FAT Brands Completes Cookie Rollout Initiative Across Burger Concepts
FAT Brands Inc., parent company of Fatburger, Johnny Rockets, and 15 other restaurant concepts, has announced the rollout of cookie offerings at its burger portfolio restaurants nationwide. This strategic move leverages FAT Brands' company-owned manufacturing facility, which produces cookie dough and pretzel mix for sister brands Great American Cookies and Pretzelmaker.
The initiative aims to enhance dessert programs at Fatburger and Johnny Rockets, with Elevation Burger having completed its cookie roll-out in April. Taylor Fischer, Vice President of Marketing of FAT Brands' Fast Casual Division, emphasized that this move aligns with the company's core strategy of leveraging synergies across its portfolio.
FAT Brands (NASDAQ: FAT) is a global franchising company that owns 17 restaurant brands and franchises over 2,300 units worldwide.
FAT Brands Inc., la società madre di Fatburger, Johnny Rockets e altri 15 concetti di ristorazione, ha annunciato il lancio di offerte di biscotti nei suoi ristoranti della linea di hamburger in tutto il paese. Questa mossa strategica sfrutta lo stabilimento di produzione di proprietà di FAT Brands, che produce impasto per biscotti e miscela per pretzel per i marchi affiliati Great American Cookies e Pretzelmaker.
L'iniziativa mira a migliorare i programmi dei dessert presso Fatburger e Johnny Rockets, con Elevation Burger che ha completato il proprio lancio di biscotti ad aprile. Taylor Fischer, Vice Presidente del Marketing della Divisione Fast Casual di FAT Brands, ha sottolineato che questa mossa è in linea con la strategia principale dell'azienda di sfruttare le sinergie nel proprio portafoglio.
FAT Brands (NASDAQ: FAT) è una società di franchising globale che possiede 17 marchi di ristorazione e gestisce oltre 2.300 unità in tutto il mondo.
FAT Brands Inc., la empresa matriz de Fatburger, Johnny Rockets y otros 15 conceptos de restaurantes, ha anunciado el lanzamiento de ofertas de galletas en sus restaurantes de hamburguesas a nivel nacional. Este movimiento estratégico aprovecha la instalación de fabricación de propiedad de FAT Brands, que produce masa para galletas y mezcla para pretzels para las marcas afiliadas Great American Cookies y Pretzelmaker.
La iniciativa tiene como objetivo mejorar los programas de postres en Fatburger y Johnny Rockets, con Elevation Burger habiendo completado su lanzamiento de galletas en abril. Taylor Fischer, Vicepresidenta de Marketing de la División Fast Casual de FAT Brands, enfatizó que este movimiento está alineado con la estrategia central de la empresa de aprovechar las sinergias en su portafolio.
FAT Brands (NASDAQ: FAT) es una empresa de franquicias global que posee 17 marcas de restaurantes y franquicia más de 2,300 unidades en todo el mundo.
FAT Brands Inc., Fatburger, Johnny Rockets 및 기타 15개의 레스토랑 브랜드의 모회사인 FAT Brands는 자사의 햄버거 브랜드 레스토랑에서 쿠키 제공을 전국적으로 출시한다고 발표했습니다. 이 전략적 조치는 FAT Brands의 자회사에서 운영하는 제조 시설을 활용하여, Great American Cookies와 Pretzelmaker를 위한 쿠키 반죽과 프레첼 믹스를 생산합니다.
이번 이니셔티브는 Fatburger와 Johnny Rockets의 디저트 프로그램을 향상시키는 것을 목표로 하며, Elevation Burger는 4월에 쿠키 출시를 완료했습니다. FAT Brands의 패스트 캐주얼 부문 마케팅 부사장인 Taylor Fischer는 이 조치가 회사의 포트폴리오 간 시너지를 활용하는 핵심 전략에 부합한다고 강조했습니다.
FAT Brands (NASDAQ: FAT)는 17개의 레스토랑 브랜드를 소유하고 있으며 전 세계에 2,300개 이상의 유닛을 프랜차이즈하는 글로벌 프랜차이징 회사입니다.
FAT Brands Inc., la société mère de Fatburger, Johnny Rockets et 15 autres concepts de restaurants, a annoncé le déploiement d'offres de biscuits dans ses restaurants de hamburgers à l'échelle nationale. Ce mouvement stratégique exploite l'installation de production appartenant à FAT Brands, qui produit de la pâte à biscuits et des mélanges pour bretzels pour les marques associées Great American Cookies et Pretzelmaker.
