Estée Lauder Announces U.S. Amazon Premium Beauty Store Debut
Estée Lauder, the flagship brand of The Estée Lauder Companies Inc., has officially launched in the U.S. Amazon Premium Beauty store. This move brings their high-performance skincare, makeup, and fragrances to Amazon shoppers nationwide. The brand is also introducing a Virtual Foundation Tool, exclusive to Amazon, allowing customers to compare multiple shades of Estée Lauder foundation virtually.
The launch includes a wide range of best-selling products, including the popular Double Wear Stay-in-Place Makeup and Advanced Night Repair Serum. To amplify its presence, Estée Lauder will launch an extension of its 'Game Day, Your Way' campaign on Prime Video, highlighting the 'Beauty of Performance' and connecting women in football with the brand's Double Wear Stay-In-Place Makeup.
Estée Lauder, il marchio principale di The Estée Lauder Companies Inc., ha ufficialmente lanciato negli Stati Uniti il negozio di bellezza premium Amazon. Questa mossa porta i loro prodotti di skincare, trucco e profumi di alta qualità agli acquirenti di Amazon in tutto il paese. Il marchio sta anche introducendo uno Strumento Virtuale per il Fondotinta, esclusivo per Amazon, che permette ai clienti di confrontare virtualmente diverse tonalità del fondotinta Estée Lauder.
Il lancio include un'ampia gamma di prodotti best seller, tra cui il popolare Double Wear Stay-in-Place Makeup e il Advanced Night Repair Serum. Per amplificare la sua presenza, Estée Lauder lancerà un'estensione della sua campagna 'Game Day, Your Way' su Prime Video, evidenziando la 'Bellezza delle Performance' e collegando le donne nel football con il fondotinta Double Wear Stay-In-Place del marchio.
Estée Lauder, la marca insignia de The Estée Lauder Companies Inc., ha lanzado oficialmente en EE. UU. la tienda de belleza premium de Amazon. Este movimiento lleva su cuidado de la piel, maquillaje y fragancias de alto rendimiento a los compradores de Amazon en todo el país. La marca también está presentando una herramienta virtual de base, exclusiva de Amazon, que permite a los clientes comparar virtualmente múltiples tonos de la base Estée Lauder.
El lanzamiento incluye una amplia gama de productos más vendidos, incluyendo el popular Double Wear Stay-in-Place Makeup y el Advanced Night Repair Serum. Para amplificar su presencia, Estée Lauder lanzará una extensión de su campaña 'Game Day, Your Way' en Prime Video, destacando la 'Belleza de la Performance' y conectando a las mujeres en el fútbol con el maquillaje de larga duración Double Wear de la marca.
Estée Lauder는 The Estée Lauder Companies Inc.의 대표 브랜드로서, 미국에서 아마존 프리미엄 뷰티 스토어를 공식 출시했습니다. 이로 인해 그들의 고성능 스킨케어, 메이크업, 향수가 미국 전역의 아마존 쇼핑객들에게 제공됩니다. 브랜드는 또한 아마존 전용의 가상 파운데이션 도구를 도입하여 고객들이 여러 가지 색상의 Estée Lauder 파운데이션을 가상으로 비교할 수 있게 합니다.
출시에는 인기 있는 더블웨어 스테이인플레이스 메이크업과 어드밴스드 나이트 리페어 세럼을 포함한 다양한 베스트셀러 제품이 포함됩니다. Estée Lauder는 자사의 'Game Day, Your Way' 캠페인의 확장을 프라임 비디오에서 론칭하여 'Performance의 아름다움'을 강조하고 축구에서 여성들을 브랜드의 더블웨어 스테이인플레이스 메이크업과 연결할 것입니다.
Estée Lauder, la marque phare de The Estée Lauder Companies Inc., a officiellement lancé le magasin de beauté premium Amazon aux États-Unis. Ce déplacement permet d'apporter ses soins de la peau, son maquillage et ses parfums hautes performances aux acheteurs Amazon à l'échelle nationale. La marque introduit également un outil virtuel de fond de teint, exclusif à Amazon, qui permet aux clients de comparer virtuellement plusieurs teintes de fond de teint Estée Lauder.
Le lancement inclut une vaste gamme de produits best-sellers, y compris le populaire Double Wear Stay-in-Place Makeup et le Advanced Night Repair Serum. Pour amplifier sa présence, Estée Lauder lancera une extension de sa campagne 'Game Day, Your Way' sur Prime Video, mettant en avant la 'Beauté de la Performance' et reliant les femmes dans le football au maquillage Double Wear Stay-In-Place de la marque.
Estée Lauder, die Hauptmarke von The Estée Lauder Companies Inc., hat offiziell den Premium Beauty Store von Amazon in den USA eröffnet. Dieser Schritt bringt ihre leistungsstarken Hautpflege-, Make-up- und Duftprodukte zu Amazon-Käufern im ganzen Land. Die Marke führt auch ein Virtuelles Foundation-Tool ein, das exklusiv für Amazon ist und es den Kunden ermöglicht, mehrere Nuancen der Estée Lauder Foundation virtuell zu vergleichen.
