Kamala Harris Leads Among Latino Voters, but Republicans Gain Favorability as Election Day Nears

Week 4 of the National Latino Voter Tracking Poll shows Harris maintaining a stable lead over Trump, while young Latino men tilt toward Trump.

SANTA MONICA, Calif.--(BUSINESS WIRE)-- Entravision, AltaMed, and BSP Research have revealed key findings from Week 4 of the 2024 National Latino Voter Tracking Poll, offering critical insights into the preferences and attitudes of Latino voters as Election Day nears.

Key Findings from Week 4:

1. In a stable Presidential race, Kamala Harris continues to lead Donald Trump among Latino voters

• 56% of Latino voters plan to vote for Harris, with support holding between 55%-57% over the past four weeks.
• 33% of Latino voters back Trump, showing consistent support at 32%-33%.

2. However, Republicans are gaining significant perceptual momentum

• Donald Trump: Favorability has improved from -21 to -16, now at 40% favorable and 56% unfavorable.
• JD Vance: Favorability has risen from -18 to -13, with 33% favorable and 46% unfavorable.
• Kamala Harris: Net favorability has dropped slightly from +25 to +20, with 57% favorable and 37% unfavorable.
• Tim Walz: Walz’s favorability has also declined from +18 to +13, now standing at 45% favorable and 32% unfavorable.

3. Young Latino Men and Women (age 18-29) are polarized on candidates and issues

• Voting intent
  • Trump leads among young Latino men, with 53% support versus 40% for Harris.
  • Young Latina women, on the other hand, overwhelmingly support Harris at 60%, compared to 36% for Trump.

• Net favorability
  • Young Latino Men:
    • Among young Latino men:
      • Trump holds a +10 net favorability (54% favorable, 44% unfavorable).
      • Harris is evenly rated, with 46% favorable and 46% unfavorable.
    • Among young Latino women:
      • Trump has a -19 net favorability (37% favorable, 56% unfavorable).
      • Harris enjoys a +27 net favorability (60% favorable, 33% unfavorable).

• Most important issues
  • Young Latino Men:
    • Economic concerns dominate, with 63% focused on cost of living/inflation, and 50% citing jobs and the economy as top priorities.
    • Only 18% view abortion as a critical issue.
  • Young Latina Women:
    • Abortion is a top concern, ranking second at 41%, just behind cost of living/inflation (50%).
    • Gun violence is also a major issue, tied with jobs and the economy at 35%.

4. Outreach to Latino voters continues to be weak, although the Republican party is making inroads

• 52% of Latino voters report being contacted by any political party or organization, a slight improvement from 48% in Week 1.
• Among those who were contacted:
  • 57% were reached by the Democratic Party (down from 66% in Week 1).
  • 47% were contacted by the Republican Party (up from 41% in Week 1).

5. When candidates speak, Latino voters watch and listen. More than half (53%) of Latino voters watched the Vice Presidential debate on October 1

• 45% of Latino voters thought Tim Walz won the debate, while 42% felt JD Vance performed better, resulting in a near tie.

6. Healthcare is a non-partisan issue. Both Democratic and Republican Latino voters support access to affordable quality health care

• 93% of Latino Democrats and 81% of Latino Republicans support allowing Medicare to negotiate lower prescription drug prices.
• 55% of Latino Democrats and 58% of Latino Republicans highlight access to affordable healthcare services as a key issue.
• 44% of Latino Democrats and 42% of Latino Republicans emphasize the importance of access to primary care doctors.

The 2024 National Latino Tracking Poll will run for eight weeks, with weekly updates released every Monday. Each week, 500 Latino voters from across the country are surveyed on their voting intentions, key issues, healthcare concerns, and candidate favorability. The poll offers valuable insight into the evolving priorities of Latino voters as Election Day approaches.

The 2024 National Latino Voter Tracking Poll topline report for Week 4 is available here.

For more information, please visit: entravision.com/political.

About Entravision Communications Corporation

Entravision (NYSE: EVC) is a media and advertising technology company. Our broadcast properties include the largest television affiliate group of the Univision and UniMás television networks and one of the largest groups of primarily Spanish-language radio stations in the United States, providing our customers with substantial access and engagement opportunities in the top U.S. Hispanic markets. Smadex, our programmatic ad purchasing platform enables customers, primarily mobile app developers, to purchase advertising electronically and manage data-driven advertising campaigns. Learn more about our offerings at entravision.com.

About AltaMed Health Services

AltaMed understands that when people have health care that looks at their individual health needs and respects their cultural preferences; they grow healthy—and help their families do the same. So we’re delivering complete medical services to communities across Southern California. Since 1969, our team of qualified multicultural and bilingual professionals—from these same communities—has focused on eliminating barriers to primary care services, senior care programs, and even essential community services. With more than 60 accredited health centers and service facilities, we remain committed and ready to help you grow healthy at any age.

About AltaMed Health Services My Vote. My Health.

My Vote. My Health. is a campaign led by AltaMed Health Services, one of the nation’s largest federally qualified community health centers, to mobilize patients, families and residents in our Southern California service areas to address the social and political determinants of health. My Vote. My Health. partners with other community healthcare providers and local civic engagement organizations to help increase Latino civic participation to improve the quality of life of underserved and underrepresented communities locally and across California.

About BSP Research

BSP Research is a Latino-owned polling, research and analytics firm headquartered in Los Angeles, California, and directed by four PhD-holding political scientists.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241007710646/en/

Media Contact:

Marcelo Gaete, EVP, Public and Government Relations, Entravision

mgaete@entravision.com

Christina Sanchez, Vice President, Public Affairs, AltaMed

chsanchez@altamed.org

Source: Entravision