e.l.f. X Tinder Turn Up the Heat with New Collaboration Inspiring Singles to ‘Face the First Date’
e.l.f. Cosmetics and Tinder have launched a new collaboration called 'Put Your e.l.f. Out There' Vault collection, designed to boost confidence for singles on first dates. The -edition product drop includes innovative makeup items like the Tinder Box Lip Trio, All Slick No Ick Face Primer, and It's a Match!™ Stick Lippies. Priced at $45/£45, the collection will be available from September 10, 2024, on elfcosmetics.com and elfcosmetics.uk.
The collaboration aims to empower Gen Z users, who make up the majority of Tinder's user base. A recent study found that 35% of singles view first dates as an opportunity to try new makeup looks. The campaign includes a comedic video featuring Harry Jowsey and offers Beauty Squad members exclusive access to Tinder Gold for $1/£1 for the first month.
e.l.f. Cosmetics e Tinder hanno lanciato una nuova collaborazione chiamata 'Metti il tuo e.l.f. là fuori' Vault collection, progettata per aumentare la fiducia nei single durante i primi appuntamenti. Il rilascio della collezione -edition include articoli di trucco innovativi come il Tinder Box Lip Trio, il All Slick No Ick Face Primer, e i It's a Match!™ Stick Lippies. Il prezzo è di $45/£45 e la collezione sarà disponibile dal 10 settembre 2024 su elfcosmetics.com e elfcosmetics.uk.
La collaborazione mira a responsabilizzare gli utenti della Gen Z, che costituiscono la maggior parte degli utenti di Tinder. Un recente studio ha rilevato che il 35% dei single vede i primi appuntamenti come un'opportunità per provare nuovi look di trucco. La campagna include un video comico con Harry Jowsey e offre ai membri della Beauty Squad l'accesso esclusivo a Tinder Gold per $1/£1 per il primo mese.
e.l.f. Cosmetics y Tinder han lanzado una nueva colaboración llamada 'Mete tu e.l.f. allá afuera' Vault collection, diseñada para aumentar la confianza de los solteros en las primeras citas. El lanzamiento de la colección -edition incluye artículos de maquillaje innovadores como el Tinder Box Lip Trio, el All Slick No Ick Face Primer, y los It's a Match!™ Stick Lippies. Con un precio de $45/£45, la colección estará disponible a partir del 10 de septiembre de 2024 en elfcosmetics.com y elfcosmetics.uk.
La colaboración tiene como objetivo empoderar a los usuarios de la Gen Z, que constituyen la mayoría de la base de usuarios de Tinder. Un estudio reciente encontró que el 35% de los solteros ve las primeras citas como una oportunidad para probar nuevos looks de maquillaje. La campaña incluye un video cómico con Harry Jowsey y ofrece a los miembros de Beauty Squad acceso exclusivo a Tinder Gold por $1/£1 durante el primer mes.
e.l.f. Cosmetics와 Tinder가 새로운 협업을 발표했습니다. 이름은 '당신의 e.l.f.를 세상에 내놓으세요' Vault collection으로, 첫 데이트에서 싱글들의 자신감을 높이기 위해 디자인되었습니다. 이번 -edition 제품 출시에는 Tinder Box Lip Trio, All Slick No Ick Face Primer, It's a Match!™ Stick Lippies와 같은 혁신적인 메이크업 아이템이 포함되어 있습니다. 가격은 $45/£45이며, 컬렉션은 2024년 9월 10일부터 elfcosmetics.com 및 elfcosmetics.uk에서 구매할 수 있습니다.
이번 협업은 Tinder 사용자 중 대부분을 차지하는 Z세대를 Empower하기 위한 것입니다. 최근 연구에 따르면 35%의 싱글들이 첫 데이트를 새로운 메이크업 룩을 시도해보는 기회로 생각하고 있습니다. 캠페인에는 해리 요우지가 등장하는 코미디 비디오가 포함되어 있으며, Beauty Squad 회원들에게는 첫 달 동안 $1/£1에 Tinder Gold에 대한 독점 접근이 제공됩니다.
e.l.f. Cosmetics et Tinder ont lancé une nouvelle collaboration appelée 'Mettez votre e.l.f. en avant' Vault collection, conçue pour renforcer la confiance des célibataires lors de leurs premiers rendez-vous. Le lancement de cette collection -edition comprend des articles de maquillage innovants comme le Tinder Box Lip Trio, le All Slick No Ick Face Primer et les It's a Match!™ Stick Lippies. Au prix de $45/£45, la collection sera disponible à partir du 10 septembre 2024 sur elfcosmetics.com et elfcosmetics.uk.
