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FOOT LOCKER, INC. NAMES FRANKLIN R. BRACKEN AS PRESIDENT

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Foot Locker (NYSE: FL) has appointed Franklin R. Bracken as President, effective immediately. Bracken, previously Executive Vice President and Chief Commercial Officer, will continue reporting to CEO Mary Dillon while overseeing global retail operations, merchandising, marketing, digital, loyalty, and real estate.

In his new role, Bracken will work with Dillon to accelerate the execution of the Lace Up Plan, the company's strategy focused on elevating omni-retail experience, enhancing productivity, and creating long-term shareholder value. Bracken brings nearly 30 years of experience in brand management, consulting, digital transformation, marketing, merchandising, and retail operations.

During his 15-year tenure at Foot Locker, Bracken has led several key initiatives, including the expansion of core banners, globalization of the Foot Locker brand, and revitalization of brand partnerships. He previously held senior management positions at The Coca-Cola Company, SABMiller, and PricewaterhouseCoopers.

Foot Locker (NYSE: FL) ha nominato Franklin R. Bracken come Presidente, con effetto immediato. Bracken, precedentemente Vicepresidente Esecutivo e Direttore Commerciale, continuerà a riferire al CEO Mary Dillon mentre supervisiona le operazioni di vendita al dettaglio globali, merchandising, marketing, digitale, fidelizzazione e immobiliare.

Nel suo nuovo ruolo, Bracken lavorerà con Dillon per accelerare l'esecuzione del Lace Up Plan, la strategia dell'azienda focalizzata sull'elevazione dell'esperienza omni-retail, sul miglioramento della produttività e sulla creazione di valore a lungo termine per gli azionisti. Bracken porta con sé quasi 30 anni di esperienza nella gestione del marchio, consulenza, trasformazione digitale, marketing, merchandising e operazioni di vendita al dettaglio.

Durante i suoi 15 anni di permanenza in Foot Locker, Bracken ha guidato diverse iniziative chiave, tra cui l'espansione dei marchi principali, la globalizzazione del marchio Foot Locker e la rivitalizzazione delle partnership di marca. In precedenza ha ricoperto posizioni di alta dirigenza presso The Coca-Cola Company, SABMiller e PricewaterhouseCoopers.

Foot Locker (NYSE: FL) ha nombrado a Franklin R. Bracken como Presidente, con efecto inmediato. Bracken, anteriormente Vicepresidente Ejecutivo y Director Comercial, continuará reportando a la CEO Mary Dillon mientras supervisa las operaciones minoristas globales, merchandising, marketing, digital, lealtad e inmobiliaria.

En su nuevo rol, Bracken trabajará con Dillon para acelerar la ejecución del Lace Up Plan, la estrategia de la compañía centrada en elevar la experiencia omni-retail, mejorar la productividad y crear valor a largo plazo para los accionistas. Bracken aporta casi 30 años de experiencia en gestión de marcas, consultoría, transformación digital, marketing, merchandising y operaciones minoristas.

Durante sus 15 años en Foot Locker, Bracken ha liderado varias iniciativas clave, incluida la expansión de las marcas principales, la globalización de la marca Foot Locker y la revitalización de las asociaciones de marca. Anteriormente ocupó puestos de alta dirección en The Coca-Cola Company, SABMiller y PricewaterhouseCoopers.

풋 락커 (NYSE: FL)는 프랭클린 R. 브래큰을 즉각 발효되는 사장으로 임명했습니다. 브래큰은 이전에 수석 부사장 및 최고 상업 책임자였으며, CEO 메리 딜런에게 계속 보고하면서 글로벌 소매 운영, 상품화, 마케팅, 디지털, 고객 충성도 및 부동산을 감독할 것입니다.

새로운 역할에서 브래큰은 딜런과 함께 레이스 업 플랜의 실행을 가속화할 것입니다. 이는 옴니 리테일 경험을 향상시키고 생산성을 높이며 장기적인 주주 가치를 창출하는 데 중점을 둔 회사의 전략입니다. 브래큰은 브랜드 관리, 컨설팅, 디지털 전환, 마케팅, 상품화 및 소매 운영에서 거의 30년의 경험을 가지고 있습니다.

