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FAT Brands Inc., parent company of Fatburger, Johnny Rockets, and 15 other restaurant concepts, has announced the rollout of cookie offerings at its burger portfolio restaurants nationwide. This strategic move leverages FAT Brands' company-owned manufacturing facility, which produces cookie dough and pretzel mix for sister brands Great American Cookies and Pretzelmaker.
The initiative aims to enhance dessert programs at Fatburger and Johnny Rockets, with Elevation Burger having completed its cookie roll-out in April. Taylor Fischer, Vice President of Marketing of FAT Brands' Fast Casual Division, emphasized that this move aligns with the company's core strategy of leveraging synergies across its portfolio.
FAT Brands (NASDAQ: FAT) is a global franchising company that owns 17 restaurant brands and franchises over 2,300 units worldwide.
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