eBay Seller Capital and Liberis Partner to Accelerate Small Business Growth
eBay (NASDAQ: EBAY) has introduced Business Cash Advance, a new revenue-based financing product under eBay Seller Capital in partnership with Liberis. The product aims to provide U.S. eBay sellers with up to $1 million in working capital within 24 hours. Key features include a seamless, fully online application process, pre-approved funding offers from $500 to $1M, fast transfer of funds within 12-24 hours post-approval, flexible payment schedules, and transparent reporting via the eBay Seller Hub. This initiative supports small businesses by offering tailored financial solutions to enhance their growth.
- eBay introduces Business Cash Advance, offering up to $1M in working capital within 24 hours.
- The product features a 100% online application process, flexible payment schedules, and transparent reporting.
- Partnership with Liberis provides tailored financial solutions to support small business growth.
- None.
Insights
eBay's new Business Cash Advance product, in partnership with Liberis, is poised to offer significant benefits for eBay sellers by providing rapid access to capital. For eBay, this move enhances its value proposition to sellers by addressing a common pain point: access to timely financing. This can encourage seller loyalty and potentially attract new sellers to the platform. From a financial perspective, enabling sellers to scale their operations with ease can lead to increased transaction volumes on eBay, bolstering the company’s revenue streams through higher transaction fees.
However, investors should consider the risks associated with financing services. While the partnership with Liberis involves a trusted financing platform, the default rate on loans remains a critical factor. If a significant number of sellers are unable to repay, it could impact eBay's financial performance in the future.
In the short term, this initiative can lead to a positive boost in seller activity and transaction volumes. Over the long term, it depends on how well the financing service manages risk and sustains seller growth without seeing high default rates.
The introduction of the Business Cash Advance product by eBay in collaboration with Liberis is a strategic move that aligns well with current market trends in embedded finance. Embedded finance refers to the integration of financial services within non-financial platforms, which grows increasingly prevalent. This trend allows platforms like eBay to offer additional value to their user base, creating a more integrated and seamless experience.
The provision of pre-approved financing ranging from
For eBay, this move may enhance its competitive position in the market, potentially attracting more sellers who are looking for a reliable platform that provides not just a marketplace but also comprehensive business support solutions.
New Revenue-Based Financing Product Unlocks Access to Capital for eBay Sellers
- A seamless application experience:
100% online and personalized application experience that takes as little as three minutes. - Extensive financing options: Pre-approved funding offers ranging from
up to$500 removing the fear of rejection.$1M - Fast access to capital: Upon approval, funds are typically transferred in as little as 12-24 hours.*
- Flexible payments: Flexible payment schedules that scale with the seller's sales cycle. There is no minimum payment and no early payment penalty.
- Transparent reporting: Sellers can easily track payment progress, reconcile payments and sales proceeds, and view all reporting in one place on the eBay Seller Hub.
"As a pioneer in ecommerce and the home to small businesses in more than 190 markets, eBay understands the challenges small businesses encounter in securing fast, flexible and transparent financing," said Avritti Khandurie Mittal, VP & General Manager of Global Payments and Financial Services at eBay. "eBay Seller Capital is aimed at fueling our sellers' growth by providing them with tailored financing solutions that meet the unique needs of their businesses. The addition of Business Cash Advance to our suite of offerings in partnership with Liberis enables us to expand capital availability for our sellers on flexible terms - when they need it the most."
"We understand the unique challenges eBay sellers face when securing financing through traditional means," adds Rob Straathof, CEO of Liberis. "Through eBay Seller Capital, Liberis will empower sellers with access to fast and responsible financing. We're thrilled to partner with eBay to support eBay sellers to operate and grow their businesses."
Please visit eBay Seller Capital for more details.
*eBay partners with trusted lenders and funding providers to offer eBay sellers with financing products. The lenders and funding providers will originate and service financing to qualified participants.
About eBay
eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects people and builds communities to create economic opportunity for all. Our technology empowers millions of buyers and sellers in more than 190 markets around the world, providing everyone the opportunity to grow and thrive. Founded in 1995 in
About Liberis
Liberis builds flexible embedded finance solutions that empower businesses and provide positive impact. Founded in 2007, Liberis is a leading global embedded finance platform with a mission to provide small businesses with accessible and responsible finance, based on the belief that funding should always be a positive force for small businesses. Liberis provides partners with the technology platform and financial solutions to offer hyper-personalized and accessible funding, empowering their small business customers to grow their revenues. With over 30 global strategic partners and direct reach to more than 1 million small businesses, Liberis has provided over
* As of June 2024,
[1] U.S. Small Business Administration. (2023, April 12).
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SOURCE eBay Inc. and Liberis
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