DonorDrive and Dixper Announce Integration to Drive Higher Livestream Engagement and Fundraising for Nonprofits Through Interactive Incentives

Rhea-AI Summary

EngageSmart (NYSE: ESMT) announced an integration between its digital fundraising platform DonorDrive and Dixper, a monetization platform for content creators. This collaboration aims to enhance engagement and charitable donations during livestreaming events for nonprofits. The integration introduces Interactive Incentives, allowing supporters to engage through gamified fundraising methods. Livestream fundraising on DonorDrive has surged by 133% since 2020, with fundraisers raising more than double the amounts compared to those who do not livestream. This move is expected to help nonprofits reach wider audiences and improve their fundraising efforts.

Positive

• Integration with Dixper enhances fundraising engagement for nonprofits.
• Livestream fundraising on DonorDrive increased by 133% since 2020.
• Fundraisers who livestream on DonorDrive raise more than double compared to non-livestreamers.
• The partnership leverages gamification to attract and retain donor interest.

Negative

• None.

CINCINNATI & MADRID--(BUSINESS WIRE)-- DonorDrive, an EngageSmart (NYSE: ESMT) solution and creator of an advanced enterprise digital fundraising platform, and Dixper, a monetization and interaction platform for content creators and their fans, today announced the availability of an integration between the two platforms to drive higher engagement and charitable donations for content creators fundraising for nonprofits through livestreaming.

Enterprise nonprofits choose DonorDrive as their main platform to run livestream fundraising programs as they look for ways to expand audiences and diversify fundraising efforts. “Nonprofits are experiencing unprecedented challenges—lost revenue and staff cuts during the pandemic, the threat of major economic downturn, and an estimated $30 trillion wealth transfer from major donors to younger generations over the next two decades," said Kasey Cuppoletti, Chief Product Officer of DonorDrive. “Supporter expectations have followed general consumer trends for an upgraded experience. Nonprofits must focus on building fundraising programs that withstand these issues and grow beyond what they’re doing today.”

DonorDrive and Dixper now exclusively enable donors to leverage Interactive Incentives, an extension of DonorDrive’s Donor Incentive feature set, giving nonprofit supporters more creativity and opportunity to engage potential donors. Gamification has proven to have a positive fundraising impact for nonprofit supporters, especially when supporters offer Donor Incentives to create giving levels that correspond with a reward. Content creators can offer special effects to donors, such as covering the livestream with candy or darkness, applying different voice effects to the content creator, and affecting keyboard and mouse use.

Livestreaming across sites like Facebook, Twitch, and YouTube has increased significantly, with accelerated growth since the start of the COVID-19 pandemic in 2020. And livestream fundraising has increased 133% on DonorDrive in the past two years. As nonprofits look to expand their audiences, and turn to virtual and hybrid fundraising experiences, DonorDrive’s highly integrated livestream fundraising tools—including native Twitch integration—have made a significant impact on the potential amount supporters raise. On average, fundraisers who stream on DonorDrive raise more than double those that don’t.

As livestreaming grows, content creators are looking for ways to stand out and build their follower communities. Dixper has seen a 61% year-over-year increase in interactions from their platform that turns livestream viewers into key participants in the content creation process, creating fun and unique moments while supporting the creator economically. Viewers can pay to affect the creator’s livestream while they are gaming, chatting, or streaming any other type of content.

“With the rise of popular livestreaming categories such as Just Chatting, Music, and Creative makers, we were looking for a partner who could bring big picture thinking and inclusive tools without limiting what content creators decide to stream. We are thrilled to partner with Dixper on this new integration and look forward to increased impact for our nonprofit clients and their supporters,” Cuppoletti said.

“Empowering content creators to help those in need has always been a key company driver. We couldn’t be prouder of making this a reality in a very direct way, through this new integration with DonorDrive. The DonorDrive team has a true passion for this industry, with the same vision and care for users as we have. That, paired with an amazing experience for nonprofits, is what made us select DonorDrive to introduce Dixper to the nonprofit community, while offering a key requested feature for our current user base,” said Alejandro Leal Lainez, CEO of Dixper.

For more information, visit https://www.donordrive.com/charity-streaming/incentives-support/

About DonorDrive:
DonorDrive, an EngageSmart solution, is an advanced digital fundraising platform for nonprofits that turns everyday people into powerful fundraisers. Drive more revenue for your cause with an immersive, connected, and well-designed fundraising experience. For more than 20 years, DonorDrive has helped hundreds of nonprofits like Children's Miracle Network Hospitals, American Foundation for Suicide Prevention, Covenant House, Doctors Without Borders, Muscular Dystrophy Association, World Vision and hundreds more to raise billions of dollars. To learn more about DonorDrive, visit www.donordrive.com.

About Dixper:
Dixper is a monetization and interaction platform for content creators and their fans. We empower content creators offering the best tools with cutting edge technology to take their interactions with fans to the next level. We make the viewer a key participant in the content creation process, changing what’s happening in real time, creating fun and unique moments while supporting the creator economically. Visit dixper.gg.

About EngageSmart:
EngageSmart is a leading provider of vertically-tailored customer engagement software and integrated payments solutions. At EngageSmart, our mission is to simplify customer and client engagement to allow our customers to focus resources on initiatives that improve their businesses and better serve their communities. Headquartered in Braintree, Massachusetts, EngageSmart offers single instance, multi-tenant, true Software-as-a-Service (“SaaS”) vertical solutions, including SimplePractice, InvoiceCloud, HealthPay24 and DonorDrive, that are designed to simplify our customers’ engagement with their clients by driving digital adoption and self-service. As of June 30, 2022, EngageSmart serves more than 89,000 customers in the SMB Solutions segment and more than 3,200 customers in the Enterprise Solutions segment across five core verticals: Health & Wellness, Government, Utilities, Financial Services, and Giving. For more information, visit https://engagesmart.com and follow us on LinkedIn.

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View source version on businesswire.com: https://www.businesswire.com/news/home/20221006005186/en/

Media Contact:

Nicole Bestard

Quarter Horse PR

donordrive@qh-pr.com

Investor Relations:

Josh Schmidt

EngageSmart, Inc.

IR@engagesmart.com

Source: EngageSmart

FAQ

What is the recent integration announced by EngageSmart (NYSE: ESMT)?

EngageSmart announced an integration between its digital fundraising platform DonorDrive and Dixper, aimed at enhancing engagement and donations during livestreaming.

How much has livestream fundraising increased on DonorDrive since 2020?

Livestream fundraising on DonorDrive has increased by 133% since 2020.

What benefits will nonprofits gain from the DonorDrive and Dixper integration?

The integration will provide nonprofits with enhanced engagement tools and gamified fundraising methods to attract more donations.

How much do fundraisers raise on average when livestreaming through DonorDrive?

Fundraisers who livestream on DonorDrive raise more than double the amounts compared to those who do not livestream.