Entravision Announces Transition of Fuego Radio Format to KHHM 101.9 FM Sacramento
Entravision Communications Corporation (NYSE: EVC) has announced the expansion of its Fuego Radio format to 101.9 FM in Sacramento, California, effective August 2, 2021. The station will feature a mix of popular Latin Urban music and mainstream hits from top artists like Bad Bunny and Dua Lipa. Additionally, listeners can enjoy the Shoboy Show, aimed at bilingual Latinos. A countdown campaign has been launched to promote the frequency change from 103.5 FM.
- Expansion of Fuego Radio to 101.9 FM, increasing audience reach.
- Features popular artists, appealing to a broad demographic.
- Launch of a marketing campaign to promote the frequency change.
- Previous frequency of Fuego Radio was 103.5 FM, indicating a potential loss of established listeners.
Entravision Communications Corporation (NYSE: EVC), a leading global media and marketing technology company, today announced the following:
WHAT: |
Entravision’s Fuego Radio – the hottest radio format – just got bigger and is now featured on its 101.9 FM station in Sacramento, California. Fuego Radio presents a music mix ignited by today's top trending global Latin Urban music movement combined with Hot Hits, including top artists such as Bad Bunny, Dua Lipa, J Balvin, Olivia Rodrigo, Cardi B, The Weeknd and Rauw Alejandro. In addition to hit music, each morning 101.9 FM listeners can enjoy the antics of Edgar “Shoboy” Sotelo on the popular Shoboy Show. The Shoboy Show targets the new generation of bilingual Latinos who live the “Spanglish” lifestyle and is a feel-good entertainment experience that’s real, relatable and fun. |
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To remind listeners of the dial position change, Fuego Radio, previously on 103.5 FM in Sacramento, launched a call to action countdown campaign promoting its new home on 101.9 FM. |
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WHERE: |
KHHM-FM, Sacramento 101.9 FM – as of August 2, 2021 |
About Entravision Communications Corporation
Entravision is a diversified global media, marketing and technology company serving clients throughout the United States and in 32 countries across Latin America, Europe, and Asia. Entravision has 54 television stations and is the largest affiliate group of the Univision and UniMás television networks, and 47 Spanish-language radio stations that feature nationally recognized, award-winning talent. Our dynamic digital portfolio includes Entravision Digital, which serves SMBs in high-density U.S. Latino markets and provides cutting-edge mobile programmatic solutions and demand-side platforms that allow advertisers to execute performance campaigns using machine-learned bidding algorithms, along with Cisneros Interactive, a leader in digital advertising solutions in the Latin American and U.S. Hispanic markets representing major technology platforms, and MediaDonuts, a leader in programmatic digital solutions in Southeast Asia. Shares of Entravision Class A Common Stock trade on The New York Stock Exchange under the ticker symbol: EVC. Learn more about all of our media, marketing and technology offerings at entravision.com or connect with us on LinkedIn and Facebook.
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FAQ
What is the significance of Entravision's Fuego Radio moving to 101.9 FM?
When did Fuego Radio change its frequency to 101.9 FM?
What type of music does Fuego Radio feature?
Who hosts the Shoboy Show on Fuego Radio?
What artists are featured on Fuego Radio?
