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Kamala Harris Leads Among Latino Voters, but Republicans Gain Favorability as Election Day Nears

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Entravision, AltaMed, and BSP Research have released Week 4 findings of the 2024 National Latino Voter Tracking Poll, offering insights into Latino voter preferences. Key findings include:

1. Kamala Harris maintains a stable lead over Donald Trump (56% vs 33%) among Latino voters.

2. Republicans are gaining favorability, with Trump's net favorability improving from -21 to -16.

3. Young Latino voters (18-29) show polarization: men favor Trump (53% vs 40%), while women strongly support Harris (60% vs 36%).

4. Outreach to Latino voters remains weak, but Republicans are making inroads.

5. 53% of Latino voters watched the Vice Presidential debate, with a near tie in perceived performance.

6. Healthcare is a non-partisan issue, with both Democratic and Republican Latino voters supporting affordable quality healthcare.

Entravision, AltaMed e BSP Research hanno pubblicato i risultati della Settimana 4 del 2024 National Latino Voter Tracking Poll, fornendo spunti sulle preferenze degli elettori latini. I risultati chiave includono:

1. Kamala Harris mantiene un vantaggio stabile su Donald Trump (56% contro 33%) tra gli elettori latini.

2. I repubblicani stanno guadagnando favore, con la favorabilità netta di Trump che migliora da -21 a -16.

3. Gli elettori latini giovani (18-29 anni) mostrano polarizzazione: gli uomini favoriscono Trump (53% contro 40%), mentre le donne supportano fortemente Harris (60% contro 36%).

4. L’approccio verso gli elettori latini rimane debole, ma i repubblicani stanno facendo progressi.

5. Il 53% degli elettori latini ha seguito il dibattito per la carica di vicepresidente, con una quasi parità nella percezione delle performance.

6. La sanità è una questione non partitica, con elettori latini sia democratici che repubblicani che sostengono l'assistenza sanitaria di qualità a prezzi accessibili.

Entravision, AltaMed y BSP Research han publicado los hallazgos de la Semana 4 de la Encuesta Nacional de Seguimiento de Votantes Latinos 2024, ofreciendo perspectivas sobre las preferencias de los votantes latinos. Los hallazgos clave incluyen:

1. Kamala Harris mantiene una ventaja estable sobre Donald Trump (56% frente a 33%) entre los votantes latinos.

2. Los republicanos están ganando popularidad, con la favorabilidad neta de Trump mejorando de -21 a -16.

3. Los votantes latinos jóvenes (18-29 años) muestran polarización: los hombres favorecen a Trump (53% frente a 40%), mientras que las mujeres apoyan firmemente a Harris (60% frente a 36%).

4. La comunicación con los votantes latinos sigue siendo débil, pero los republicanos están logrando avances.

5. El 53% de los votantes latinos vieron el debate por la vicepresidencia, con un empate casi total en la percepción del desempeño.

6. La atención médica es un tema no partidista, con votantes latinos tanto demócratas como republicanos apoyando atención médica de calidad a precios accesibles.

Entravision, AltaMed 및 BSP Research는 2024년 제4주 국가 라틴계 유권자 추적 조사 결과를 발표하며 라틴계 유권자 선호도에 대한 통찰을 제공했습니다. 주요 발견 사항은 다음과 같습니다:

1. 카말라 해리스는 라틴계 유권자들 사이에서 도널드 트럼프(56% 대 33%)보다 안정적인 우위를 유지하고 있습니다.

2. 공화당원이 인기를 얻고 있으며, 트럼프의 순 호감도가 -21에서 -16으로 개선되었습니다.

3. 젊은 라틴계 유권자(18-29세)는 남성이 트럼프를 지지하는 반면(53% 대 40%), 여성은 해리스를 강하게 지지합니다(60% 대 36%).

4. 라틴계 유권자에 대한 접근은 여전히 약하지만 공화당원들이 진전을 보이고 있습니다.

5. 라틴계 유권자의 53%가 부통령 후보 토론을 시청했으며, 인식된 성과는 거의 동률을 이루고 있습니다.

6. 의료보험은 비당파적인 문제이며, 민주당과 공화당의 라틴계 유권자들 모두 저렴한 양질의 의료를 지지하고 있습니다.

