SMASHBOX COSMETICS LAUNCHES LIMITED-EDITION COLLABORATION WITH MEXICO CITY-BASED FASHION BRAND: ILKA
Smashbox Cosmetics has announced its first fashion venture through a collaboration with Mexico City-based accessories brand ILKA. The partnership, previewed at Mercedes-Benz Fashion Week Mexico City, features a 4-piece collection that combines Smashbox's branding with ILKA's signature styles. The collection, launched on October 18, 2024, is available in-store and online at ILKA, with prices starting at 2,450 MXN. The collaboration emerged following a visit to Mexico City by Smashbox brand leaders and reflects the company's commitment to spotlighting emerging talent across fashion, art, and music in regions where Smashbox operates.
Smashbox Cosmetics ha annunciato la sua prima avventura nella moda attraverso una collaborazione con il marchio di accessori di Città del Messico ILKA. Il partenariato, presentato alla Mercedes-Benz Fashion Week di Città del Messico, comprende una collezione di 4 pezzi che combina il branding di Smashbox con gli stili distintivi di ILKA. La collezione, lanciata il 18 ottobre 2024, è disponibile in negozio e online su ILKA, con prezzi a partire da 2.450 MXN. La collaborazione è emersa a seguito di una visita a Città del Messico da parte dei leader del marchio Smashbox e riflette l'impegno dell'azienda nel mettere in evidenza talenti emergenti nel campo della moda, dell'arte e della musica nelle regioni dove Smashbox opera.
Smashbox Cosmetics ha anunciado su primera incursión en la moda a través de una colaboración con la marca de accesorios de la Ciudad de México ILKA. La asociación, presentada en la Mercedes-Benz Fashion Week Ciudad de México, cuenta con una colección de 4 piezas que combina la marca de Smashbox con los estilos característicos de ILKA. La colección, lanzada el 18 de octubre de 2024, está disponible en tiendas y en línea en ILKA, con precios a partir de 2,450 MXN. La colaboración surgió tras una visita a la Ciudad de México por parte de los líderes de la marca Smashbox y refleja el compromiso de la empresa de resaltar talentos emergentes en moda, arte y música en las regiones donde Smashbox opera.
Smashbox Cosmetics는 멕시코 시티 기반의 액세서리 브랜드 ILKA와 협력하여 첫 패션 프로젝트를 발표했습니다. 이 파트너십은 멕시코 시티에서 열린 메르세데스-벤츠 패션 위크에서 공개되었으며, Smashbox 브랜드와 ILKA의 대표 스타일을 결합한 4개 제품으로 구성된 컬렉션을 특징으로 합니다. 이 컬렉션은 2024년 10월 18일에 출시되며, ILKA의 매장에서 및 온라인에서 구매할 수 있으며, 가격은 2,450 MXN부터 시작합니다. 이 협업은 Smashbox 브랜드 리더의 멕시코 시티 방문 이후에 탄생하였으며, Smashbox가 활동하는 지역에서 패션, 예술, 음악 분야의 신진 인재를 조명하려는 회사의 의지를 반영합니다.
Smashbox Cosmetics a annoncé sa première incursion dans la mode à travers une collaboration avec la marque d'accessoires basée à Mexico, ILKA. Ce partenariat, présenté lors de la Mercedes-Benz Fashion Week à Mexico, propose une collection de 4 pièces qui combine le branding de Smashbox avec les styles emblématiques d'ILKA. La collection, lancée le 18 octobre 2024, est disponible en magasin et en ligne sur ILKA, avec des prix à partir de 2 450 MXN. La collaboration a émergé suite à une visite de dirigeants de la marque Smashbox à Mexico et reflète l'engagement de l'entreprise à mettre en lumière les talents émergents dans les domaines de la mode, de l'art et de la musique dans les régions où Smashbox est actif.
Smashbox Cosmetics hat sein erstes Modeprojekt durch eine Zusammenarbeit mit der in Mexiko-Stadt ansässigen Accessoires-Marke ILKA angekündigt. Die Partnerschaft, die während der Mercedes-Benz Fashion Week in Mexiko-Stadt vorgestellt wurde, umfasst eine 4-teilige Kollektion, die das Branding von Smashbox mit den charakteristischen Stilen von ILKA kombiniert. Die Kollektion wurde am 18. Oktober 2024 gelauncht und ist sowohl im Geschäft als auch online bei ILKA erhältlich, mit Preisen ab 2.450 MXN. Die Zusammenarbeit entstand nach einem Besuch der Markenleiter von Smashbox in Mexiko-Stadt und spiegelt das Engagement des Unternehmens wider, aufstrebende Talente in den Bereichen Mode, Kunst und Musik in den Regionen, in denen Smashbox tätig ist, ins Rampenlicht zu rücken.
- Expansion into fashion market through strategic collaboration
- Entry into Mexico's growing beauty market
- Brand visibility increase through Mercedes-Benz Fashion Week Mexico City showcase
- None.
A FIRST FORAY INTO FASHION FOR THE GLOBAL MAKEUP BRAND
"When beauty and fashion meet, surprising things happen," says Rosine Kalach, co-founder of ILKA. "In our opinion, Smashbox and ILKA are the perfect match to create unique pieces. Everyone who attended our launch event was astonished by the bags and how beautifully the two brands complement each other."
The collaboration began after a visit to
"We were inspired by the creativity we encountered in
This commitment to creative collaboration is echoed by Lori Taylor Davis, Smashbox's Global Pro Lead Artist: "Smashbox has always used its platform to spotlight emerging talent across fashion, art, and music. We're always looking for opportunities to highlight local talent in the regions where Smashbox is present."
The collaboration launch event, held on 18 October 2024, attracted prominent figures like telenovela star Grettell Valdez and actress/socialite Ana Paula Capetillo, alongside
"I love the bags—they feel very Smashbox," says Davis Factor, Founder of Smashbox Cosmetics and Smashbox Studios, known for instilling a collaborative and creative ethos within the brand.
Designed with both form and function in mind, the 4-piece collection showcases stylish shapes adorned with Smashbox's signature branding and ILKA's iconic fringe detailing. The collection is available in-store and online at ILKA, with prices starting at
https://ilka.com.mx/collections/ilka-x-smashbox
For more information, contact:
Hatrik House
Alice Carrett | Head of Communications
alice@hatrikhouse.com
ABOUT SMASHBOX COSMETICS:
"Everything carries out of the studio into reality." – Davis Factor
Born in a
In 2000, Davis created Photo Finish Smooth & Blur, our original long-lasting primer. Now a cult-favorite, the formula helps makeup look flawless, feel better, and last longer—all day, every day, on set, and long after the shoot wraps.
Today, Smashbox carries that legacy with studio-grade, high-performance makeup that makes artistry easy—and always camera-ready.
Additional information may be found at sephora.com.mx
Instagram @smashboxcosmetics | TikTok @smashboxcosmetics
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SOURCE Smashbox Cosmetics
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