eBay Launches its First-Ever Pre-Loved Fashion Week in New York and London
eBay announces its inaugural Pre-Loved Fashion Week in partnership with the Council of Fashion Designers of America (CFDA) and British Fashion Council (BFC). The event features a live, shoppable runway show called 'Endless Runway' showcasing pre-loved looks from top designers. The shows will precede the SS2025 Official New York and London Fashion Week schedules, followed by daily drops on eBay curating the best pre-loved fashion.
The initiative taps into the growing demand for circular fashion, with nearly $50 billion worth of secondhand luxury products sold worldwide in 2023. On eBay, pre-loved and refurbished items make up 40% of gross merchandise volume. The Endless Runway shows in New York and London will make eBay's selection of pre-owned designer clothing and accessories immediately shoppable via eBay Live.
eBay annuncia la sua prima Pre-Loved Fashion Week in collaborazione con il Council of Fashion Designers of America (CFDA) e il British Fashion Council (BFC). L'evento presenta una passerella dal vivo e acquistabile chiamata 'Endless Runway' che mette in mostra look di seconda mano dei migliori stilisti. Gli spettacoli si svolgeranno prima dei programmi ufficiali della SS2025 di New York e Londra, seguiti da lanci giornalieri su eBay che curano la migliore moda di seconda mano.
L'iniziativa sfrutta la crescente domanda di moda circolare, con quasi 50 miliardi di dollari di prodotti di lusso di seconda mano venduti in tutto il mondo nel 2023. Su eBay, gli articoli di seconda mano e rigenerati costituiscono il 40% del volume lordo di vendite. Gli spettacoli di Endless Runway a New York e Londra renderanno immediatamente acquistabili su eBay la selezione di abbigliamento e accessori di marca di seconda mano.
eBay anuncia su primera Pre-Loved Fashion Week en asociación con el Council of Fashion Designers of America (CFDA) y el British Fashion Council (BFC). El evento incluye un desfile en vivo y comprable llamado 'Endless Runway' que muestra looks de segunda mano de los mejores diseñadores. Los desfiles se llevarán a cabo antes de las agendas oficiales de la SS2025 de Nueva York y Londres, seguidos de lanzamientos diarios en eBay que seleccionan la mejor moda de segunda mano.
La iniciativa responde a la creciente demanda de moda circular, con casi 50 mil millones de dólares en productos de lujo de segunda mano vendidos en todo el mundo en 2023. En eBay, los artículos de segunda mano y reacondicionados representan el 40% del volumen bruto de mercancías. Los desfiles de Endless Runway en Nueva York y Londres harán que la selección de ropa y accesorios de marca de segunda mano de eBay sea comprable de inmediato a través de eBay Live.
eBay는 아메리카 패션 디자이너 협회(CFDA)와 영국 패션 협회(BFC)와 협력하여 첫 번째 Pre-Loved Fashion Week를 발표합니다. 이번 행사에서는 최고의 디자이너가 만든 사랑받았던 패션을 선보이는 'Endless Runway'라는 라이브 쇼핑 행사도 진행됩니다. 이 쇼는 SS2025 뉴욕 및 런던 패션 위크 일정에 앞서 열리며, 매일 eBay에서 최고의 사랑받았던 패션을 선별하여 선보이는 일이 이어질 것입니다.
이번 이니셔티브는 2023년 전 세계에서 판매된 중고 럭셔리 제품 가치가 거의 500억 달러에 달하는 증가하는 순환 패션 수요를 반영합니다. eBay에서는 사랑받았던 재품과 리퍼브된 품목이 총 상품 거래량의 40%를 차지합니다. 뉴욕과 런던에서 열리는 Endless Runway 쇼는 eBay의 중고 브랜드 의류 및 액세서리를 즉시 쇼핑할 수 있게 합니다.
eBay annonce sa première Pre-Loved Fashion Week en partenariat avec le Council of Fashion Designers of America (CFDA) et le British Fashion Council (BFC). L'événement comprend un défilé en direct et achetable intitulé 'Endless Runway' qui met en avant des looks de seconde main de grands designers. Les défilés précéderont les calendriers officiels de la SS2025 pour New York et Londres, suivis de nouvelles sélections quotidiennes sur eBay réunissant le meilleur de la mode de seconde main.