Der Start umfasst eine breite Palette von Bestsellern, darunter das beliebte Double Wear Stay-in-Place Makeup und das Advanced Night Repair Serum. Um ihre Präsenz zu verstärken, wird Estée Lauder eine Erweiterung ihrer Kampagne 'Game Day, Your Way' auf Prime Video starten, die die 'Schönheit der Leistung' hervorhebt und Frauen im Fußball mit dem Double Wear Stay-in-Place Makeup der Marke verbindet.
- Expansion into Amazon Premium Beauty store, potentially increasing customer reach and sales
- Introduction of a Virtual Foundation Tool, enhancing customer experience and potentially boosting foundation sales
- Launch of marketing campaign on Prime Video, potentially increasing brand visibility and customer engagement
- None.
Insights
Estée Lauder's launch on Amazon Premium Beauty marks a significant shift in the company's distribution strategy, potentially expanding its reach to a broader, digitally-savvy consumer base. This move aligns with the growing trend of premium beauty brands embracing e-commerce platforms to capture a larger market share.
Key points to consider:
- The partnership with Amazon could lead to increased sales volume, particularly among younger consumers who prefer online shopping.
- The exclusive Virtual Foundation Tool on Amazon may drive customer engagement and reduce return rates, a common issue in online cosmetics sales.
- Launching during Amazon's Holiday Beauty Haul event could provide an initial boost in visibility and sales.
- The "Game Day, Your Way" campaign on Prime Video demonstrates a strategic approach to content marketing, potentially increasing brand awareness among female sports fans.
While this expansion may boost revenue, it could also impact Estée Lauder's relationships with traditional retail partners and potentially affect profit margins due to Amazon's competitive pricing structure. Investors should monitor how this move affects overall sales growth and profitability in the coming quarters.
Estée Lauder's strategic move to Amazon's Premium Beauty store is a significant development that could impact the company's financial performance. Key financial implications include:
- Revenue Growth Potential: Access to Amazon's vast customer base could drive top-line growth, especially if it attracts new, younger consumers.
- Margin Pressure: While sales may increase, profit margins might face pressure due to Amazon's competitive pricing and potential fees.
- Marketing Efficiency: The Prime Video advertising campaign could lead to more cost-effective customer acquisition compared to traditional channels.
- Inventory Management: Integration with Amazon's logistics might improve inventory turnover and reduce working capital requirements.
Investors should watch for changes in Estée Lauder's revenue growth rate, gross margin and customer acquisition costs in upcoming earnings reports. The success of this initiative could positively impact EL's stock performance if it translates to sustained revenue growth and market share expansion in the competitive beauty industry.
“The launch of Estée Lauder in Amazon Premium Beauty marks a huge milestone for our brand as we bring our high-performance products and advanced skincare science to Amazon customers in the U.S.,” said Justin Boxford, Global Brand President, Estée Lauder. “We are excited to introduce our night science expertise, skin tone authority and iconic fragrances to Amazon’s highly engaged, multi-generational beauty community, providing them with an elevated, high-touch experience to discover our best-in-class hero products.”
From its new storefront, Amazon customers will be able to discover, learn about and shop a wide range of best-selling and trending Estée Lauder products including its beloved #1 foundation in the
“Throughout 2024 we have been working with The Estée Lauder Companies to launch several of their unique and cherished beauty brands in Amazon Premium Beauty, with the launch of Estée Lauder’s flagship brand today as a particularly significant milestone in that journey,” said Melis del Rey, General Manager, Beauty, Baby, and Beauty Technology, Amazon
To amplify its brand presence and product discovery in Amazon Premium Beauty, Estée Lauder will launch an extension of its successful female-centered sports marketing campaign - Game Day, Your Way - on Prime Video. Inspired by the millions of passionate female football fans across the country, the campaign will highlight the “Beauty of Performance,” connecting the impact of women in football and the powerful benefits of the brand’s Double Wear Stay-In-Place Makeup. The ad will air throughout fall 2024.
"We’re tapping into the cultural zeitgeist when it comes to female sports fandom and we are thrilled to marry our Game Day, Your Way sports marketing initiative with the launch of our
Follow @esteelauder and @amazonbeauty on social and shop the Estée Lauder Amazon Premium Beauty store at amazon.com/esteelauder.
ABOUT ESTÉE LAUDER
Estée Lauder is the flagship brand of The Estée Lauder Companies Inc. Founded by Estée Lauder, one of the world’s first female entrepreneurs, the brand today continues her legacy of creating the most innovative, sophisticated, high-performance skin care and makeup products and iconic fragrances — all infused with a deep understanding of women’s needs and desires. Today Estée Lauder engages with women in over 150 countries and territories around the world and at a variety of touch points, in stores and online. And each of these relationships consistently reflects Estée’s powerful and authentic point of view. Follow @esteelauder on Instagram, Facebook, TikTok and YouTube.
ABOUT THE ESTÉE LAUDER COMPANIES
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN
*Circana/
View source version on businesswire.com: https://www.businesswire.com/news/home/20241022039928/en/
Press:
Investors: Rainey Mancini
rmancini@estee.com
The Estée Lauder Companies Media: Jill Marvin
jimarvin@estee.com
Estée Lauder: Tara Connaughton
tconnaug@estee.com
Source: Estée Lauder
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