La collaboration vise à autonomiser les utilisateurs de la Génération Z, qui constituent la majorité de la base d'utilisateurs de Tinder. Une étude récente a révélé que 35 % des célibataires voient les premiers rendez-vous comme une occasion d'essayer de nouveaux looks de maquillage. La campagne comprend une vidéo comique mettant en vedette Harry Jowsey et offre aux membres de Beauty Squad un accès exclusif à Tinder Gold pour $1/£1 pendant le premier mois.
e.l.f. Cosmetics und Tinder haben eine neue Zusammenarbeit namens 'Bring Dein e.l.f. an die Öffentlichkeit' Vault Collection gestartet, die dazu gedacht ist, das Selbstvertrauen von Singles bei ersten Dates zu stärken. Der Produktstart -edition umfasst innovative Make-up-Artikel wie das Tinder Box Lip Trio, den All Slick No Ick Face Primer und die It's a Match!™ Stick Lippies. Zum Preis von $45/£45 wird die Kollektion ab dem 10. September 2024 auf elfcosmetics.com und elfcosmetics.uk erhältlich sein.
Ziel der Zusammenarbeit ist es, die Generation Z zu stärken, die den Großteil der Nutzerschaft von Tinder ausmacht. Eine aktuelle Studie hat ergeben, dass 35 % der Singles erste Dates als Gelegenheit betrachten, um neue Make-up-Looks auszuprobieren. Die Kampagne beinhaltet ein komödiantisches Video mit Harry Jowsey und bietet Mitgliedern des Beauty Squad für $1/£1 den exklusiven Zugang zu Tinder Gold im ersten Monat an.
- Collaboration with popular dating app Tinder may expand e.l.f.'s customer base
- -edition product launch could drive sales and create urgency
- Targeting Gen Z demographic aligns with e.l.f.'s position as the No. 1 cosmetics brand for this age group
- Expansion of distribution through DashMart in select US cities for same-day delivery
- availability of products may restrict potential sales volume
- Discounted Tinder Gold offer for Beauty Squad members could impact short-term revenue
Gen Z’s No. 1 cosmetics brand* and the world’s most popular dating app force multiply for limited-edition product drop.
e.l.f. X Tinder launch new “Put Your e.l.f. Out There” limited-edition collaboration. (Graphic: Business Wire)
The collaboration is a perfect match, integrating e.l.f.’s passion for beauty with Tinder’s unrivaled access to new possibilities.
A recent study** found that over 1 in 3 (
“e.l.f. and Tinder are kindred spirits, united in our commitment to self-expression and empowerment. Together, we create a constellation that further fuels our community’s confidence,” said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. “Finding a like-minded partner like Tinder is non-negotiable in our collaborations. We draw inspiration directly from the pulse of our communities and translate it into bold action. Knowing
“Confidence is key when sparking new connections. Your bravest, funniest, most-charming self shines through when you look and feel your best,” said Melissa Hobley, Chief Marketing Officer at Tinder. “The majority of Tinder users are 18-30 years old, so working with their favorite beauty brand was a no-brainer. Nearly half (
The collection includes confidence-boosting makeup products to help singles face the first date. Embodying a perfect match between e.l.f.'s signature boldness and Tinder’s mission to inspire real connection by making dating fun and easy, the limited-edition kit delivers on e.l.f.’s commitment to the community by offering premium products at an extraordinary value.
The e.l.f. x Tinder “Put Your e.l.f. Out There” Vault collection (
Tinder Box: Lip Trio featuring two nourishing lip oils and a mini lip liner in a custom tin
All Slick No Ick: Face Primer
Set-Uationship: Setting Mist
Flame Changer: Makeup Bag
The It’s a Match!™ Stick Lippies are a new innovative product featuring single-use lipstick matches for convenient application. It’s a Match!™ Stick Lippies (
In addition to the product collaboration, the brands have created a comedic campaign video that shows how a bold look can help with pre-date nerves and inspire confidence. Capturing the trials and spirals of modern dating woes, the video features television personality and social-media influencer Harry Jowsey as a dreaded first date scenario.
These red-hot, limited-edition beauty products will be available at elfcosmetics.com and eflcosmetics.co.uk – in the
Beauty Squad members in the
This collaboration will also be available for the first time via DashMart, a new type of fulfillment platform and store brought to you by DoorDash that offers businesses a new channel to reach customers. Availability will be in select US cities, fueling accessibility for the community with same-day delivery in
About e.l.f. Cosmetics
e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean, vegan, double certified with Leaping Bunny and PETA, and Fair Trade certified. Learn more at www.elfcosmetics.com
About Tinder
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe™”.
Tinder is a registered trademark of Tinder LLC.
*Piper Sandler Taking Stock With Teens® survey spring 2024
**The research was conducted by Censuswide on behalf of Tinder and e.l.f. , with 4,001 single daters, aged 18+ across the
***Beauty Squad members eligible for the Tinder Gold promotion must be 18+ and a resident of
View source version on businesswire.com: https://www.businesswire.com/news/home/20240909740358/en/
Media Contacts:
e.l.f. Beauty Corporate Communications Inquiries:
Jen Budres
jbudres@elfbeauty.com
Consumer Media Inquiries:
Brittany Banion
brittany@weareshadow.com
Business Media Inquiries:
Amanda Garland
elf@5wpr.com
Tinder Media Inquiries:
press@gotinder.com
Source: e.l.f. Cosmetics
FAQ
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