Cette initiative tire parti de la demande croissante pour une mode circulaire, avec près de 50 milliards de dollars de produits de luxe de seconde main vendus dans le monde en 2023. Sur eBay, les articles de seconde main et remis à neuf représentent 40% du volume brut de transactions. Les défilés Endless Runway à New York et Londres rendront la sélection d'articles de marque de seconde main immédiatement achetable via eBay Live.
eBay kündigt seine erste Pre-Loved Fashion Week in Partnerschaft mit dem Council of Fashion Designers of America (CFDA) und dem British Fashion Council (BFC) an. Die Veranstaltung umfasst eine Live-Mode-Schau namens 'Endless Runway', die liebevoll gebrauchte Looks von Top-Designern präsentiert. Die Shows finden vor den offiziellen Terminen der SS2025 in New York und London statt, gefolgt von täglichen Angeboten auf eBay, die die beste Secondhand-Mode kuratieren.
Die Initiative reagiert auf die steigende Nachfrage nach Kreislaufmode, da im Jahr 2023 weltweit Waren im Wert von fast 50 Milliarden Dollar im Bereich Secondhand-Luxus verkauft wurden. Auf eBay machen liebevoll gebrauchte und aufgearbeitete Artikel 40% des Bruttowarenvolumens aus. Die Endless Runway Shows in New York und London ermöglichen es, die Auswahl an gebrauchten Designerbekleidungen und -accessoires über eBay Live sofort zu kaufen.
- Partnership with prestigious fashion organizations CFDA and BFC enhances eBay's credibility in the fashion industry
- Tapping into the growing $50 billion secondhand luxury market
- Pre-loved and refurbished items account for 40% of eBay's gross merchandise volume
- Live, shoppable runway shows can drive immediate sales and engagement
- Aligning with sustainable fashion trends appeals to younger consumers
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Insights
eBay's Pre-Loved Fashion Week marks a significant shift in the fashion industry, aligning with the growing trend of circular fashion. This initiative cleverly positions eBay at the forefront of sustainable luxury, potentially increasing its market share in the
The partnership with CFDA and BFC adds credibility and could attract high-end designers to the platform. The live, shoppable runway show is an innovative approach that could drive immediate sales and engagement. However, the long-term impact on eBay's revenue and stock price will depend on the event's success and its ability to capture a younger, fashion-conscious demographic.
eBay's strategy here is brilliant. By leveraging fashion week's prestige and combining it with the growing demand for sustainable fashion, they're differentiating themselves in the competitive e-commerce landscape. The live shopping feature through eBay Live could significantly boost user engagement and sales conversion rates.
This move also positions eBay as a go-to platform for authentic pre-loved luxury items, potentially increasing their average order value. The
eBay's Pre-Loved Fashion Week is a major step towards normalizing circular fashion in the luxury sector. By showcasing pre-owned items on fashion's biggest stage, eBay is challenging traditional consumption patterns and promoting more sustainable practices.
This initiative could have a ripple effect, encouraging other retailers to embrace circular models. However, the true environmental impact will depend on whether it actually reduces new production or simply adds to overall consumption. eBay should consider publishing data on the event's impact on new vs. pre-owned sales to demonstrate its commitment to sustainability. Overall, this move positions eBay favorably in the growing eco-conscious market segment.
In partnership with the Council of Fashion Designers of America and the British Fashion Council, eBay Pre-Loved Fashion Week gives a new generation of shoppers access to authentic designer fashion
The Endless Runway shows will make eBay's wide selection of pre-owned designer clothing and accessories immediately shoppable, while tapping into the global demand for circular fashion. Curated and styled by fashion creative Wisdom Kaye and hosted by fashion writer Liana Satenstein in
"eBay has been a driving force in promoting more sustainable fashion," said Kirsty Keoghan, eBay's GM of Fashion. "With the launch of Pre-Loved Fashion Week, we're showing up on fashion's biggest stage and demonstrating that authentic designer fashion doesn't have to be out of reach."
eBay's Commitment to Circular Fashion
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"New York Fashion Week showcases the best of American fashion and beyond, and it is amazing how eBay brings together such a stellar selection of vintage, archival, and coveted items from these brands," said Steven Kolb, CEO of the CFDA. "eBay Pre-Loved Fashion Week and its Endless Runway live show connects the past, present and future – and delivers a powerful reminder that the future of fashion is circular."