풋 락커에서 15년 동안 근무하는 동안 브래큰은 핵심 브랜드의 확장, 풋 락커 브랜드의 세계화 및 브랜드 파트너십의 활성화를 포함한 여러 주요 이니셔티브를 이끌었습니다. 그는 이전에 코카콜라 회사, SABMiller 및 프라이스워터하우스쿠퍼스에서 고위 관리직을 역임했습니다.

Foot Locker (NYSE: FL) a nommé Franklin R. Bracken au poste de Président, avec effet immédiat. Bracken, précédemment Vice-Président Exécutif et Directeur Commercial, continuera à rendre compte à la CEO Mary Dillon tout en supervisant les opérations de vente au détail mondiales, le merchandising, le marketing, le numérique, la fidélité et l'immobilier.

Dans son nouveau rôle, Bracken travaillera avec Dillon pour accélérer l'exécution du Lace Up Plan, la stratégie de l'entreprise axée sur l'amélioration de l'expérience omni-retail, l'augmentation de la productivité et la création de valeur à long terme pour les actionnaires. Bracken apporte près de 30 ans d'expérience en gestion de marque, en conseil, en transformation numérique, en marketing, en merchandising et en opérations de vente au détail.

Au cours de ses 15 années chez Foot Locker, Bracken a dirigé plusieurs initiatives clés, notamment l'expansion des marques principales, la mondialisation de la marque Foot Locker et la revitalisation des partenariats de marque. Auparavant, il a occupé des postes de direction chez The Coca-Cola Company, SABMiller et PricewaterhouseCoopers.

Foot Locker (NYSE: FL) hat Franklin R. Bracken umgehend zum Präsidenten ernannt. Bracken, zuvor Executive Vice President und Chief Commercial Officer, wird weiterhin an CEO Mary Dillon berichten und gleichzeitig die globalen Einzelhandelsoperationen, das Merchandising, das Marketing, die digitale Strategie, die Kundenbindung und die Immobilienverwaltung überwachen.

In seiner neuen Rolle wird Bracken mit Dillon zusammenarbeiten, um die Umsetzung des Lace Up Plan zu beschleunigen, der sich auf die Verbesserung des Omni-Channel-Erlebnisses, die Steigerung der Produktivität und die Schaffung langfristiger Aktionärswerte konzentriert. Bracken bringt fast 30 Jahre Erfahrung in Markenmanagement, Beratung, digitaler Transformation, Marketing, Merchandising und Einzelhandelsbetrieb mit.

Während seiner 15-jährigen Tätigkeit bei Foot Locker hat Bracken mehrere wichtige Initiativen geleitet, darunter die Expansion der Hauptmarken, die Globalisierung der Foot Locker-Marke und die Wiederbelebung von Markenpartnerschaften. Zuvor hatte er leitende Managementpositionen bei The Coca-Cola Company, SABMiller und PricewaterhouseCoopers inne.

Positive
  • Appointment of experienced executive with 15-year company tenure to accelerate strategic initiatives
  • Continued focus on omnichannel strategy and digital transformation
  • Strong emphasis on brand partnerships and global expansion
Negative
  • None.

NEW YORK, March 26, 2025 /PRNewswire/ -- Foot Locker, Inc. (NYSE: FL) today announced that Franklin R. Bracken, currently Executive Vice President and Chief Commercial Officer, has been named to the role of President, effective immediately. Bracken will continue reporting to Mary Dillon, Foot Locker, Inc.'s Chief Executive Officer. In his role as President, Bracken will work alongside Dillon to accelerate the execution of the Lace Up Plan, the Company's strategy to elevate the omni-retail experience, enhance productivity, and create long-term shareholder value. Bracken will also continue to oversee global retail operations, merchandising, marketing, digital, loyalty, and real estate.

