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The Estée Lauder Companies’ New Incubation Ventures and NYKAA Announce the BEAUTY&YOU India 2024 Winners

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The Estée Lauder Companies' New Incubation Ventures (NIV) and NYKAA have announced the winners of BEAUTY&YOU India 2024, a program aimed at discovering and promoting emerging Indian beauty brands. The program received over 660 applications from more than 50 cities across categories including skin care, makeup, hair care, fragrance, and storytelling. Four winners were selected: SkinInspired (science-backed skincare), Not Just Vanilla (targeted body care solutions), Amright (female hair regrowth), and Journey of Objects (sustainable e-commerce marketplace). The winners were chosen by a panel of fourteen industry leaders during a live pitch session at The Leela Palace in New Delhi.

Le nuove iniziative di incubazione delle aziende Estée Lauder (NIV) e NYKAA hanno annunciato i vincitori di BEAUTY&YOU India 2024, un programma volto a scoprire e promuovere i marchi emergenti di bellezza indiani. Il programma ha ricevuto più di 660 candidature da oltre 50 città in categorie che includono cura della pelle, trucco, cura dei capelli, profumi e narrazione. Sono stati selezionati quattro vincitori: SkinInspired (cura della pelle basata sulla scienza), Not Just Vanilla (soluzioni mirate per la cura del corpo), Amright (rigenerazione dei capelli femminili) e Journey of Objects (mercato e-commerce sostenibile). I vincitori sono stati scelti da un panel di quattordici leader del settore durante una sessione di presentazione dal vivo al The Leela Palace di Nuova Delhi.

Las Nuevas Iniciativas de Incubación de Estée Lauder Companies (NIV) y NYKAA han anunciado a los ganadores de BEAUTY&YOU India 2024, un programa destinado a descubrir y promover marcas de belleza emergentes en India. El programa recibió más de 660 solicitudes de más de 50 ciudades en categorías que incluyen cuidado de la piel, maquillaje, cuidado del cabello, fragancias y narración. Se seleccionaron cuatro ganadores: SkinInspired (cuidado de la piel basado en la ciencia), Not Just Vanilla (soluciones específicas para el cuidado corporal), Amright (regeneración capilar femenina) y Journey of Objects (mercado de comercio electrónico sostenible). Los ganadores fueron elegidos por un panel de catorce líderes de la industria durante una sesión de presentación en vivo en The Leela Palace en Nueva Delhi.

에스티 로더 컴퍼니의 새로운 인큐베이션 벤처(NIV)와 NYKAA는 BEAUTY&YOU India 2024의 수상자를 발표했습니다. 이 프로그램은 신흥 인도 뷰티 브랜드를 발굴하고 홍보하는 것을 목적으로 합니다. 이 프로그램은 스킨 케어, 메이크업, 헤어 케어, 향수 및 스토리텔링을 포함해 50개 이상의 도시에서 660건 이상의 지원서를 받았습니다. 수상자는 SkinInspired (과학 기반 스킨케어), Not Just Vanilla (타겟 바디 케어 솔루션), Amright (여성 탈모 해결책), Journey of Objects (지속 가능한 전자상거래 시장)입니다. 수상자는 뉴델리의 더 리라 팰리스에서 열린 라이브 피치 세션 동안 14명의 업계 리더들로 구성된 패널에 의해 선정되었습니다.

Les nouvelles initiatives d'incubation des Estée Lauder Companies (NIV) et de NYKAA ont annoncé les gagnants de BEAUTY&YOU India 2024, un programme visant à découvrir et à promouvoir les marques de beauté émergentes indiennes. Le programme a reçu plus de 660 candidatures de plus de 50 villes dans des catégories comprenant les soins de la peau, le maquillage, les soins capillaires, les parfums et le storytelling. Quatre gagnants ont été sélectionnés : SkinInspired (soins de la peau basés sur la science), Not Just Vanilla (solutions ciblées pour le corps), Amright (renaissance capillaire féminine) et Journey of Objects (marché de commerce électronique durable). Les gagnants ont été choisis par un panel de quatorze leaders de l'industrie lors d'une session de pitch en direct au The Leela Palace à New Delhi.