L'initiative vise à améliorer les programmes de desserts chez Fatburger et Johnny Rockets, avec Elevation Burger ayant achevé son déploiement de biscuits en avril. Taylor Fischer, vice-présidente du marketing de la division Fast Casual de FAT Brands, a souligné que cette initiative est en accord avec la stratégie principale de l'entreprise, qui consiste à tirer parti des synergies au sein de son portefeuille.
FAT Brands (NASDAQ: FAT) est une entreprise de franchise mondiale qui possède 17 marques de restaurants et franchise plus de 2 300 unités dans le monde entier.
FAT Brands Inc., die Muttergesellschaft von Fatburger, Johnny Rockets und 15 weiteren Restaurantkonzepten, hat die Einführung von Cookie-Angeboten in seinen Hamburger-Restaurants im ganzen Land angekündigt. Dieser strategische Schritt nutzt die unternehmenseigenen Produktionsanlagen von FAT Brands, die Keksteig und Brezelmix für die Schwestermarken Great American Cookies und Pretzelmaker herstellen.
Die Initiative zielt darauf ab, die Dessertprogramme bei Fatburger und Johnny Rockets zu verbessern, wobei Elevation Burger im April seinen Cookie-Rollout abgeschlossen hat. Taylor Fischer, Vice President of Marketing der Fast Casual Division von FAT Brands, betonte, dass dieser Schritt mit der Kernstrategie des Unternehmens übereinstimmt, Synergien innerhalb des Portfolios zu nutzen.
FAT Brands (NASDAQ: FAT) ist ein globales Franchiseunternehmen, das 17 Restaurantmarken besitzt und weltweit über 2.300 Einheiten franchisiert.
- Expansion of dessert offerings across multiple burger concepts
- Utilization of company-owned manufacturing facility for cookie dough production
- Strategic optimization to leverage synergies within the FAT Brands portfolio
- None.
Company-Owned Cookie Dough Facility Now Serving Fatburger and Johnny Rockets
LOS ANGELES, Aug. 08, 2023 (GLOBE NEWSWIRE) -- FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of Fatburger, Johnny Rockets and 15 other restaurant concepts, today announces the rollout of cookie offerings at burger portfolio restaurants nationwide – Fatburger, Johnny Rockets and Elevation Burger.
The sweet menu rollout is a strategic optimization that leverages FAT Brands’ company-owned manufacturing facility, which produces cookie dough and pretzel mix for sister portfolio brands Great American Cookies and Pretzelmaker. Elevation Burger completed its cookie roll-out earlier in April of this year.
“For both Fatburger and Johnny Rockets, we see these additions as a way to further build and enhance our dessert programs,” said Taylor Fischer, Vice President of Marketing of FAT Brands’ Fast Casual Division. “Playing into synergies is at the core of FAT Brands’ DNA. We are thrilled to be able to tap into our cookie dough facility to provide more delicious offerings for our fans.”
For more information or to find a Fatburger near you, please visit www.Fatburger.com. For more information or to find a Johnny Rockets near you, please visit www.JohnnyRockets.com.
About FAT (Fresh. Authentic. Tasty.) Brands
FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets, and develops fast-casual, quick-service, casual dining, and polished casual dining concepts around the world. The Company currently owns 17 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises and owns over 2,300 units worldwide. For more information on FAT Brands, please visit www.fatbrands.com.
About Fatburger
An all-American, Hollywood favorite, Fatburger is a fast-casual restaurant serving big, juicy, tasty burgers, crafted specifically to each customer’s liking. With a legacy spanning 70 years, Fatburger’s extraordinary quality and taste inspire fierce loyalty amongst its fan base, which includes a number of A-list celebrities and athletes. Featuring a contemporary design and ambience, Fatburger offers an unparalleled dining experience, demonstrating the same dedication to serving gourmet, homemade, custom-built burgers as it has since 1952 – The Last Great Hamburger Stand™.
About Johnny Rockets
Founded in 1986 on iconic Melrose Avenue in Los Angeles, Johnny Rockets is a world-renowned, international restaurant franchise that offers high quality, innovative menu items including Certified Angus Beef® cooked-to-order hamburgers, veggie burgers, chicken sandwiches, crispy fries and rich, delicious hand-spun shakes and malts. With over 325 locations in over 25 countries around the globe, this dynamic lifestyle brand offers friendly service and upbeat music contributing to the chain’s signature atmosphere of relaxed, casual fun. For more information, visit www.johnnyrockets.com.
MEDIA CONTACT:
Erin Mandzik, FAT Brands
emandzik@fatbrands.com
860-212-6509
FAQ
What new menu items is FAT Brands (FAT) adding to its burger restaurants?
How is FAT Brands (FAT) producing the new cookie offerings?
When did Elevation Burger, part of FAT Brands (FAT), complete its cookie roll-out?
How many restaurant brands does FAT Brands (FAT) currently own?