Entravision, AltaMed et BSP Research ont publié les résultats de la Semaine 4 du 2024 National Latino Voter Tracking Poll, offrant des aperçus sur les préférences des électeurs latinos. Les principaux résultats incluent :

1. Kamala Harris maintient un avantage stable sur Donald Trump (56 % contre 33 %) parmi les électeurs latinos.

2. Les républicains gagnent en popularité, la popularité nette de Trump passant de -21 à -16.

3. Les jeunes électeurs latinos (18-29 ans) montrent de la polarisation : les hommes préfèrent Trump (53 % contre 40 %), tandis que les femmes soutiennent fortement Harris (60 % contre 36 %).

4. L'engagement auprès des électeurs latinos reste faible, mais les républicains progressent.

5. 53 % des électeurs latinos ont regardé le débat pour le poste de vice-président, avec un résultat presque équilibré en termes de performance perçue.

6. La santé est une question non partisane, avec des électeurs latinos démocrates et républicains soutenant des soins de santé de qualité et abordables.

Entravision, AltaMed und BSP Research haben die Ergebnisse der Woche 4 der nationalen Latino-Wähler-Tracking-Umfrage 2024 veröffentlicht, die Einblicke in die Präferenzen latinos Wähler bieten. Wichtige Ergebnisse sind:

1. Kamala Harris hat einen stabilen Vorsprung vor Donald Trump (56 % zu 33 %) unter den Latino-Wählern.

2. Die Republikaner gewinnen an Beliebtheit, da Trumps Nettobeliebtheit von -21 auf -16 ansteigt.

3. Junge Latino-Wähler (18-29 Jahre) zeigen Polarisation: Männer tendieren zu Trump (53 % zu 40 %), während Frauen Harris stark unterstützen (60 % zu 36 %).

4. Die Ansprache an Latino-Wähler bleibt schwach, aber die Republikaner machen Fortschritte.

5. 53 % der Latino-Wähler haben die Vizepräsidentenkandidaten-Debatte verfolgt, wobei die wahrgenommene Leistung nahezu ausgeglichen ist.

6. Gesundheitsversorgung ist ein überparteiliches Thema, wobei sowohl demokratische als auch republikanische Latino-Wähler eine qualitativ hochwertige und erschwingliche Gesundheitsversorgung unterstützen.

Positive
  • Stable lead for Kamala Harris among Latino voters (56% support)
  • Increasing Republican favorability among Latino voters
  • Strong support from young Latina women for Harris (60%)
  • Improved outreach to Latino voters (52% contacted, up from 48%)
  • High engagement with Vice Presidential debate (53% of Latino voters watched)
Negative
  • Declining net favorability for Kamala Harris (from +25 to +20)
  • Trump leading among young Latino men (53% support)
  • Weak overall outreach to Latino voters (only 52% contacted by any party)
  • Decreasing Democratic Party outreach (57%, down from 66% in Week 1)

Week 4 of the National Latino Voter Tracking Poll shows Harris maintaining a stable lead over Trump, while young Latino men tilt toward Trump.

SANTA MONICA, Calif.--(BUSINESS WIRE)-- Entravision, AltaMed, and BSP Research have revealed key findings from Week 4 of the 2024 National Latino Voter Tracking Poll, offering critical insights into the preferences and attitudes of Latino voters as Election Day nears.

Key Findings from Week 4:

1. In a stable Presidential race, Kamala Harris continues to lead Donald Trump among Latino voters

  • 56% of Latino voters plan to vote for Harris, with support holding between 55%-57% over the past four weeks.
  • 33% of Latino voters back Trump, showing consistent support at 32%-33%.

2. However, Republicans are gaining significant perceptual momentum

  • Donald Trump: Favorability has improved from -21 to -16, now at 40% favorable and 56% unfavorable.
  • JD Vance: Favorability has risen from -18 to -13, with 33% favorable and 46% unfavorable.
  • Kamala Harris: Net favorability has dropped slightly from +25 to +20, with 57% favorable and 37% unfavorable.
  • Tim Walz: Walz’s favorability has also declined from +18 to +13, now standing at 45% favorable and 32% unfavorable.

3. Young Latino Men and Women (age 18-29) are polarized on candidates and issues

  • Voting intent
    • Trump leads among young Latino men, with 53% support versus 40% for Harris.
    • Young Latina women, on the other hand, overwhelmingly support Harris at 60%, compared to 36% for Trump.
  • Net favorability
    • Young Latino Men:
      • Among young Latino men:
        • Trump holds a +10 net favorability (54% favorable, 44% unfavorable).
        • Harris is evenly rated, with 46% favorable and 46% unfavorable.
      • Among young Latino women:
        • Trump has a -19 net favorability (37% favorable, 56% unfavorable).
        • Harris enjoys a +27 net favorability (60% favorable, 33% unfavorable).
  • Most important issues
    • Young Latino Men:
      • Economic concerns dominate, with 63% focused on cost of living/inflation, and 50% citing jobs and the economy as top priorities.
      • Only 18% view abortion as a critical issue.
    • Young Latina Women:
      • Abortion is a top concern, ranking second at 41%, just behind cost of living/inflation (50%).
      • Gun violence is also a major issue, tied with jobs and the economy at 35%.