"As we celebrate 40 years of London Fashion Week, we are excited to partner with eBay to showcase the incredible British brands and designers that have played such an important part of London Fashion Week over the past four decades," said Caroline Rush, CEO of the British Fashion Council. "The Endless Runway catwalk will bring new life to archival pieces while making fashion week accessible to a wider audience and empowering consumers to prioritize sustainable and circular fashion choices."
eBay Endless Runway:
Curated and styled by fashion creative Wisdom Kaye and co-hosted by fashion writer Liana Satenstein, the eBay Endless Runway presentation in
"Working with eBay to bring Endless Runway to life has been so creatively rewarding," said Wisdom Kaye, Fashion Creative represented by IMG Models and WME. "When I style my own outfits, the goal is always to break through conformity, to create something that's totally one-of-a-kind – and choosing pre-loved gives me limitless possibilities. Plus, it's the most sustainable way to actually own the designer items you love but feel unattainable."
Shoppers can tune in to watch the eBay Endless Runway on September 5, 2024, at 12 PM ET exclusively on eBay Live, eBay's live shopping platform accessible via the eBay app. The daily drops of additional pre-owned pieces will be released every day of NYFW at 6 PM ET beginning September 5 through 11 at ebay.com/pre-lovedfashionweek.
eBay Endless Runway: Celebrating 40 Years of London Fashion Week
Curated by eBay's Pre-Loved Style Director Amy Bannerman and co-hosted by model and presenter Leomie Anderson, the eBay Endless Runway presentation in
"eBay is the first brand to show up at fashion week with an entirely pre-owned offering on the main schedule, which feels like the perfect way to mark 40 years of London Fashion Week," said model and eBay Live host Leomie Anderson. "Being able to shop pre-loved and vintage items on eBay has been crucial to developing my style over the years, and eBay Pre-Loved Fashion Week and the Endless Runway shows how anything and everything you are searching for can be found on eBay."
Shoppers can tune in to watch the eBay Endless Runway on Thursday September 12, 2024, at 6.00pm BST exclusively on eBay Live, eBay's live shopping platform accessible via the eBay app. The daily drops of additional pre-owned pieces will be released every day of London Fashion Week beginning September 12 through 17 at ebay.co.uk.
For more information on 'Pre-Loved Fashion Week', follow @ebay on Instagram and Twitter.
About eBay
eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects people and builds communities to create economic opportunity for all. Our technology empowers millions of buyers and sellers in more than 190 markets around the world, providing everyone the opportunity to grow and thrive. Founded in 1995 in
About CFDA
The Council of Fashion Designers of America, Inc. (CFDA) is a not-for-profit trade association founded in 1962 with a membership of more than 420 of America's foremost womenswear, menswear, jewelry, and accessory designers. Pillars include Diversity, Equity, and Inclusion through the IMPACT initiative, as well as Sustainability in Fashion. The organization provides its Members with timely and relevant thought-leadership and business development support. Emerging designers and students are supported through professional development programming and numerous grant and scholarship opportunities. In addition to hosting the annual CFDA Fashion Awards, the organization owns the Fashion Calendar and is the organizer of the Official New York Fashion Week Schedule. The CFDA Foundation, Inc. is a separate, not-for-profit organized to mobilize the membership to raise funds for charitable causes and engage in civic initiatives.
About British Fashion Council
The British Fashion Council (BFC), formed in 1983, is a not-for-profit organisation focused on the relentless innovation, responsible growth and local and global amplification of the British fashion industry. Its mission is to champion British fashion on the world stage by pioneering world class programmes that unlock and elevate British creative talent. This is fuelled by an extraordinary diverse and inspiring community of advocates, icons, experts, and fans.
The BFC amplifies excellence in creativity and its role in the
The BFC Foundation (Registered Charity Number: 11852152) was created in 2019 for charitable purposes and grant giving; attracting, developing, and retaining talent through education and business mentoring. The BFC Foundation offers support to designers through four talent prizes: BFC/Vogue Designer Fashion Fund, BFC/GQ Designer Fashion Fund, BFC NEWGEN and the BFC Fashion Trust. With the support of the BFC Colleges Council, the BFC Foundation offers BA and MA scholarships to students, as well as links with industry through design competitions and Graduate Preview Day. The Fashion Awards is the primary fundraiser for the BFC Foundation.
For more information visit: britishfashioncouncil.co.uk / londonfashionweek.co.uk / instituteofpositivefashion.com
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