"We are delighted to recognize Frank's leadership and valuable contributions to Foot Locker, Inc. with this appointment," said Dillon. "Over his 15-year tenure, Frank has led several important initiatives across the business, including playing a critical role in the development and execution of our Lace Up Plan, building our brand partnerships, and advancing our omnichannel capabilities. I look forward to continuing to partner with him in his new role as we execute our strategies, further our significant progress in advancing the Lace Up Plan, and create sustained value for our stakeholders."

"It's an honor to be named President as we continue building on the momentum of our Lace Up Plan," said Bracken. "Looking ahead to the remainder of 2025 and beyond, we are well-positioned to accelerate our progress and deliver on our long-term operational and financial goals as we enter the next phase of execution. We remain committed to expanding sneaker culture and elevating the omnichannel experience for our customers and brand partners, and I'm confident our proven consumer-focused initiatives will further deepen customer engagement, strengthen our market position, and drive meaningful business results."

Bracken has nearly 30 years of experience in brand management, consulting, digital transformation, marketing, merchandising, and retail operations. He joined Foot Locker in 2010 and has held several senior leadership roles of increasing responsibility across the Company. During his tenure, Bracken has led the expansion and elevation of Foot Locker, Inc.'s core banners, the globalization of the Foot Locker brand with unified global standards, and the revitalization and diversification of its brand partnerships. He also spearheaded the Company's omnichannel strategy – advancing digital capabilities, modernizing stores, and transforming the customer experience through a consumer-first approach. Prior to Foot Locker, Inc., Bracken held senior management roles at The Coca-Cola Company, SABMiller, and began his career as a management consultant at PricewaterhouseCoopers.

Foot Locker Media Relations    
Dana Yacyk, VP, Communications   
mediarelations@footlocker.com 

Foot Locker Investor Relations     
Kate Fitzsimons, Senior Director, Investor Relations   
ir@footlocker.com 

ABOUT FOOT LOCKER, INC.
Foot Locker, Inc. is a leading footwear and apparel retailer that unlocks the "inner sneakerhead" in all of us. With approximately 2,400 retail stores in 26 countries across North America, Europe, Asia, Australia, and New Zealand, and a licensed store presence in Europe, the Middle East and Asia, Foot Locker has a strong history of sneaker authority that sparks discovery and ignites the power of sneaker culture through its portfolio of brands, including Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos.

Disclosure Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the federal securities laws. Other than statements of historical facts, all statements which address activities, events, or developments that Foot Locker, Inc. (the "Company") anticipates will or may occur in the future, including, but not limited to, such things as future strategic plans, financial objectives, financial outlook and other such matters, are forward-looking statements. These forward-looking statements are based on many assumptions and factors, which are detailed in the Company's filings with the U.S. Securities and Exchange Commission.

These forward-looking statements are based largely on our expectations and judgments and are subject to a number of risks and uncertainties, many of which are unforeseeable and beyond our control. For additional discussion regarding risks and uncertainties that may affect forward-looking statements, see "Risk Factors" disclosed in the Company's Annual Report on Form 10-K for the year ended February 3, 2024, filed on March 28, 2024, and subsequent filings. Any changes in such assumptions or factors could produce significantly different results. The Company undertakes no obligation to update the forward-looking statements, whether due to new information, future events, or otherwise.

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SOURCE Foot Locker, Inc.

FAQ

What is Franklin Bracken's new role at Foot Locker (FL)?

Franklin Bracken has been appointed as President of Foot Locker, effective immediately, reporting to CEO Mary Dillon.

What are Franklin Bracken's responsibilities as FL's new President?

Bracken will oversee global retail operations, merchandising, marketing, digital, loyalty, and real estate while working to accelerate the Lace Up Plan execution.

What is Foot Locker's Lace Up Plan?

The Lace Up Plan is FL's strategy to elevate omni-retail experience, enhance productivity, and create long-term shareholder value.

What is Franklin Bracken's experience at Foot Locker (FL)?

Bracken has been with FL for 15 years, leading core banner expansion, brand globalization, and omnichannel strategy development.
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