4. Outreach to Latino voters continues to be weak, although the Republican party is making inroads

  • 52% of Latino voters report being contacted by any political party or organization, a slight improvement from 48% in Week 1.
  • Among those who were contacted:
    • 57% were reached by the Democratic Party (down from 66% in Week 1).
    • 47% were contacted by the Republican Party (up from 41% in Week 1).

5. When candidates speak, Latino voters watch and listen. More than half (53%) of Latino voters watched the Vice Presidential debate on October 1

  • 45% of Latino voters thought Tim Walz won the debate, while 42% felt JD Vance performed better, resulting in a near tie.

6. Healthcare is a non-partisan issue. Both Democratic and Republican Latino voters support access to affordable quality health care

  • 93% of Latino Democrats and 81% of Latino Republicans support allowing Medicare to negotiate lower prescription drug prices.
  • 55% of Latino Democrats and 58% of Latino Republicans highlight access to affordable healthcare services as a key issue.
  • 44% of Latino Democrats and 42% of Latino Republicans emphasize the importance of access to primary care doctors.

The 2024 National Latino Tracking Poll will run for eight weeks, with weekly updates released every Monday. Each week, 500 Latino voters from across the country are surveyed on their voting intentions, key issues, healthcare concerns, and candidate favorability. The poll offers valuable insight into the evolving priorities of Latino voters as Election Day approaches.

The 2024 National Latino Voter Tracking Poll topline report for Week 4 is available here.

For more information, please visit: entravision.com/political.

About Entravision Communications Corporation

Entravision (NYSE: EVC) is a media and advertising technology company. Our broadcast properties include the largest television affiliate group of the Univision and UniMás television networks and one of the largest groups of primarily Spanish-language radio stations in the United States, providing our customers with substantial access and engagement opportunities in the top U.S. Hispanic markets. Smadex, our programmatic ad purchasing platform enables customers, primarily mobile app developers, to purchase advertising electronically and manage data-driven advertising campaigns. Learn more about our offerings at entravision.com.

About AltaMed Health Services

AltaMed understands that when people have health care that looks at their individual health needs and respects their cultural preferences; they grow healthy—and help their families do the same. So we’re delivering complete medical services to communities across Southern California. Since 1969, our team of qualified multicultural and bilingual professionals—from these same communities—has focused on eliminating barriers to primary care services, senior care programs, and even essential community services. With more than 60 accredited health centers and service facilities, we remain committed and ready to help you grow healthy at any age.

About AltaMed Health Services My Vote. My Health.

My Vote. My Health. is a campaign led by AltaMed Health Services, one of the nation’s largest federally qualified community health centers, to mobilize patients, families and residents in our Southern California service areas to address the social and political determinants of health. My Vote. My Health. partners with other community healthcare providers and local civic engagement organizations to help increase Latino civic participation to improve the quality of life of underserved and underrepresented communities locally and across California.

About BSP Research

BSP Research is a Latino-owned polling, research and analytics firm headquartered in Los Angeles, California, and directed by four PhD-holding political scientists.

Media Contact:

Marcelo Gaete, EVP, Public and Government Relations, Entravision

mgaete@entravision.com

Christina Sanchez, Vice President, Public Affairs, AltaMed

chsanchez@altamed.org

Source: Entravision

FAQ

What is the current voting intention among Latino voters for Kamala Harris vs Donald Trump?

According to the Week 4 poll, 56% of Latino voters plan to vote for Kamala Harris, while 33% support Donald Trump.

How has Donald Trump's favorability changed among Latino voters in recent weeks?

Trump's favorability has improved from a net -21 to -16, now standing at 40% favorable and 56% unfavorable.

What are the top issues for young Latino voters aged 18-29?

Young Latino men prioritize economic concerns, with 63% focused on cost of living/inflation. Young Latina women rank abortion as a top concern (41%), second only to cost of living/inflation (50%).

How many Latino voters watched the Vice Presidential debate on October 1st?

53% of Latino voters reported watching the Vice Presidential debate on October 1st.

What percentage of Latino voters have been contacted by political parties or organizations?

52% of Latino voters report being contacted by any political party or organization, a slight improvement from 48% in Week 1.

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