Coi Leray brings her bold signature looks to a Foot Locker store and continues to represent the crossover between sneakers, music and culture, while NBA stars Anthony Edwards and LaMelo Ball sport performance basketball kicks on and off the court, blending sport with style. Foot Locker's collaboration with Nike also continues with an exclusive ad featuring Ja Morant and the JA 2, which debuted earlier this season and will continue to air on NBA broadcasts throughout the holiday period. These partnerships reflect Foot Locker's deep commitment to sneaker and basketball culture, celebrating the powerful connection between both.
This 360-degree campaign is designed to engage consumers across paid media, social channels (Instagram, Facebook, and TikTok), e-commerce, digital out of home advertising, and in-store displays, along with community activations in key markets. Ad spots include:
- Step into style with Coi Leray and adidas [LINK]
- Drop holiday heat with Anthony Edwards and adidas [LINK]
- Dream up the ultimate gift with LaMelo Ball and PUMA [LINK]
- Discover gifts for everyone on your list with influencers Junebug @juneelite, Kayce Kirihara @InfamousKayce and Brooke Preston @bmpresto [LINK]
Foot Locker remains the ultimate destination for all things sneakers, offering the latest releases and top styles for the entire family. Key brands to shop this season include Nike, Jordan Brand, adidas, New Balance, On, HOKA, PUMA, Under Armour, UGG, Timberland, Converse, Asics, Brooks, and more – best sellers and top styles can be found here.
For campaign updates, follow Foot Locker on social media @footlocker and @footlockercanada. For more information on Foot Locker's latest initiatives, visit www.footlocker-inc.com.
Foot Locker Media Relations
Dana Yacyk, Senior Director, PR & Communications
mediarelations@footlocker.com
Foot Locker Investor Relations
Kate Fitzsimons, Senior Director, Investor Relations
ir@footlocker.com
ABOUT FOOT LOCKER, INC.
Foot Locker, Inc. is a leading footwear and apparel retailer that unlocks the "inner sneakerhead" in all of us. With approximately 2,500 retail stores in 26 countries across North America, Europe, Asia, Australia, and New Zealand, and a licensed store presence in the Middle East and Asia, Foot Locker has a strong history of sneaker authority that sparks discovery and ignites the power of sneaker culture through its portfolio of brands, including Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos.
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SOURCE Foot Locker, Inc.
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