Die neuen Inkubationsprojekte der Estée Lauder Companies (NIV) und NYKAA haben die Gewinner von BEAUTY&YOU India 2024 bekannt gegeben, einem Programm zur Entdeckung und Förderung neuer indischer Beauty-Marken. Das Programm erhielt über 660 Bewerbungen aus mehr als 50 Städten in Kategorien wie Hautpflege, Make-up, Haarpflege, Duft und Storytelling. Vier Gewinner wurden ausgewählt: SkinInspired (wissenschaftlich fundierte Hautpflege), Not Just Vanilla (gezielte Körperpflege-Lösungen), Amright (künstliches Haarwachstum für Frauen) und Journey of Objects (nachhaltiger E-Commerce-Marktplatz). Die Gewinner wurden von einem Panel aus vierzehn Branchenführern während einer Live-Pitch-Session im The Leela Palace in Neu-Delhi ausgewählt.

Positive
  • Strong program participation with 660+ applications from 50+ cities
  • Strategic partnership with NYKAA, India's leading beauty retailer
  • Expansion into diverse beauty segments including skincare, haircare, and e-commerce
Negative
  • None.

SkinInspired, Not Just Vanilla, Amright, and Journey of Objects represent a new generation of talent building the Indian beauty industry

NEW YORK--(BUSINESS WIRE)-- The Estée Lauder Companies’ (NYSE: EL)(“ELC”) New Incubation Ventures (“NIV”) and NYKAA are pleased to announce the winners for BEAUTY&YOU India 2024. Created by NIV and launched in partnership with India’s leading beauty and lifestyle retailer NYKAA, BEAUTY&YOU India continues its mission to discover, spotlight, and propel the next generation of India-focused beauty brands. The 2024 program builds on the success of previous years with the theme of Supercharged Futures.

(From L to R): Piyush Jain, Dr. Prashant Agrawal, Falguni Nayar, Kritika Rathi, Vijay Sivaraju, Vaishnavi Maganti, Shana Randhava, Stéphane de La Faverie, William P. Lauder, Akshay Bawa, Alia Allana, Sumit Bhasin, Rosemin M. Opgenhaffen (Photo: Business Wire)

(From L to R): Piyush Jain, Dr. Prashant Agrawal, Falguni Nayar, Kritika Rathi, Vijay Sivaraju, Vaishnavi Maganti, Shana Randhava, Stéphane de La Faverie, William P. Lauder, Akshay Bawa, Alia Allana, Sumit Bhasin, Rosemin M. Opgenhaffen (Photo: Business Wire)

This year’s program saw more than 660 applicants from over 50 cities in the categories of skin care, makeup, hair care, fragrance, and storytelling. The top twelve finalists showcased concepts ranging from clinically advanced skin care to new breakthrough innovations in hair care and innovative storytelling platforms.

Finalists presented to this year’s esteemed jury of fourteen industry leaders and opinion-makers in a live pitch session at The Leela Palace in New Delhi. The four winners were announced the same evening at the finale event with special guests including William P. Lauder, Executive Chairman, ELC; Stéphane de La Faverie, Executive Group President, ELC; and Falguni Nayar, Founder, Managing Director and Chief Executive Officer, NYKAA; along with the jury – Shana Randhava, Senior Vice President, NIV, ELC; Rohan Vaziralli, General Manager, ELCA Cosmetics Private Limited; Tarun Tahiliani, Founder and Director, Tarun Tahiliani; Anaita Shroff Adajania, Stylist, Creative Director & Founder, Style Cell; Deepica Mutyala, CEO & Founder, Live Tinted; Shruti Chandra, Vice President, Invest India and Vice Chair, Women Empowerment, Europe India Council for Business and Industry (EICBI); Gianandrea Ferrari, CEO-Europe, Middle East & India, Intercos; Jaffrey Zaman, Managing Director, Intercos India Private Limited; among others.

“The winners of BEAUTY&YOU 2024 represent a diverse blend of creative founders and breakthrough innovation,” said Shana Randhava, Senior Vice President, NIV, ELC. “Their ideas and vision truly exemplified innovation, creativity, and entrepreneurial spirit, representative of beauty’s future. For the third year in a row, we witnessed some extraordinary concepts and the winners stand out as pioneers poised to make a significant impact – each bringing a unique perspective to India’s dynamic beauty landscape. We look forward to offering mentorship and support to the winners as they expand their visions, seeking a wider audience both in India and around the world.”

“As ELC’s lead partner for BEAUTY&YOU since its inception, NYKAA is deeply committed to nurturing the next generation of talent within the beauty industry,” said Anchit Nayar, Executive Director & CEO, NYKAA Beauty. “This year’s BEAUTY&YOU award winners represent the consumer-centric thinking in India, and we are proud to support these founders as they build high-quality brands for the Indian market. At NYKAA, nurturing the next generation of beauty entrepreneurs is core to our mission of making beauty accessible to all. We are proud to partner with The Estée Lauder Companies in this shared vision, as we work together to empower emerging talent and shape the future of beauty in India.”

