MAC Cosmetics Marks 30 Years of VIVA GLAM With New MACximal Silky Matte VIVA GLAM Lipsticks & Expanded Mission

Rhea-AI Summary

M·A·C Cosmetics has raised over $520,000,000 through its VIVA GLAM campaign, introducing modernized VIVA GLAM Lipsticks with a philanthropic mission. The new lipstick names reflect VIVA GLAM's 30-year celebration and wider charitable scope, focusing on sexual, gender, racial, and environmental equality. M·A·C VIVA GLAM advocates for societal change and better lives for everyone, supporting healthy futures and equal rights. The new lipstick shades aim to promote equality and provide resources to advance justice and sustainability.

NORTHAMPTON, MA / ACCESSWIRE / February 1, 2024 / Since 1994, M·A·C Cosmetics has raised over $520,000,000 and counting to support healthy futures and equal rights for all through its iconic, philanthropic VIVA GLAM campaign. Thirty years later, M·A·C VIVA GLAM Lipsticks have been modernized with a makeover, with a silky matte finish and good-for-lips formula that looks richer, feels better, and lasts longer.

Meet M·A·Cximal Silky Matte VIVA GLAM Lipstick - the lipstick that still gives back 100%, but even better! We have refreshed the existing VIVA GLAM lipsticks that you know and love, and added a new shade to expand M·A·C VIVA GLAM's fundraising efforts:

• Intense brownish blue-red shade VIVA GLAM I is now VIVA Heart
• Creamy subdued pinkish-beige mauve shade VIVA GLAM II is now VIVA Planet
• Muted brownish-plum shade VIVA GLAM III is now VIVA Empowered
• And deep neutral shade VIVA Equality is totally new!

These new lipstick names also reflect VIVA GLAM's celebration of 30 years of VIVA GLAM with a wider charitable scope that reflects the challenges we face as a global community today. With a mission to promote equality for all, VIVA GLAM now focuses on four key pillars to further societal change and better the lives of everyone who calls our planet home.

SUPPORTING SEXUAL EQUALITY: M·A·C VIVA GLAM partners with local organizations to change policies, eliminate stigmas, and provide resources that promote healthy and happy futures for all.

EMPOWERING GENDER EQUALITY: M·A·C VIVA GLAM advocates for the rights of all people to have autonomy over their own bodies so they can live fully as their most authentic selves.

CHAMPIONING RACIAL EQUALITY: M·A·C VIVA GLAM builds on our long-standing conviction of representation, inclusion and equity for All Ages, All Races, All Genders by advocating for change and providing resources that advance racial justice.

PROMOTING ENVIRONMENTAL EQUALITY: M·A·C VIVA GLAM continues our pledge to do good for the planet by investing in safe, good-for-skin ingredients and innovative packaging designs that support a sustainable Earth.

You have the power to support healthy futures and equal rights for all by purchasing the four shades of M·A·Cximal Silky Matte VIVA GLAM Lipstick that give back 100%.

Learn more about M·A·C VIVA GLAM

View additional multimedia and more ESG storytelling from M·A·C Cosmetics on 3blmedia.com.

Contact Info:
Spokesperson: M·A·C Cosmetics
Website: https://www.3blmedia.com/profiles/mac-cosmetics
Email: info@3blmedia.com

SOURCE: M·A·C Cosmetics

View the original press release on accesswire.com

FAQ

What is the purpose of M·A·C VIVA GLAM's fundraising efforts?

M·A·C VIVA GLAM aims to support healthy futures and equal rights for all through its philanthropic campaign.

What are the new shades of M·A·C VIVA GLAM Lipstick?

The new shades are VIVA Heart, VIVA Planet, VIVA Empowered, and VIVA Equality.

What are the key pillars M·A·C VIVA GLAM focuses on?

M·A·C VIVA GLAM focuses on supporting sexual equality, empowering gender equality, championing racial equality, and promoting environmental equality.

How much money has M·A·C Cosmetics raised through the VIVA GLAM campaign?

M·A·C Cosmetics has raised over $520,000,000 through its VIVA GLAM campaign.

What is the mission of M·A·C VIVA GLAM?

The mission is to promote equality for all, focusing on societal change and bettering the lives of everyone by supporting healthy futures and equal rights.

How does M·A·C VIVA GLAM advocate for racial equality?

M·A·C VIVA GLAM advocates for representation, inclusion, and equity for All Ages, All Races, All Genders, and provides resources that advance racial justice.