2024 BEAUTY&YOU India Winners

GROW (In-Market Companies)

SkinInspired
Piyush Jain, Founder & CEO
Dr Prashant Agrawal, Founder & CPO
SkinInspired is a science-backed skin care company that uses multi-active ingredients that deliver results and innovative packaging that makes for a seamless user experience.
Instagram: @skininspired.in

IMAGINE (Pre-Market Concepts)

Not Just Vanilla
Akshay Bawa, Founder and CEO
Kritika Rathi, Founder and CMO
Not Just Vanilla redefines body care with targeted, results-driven solutions for overlooked areas, empowering consumers to feel confident and embrace self-love every day.
Instagram: @notjustvanilla.co

Amright
Vaishnavi Maganti, Founder
Vijay Sivaraju, Co-Founder
Amright combines clinically proven Swiss ingredients with genetic research on hair to promote female hair regrowth, offering custom solutions to fullness.
Instagram: @amrightindia

CREATE (Creative Storytellers)

Journey of Objects
Alia Allana, Founder & Journalist
Seamlessly blending reportage and retail, Journey of Objects is an e-commerce marketplace that helps embrace sustainability and preserve the cultural diversity of India through industry research and thoughtful product curation.
Instagram: @journeyofobjects

About BEAUTY&YOU India
Since its inception in 2022, BEAUTY&YOU aims to help founders, innovators and creators grow their businesses holistically by identifying brand goals, achieving scale ambitions and curating product portfolios that speak to a new generation of Indian consumers.

About The Estée Lauder Companies’ New Incubation Ventures
New Incubation Ventures (“NIV”) is the strategic early-stage investment and incubation arm for The Estée Lauder Companies. NIV partners with forward-thinking founders and entrepreneurs to create, fund, and support the best-emerging beauty brands and new business models to shape the future of beauty and build an actionable pipeline of diversified brands and new engines of growth for the ELC portfolio.

About The Estée Lauder Companies Inc.
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

About NYKAA
Born out of a desire to make beauty a mainstream choice, NYKAA began in 2012 as a digitally native, consumer-tech company. Through founder Falguni Nayar’s vision to bring inspiration and joy to people everywhere, it tapped into an underserved beauty retail market, disrupting the ecosystem and putting India in the global spotlight. Today, NYKAA has expanded its offerings to include lifestyle and B2B by introducing online platforms NYKAA Fashion, NYKAA Man and Superstore.

Over the years, NYKAA has steadily captured the hearts of Indian consumers, ushering visits to its online and 175 offline destinations and building loyal communities through engaging and educational content. NYKAA continues to build its house of brands with a sharp focus on innovation and consumer delight. Beauty brands such as Kay Beauty, NYKAA Naturals, NYKAA Cosmetics and Wanderlust along with fashion brands such as Nykd, Gajra Gang, Likha, RSVP and Pipa Bella have become household names as they consistently deliver inspiration and high-performing products to the consumers.

NYKAA’s unwavering commitment to authenticity and putting the customer at the heart of everything that they do has made it the retailer of choice for international brands entering India. Its Global Store, a gateway into the world of coveted international brands, leverages the company’s proven supply chain and marketing capabilities to offer a truly seamless shopping experience.

Website: beautyandyouawards.com
Instagram: @beautyandyouawards

ELC-C

Media Relations:

Jill Marvin

jimarvin@estee.com



Investor Relations:

Rainey Mancini

rmancini@estee.com

Source: The Estée Lauder Companies Inc.

FAQ

Who are the winners of Estée Lauder's BEAUTY&YOU India 2024 program?

The winners are SkinInspired (GROW category), Not Just Vanilla and Amright (IMAGINE category), and Journey of Objects (CREATE category).

How many applications did EL's BEAUTY&YOU India 2024 program receive?

The program received more than 660 applications from over 50 cities across India.

What categories were included in EL's BEAUTY&YOU India 2024 competition?

The competition included categories for skin care, makeup, hair care, fragrance, and storytelling.

Where was the BEAUTY&YOU India 2024 finale event held for EL?

The finale event was held at The Leela Palace in New Delhi, where finalists presented to a jury of fourteen industry leaders.

The Estee Lauder Companies Inc.

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