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Chili's® Takes Another Swing at Fast Food with the Debut of the All-New Big QP Burger to its 3 For Me® Menu

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Chili's has launched the new Big QP burger on its 3 For Me menu, featuring 85% more beef than a Quarter Pounder with Cheese. The burger comes with American cheese, mustard, ketchup, pickles, and diced onions, available nationwide for $10.99 including bottomless chips, salsa, and drinks.

To highlight the value proposition against rising fast food prices, Chili's is hosting a Fast Food Financing pop-up experience in New York City on April 16-17, 2025. Located at 37 Union Square West, the event will run from 11 a.m. to 5 p.m. EST, offering eligible guests gift cards and a chance to try the new burger in a speakeasy setting.

This addition joins the Big Smasher burger, which has twice the beef of a Big Mac, reinforcing Chili's position as a better value alternative to fast food drive-thrus.

Chili's ha lanciato il nuovo Big QP burger nel suo menu 3 For Me, con il 85% in più di carne rispetto a un Quarter Pounder con formaggio. Il burger è accompagnato da formaggio americano, senape, ketchup, cetriolini e cipolle tritate, disponibile in tutta la nazione a 10,99$, inclusi patatine, salsa e bevande a volontà.

Per evidenziare il valore dell'offerta in un periodo di aumento dei prezzi del fast food, Chili's organizza una pop-up experience chiamata Fast Food Financing a New York City il 16 e 17 aprile 2025. Situato al 37 Union Square West, l’evento si terrà dalle 11:00 alle 17:00 EST, offrendo ai partecipanti idonei gift card e la possibilità di provare il nuovo burger in un ambiente speakeasy.

Questa novità si aggiunge al Big Smasher burger, che contiene il doppio della carne rispetto a un Big Mac, rafforzando la posizione di Chili's come alternativa più conveniente rispetto ai fast food drive-thru.

Chili's ha lanzado la nueva Big QP burger en su menú 3 For Me, con un 85% más de carne que un Quarter Pounder con queso. La hamburguesa incluye queso americano, mostaza, kétchup, pepinillos y cebolla picada, disponible en todo el país por 10,99$, con papas fritas, salsa y bebidas ilimitadas.

Para destacar la propuesta de valor ante el aumento de precios en la comida rápida, Chili's organizará una experiencia pop-up llamada Fast Food Financing en Nueva York los días 16 y 17 de abril de 2025. Ubicada en 37 Union Square West, el evento se llevará a cabo de 11 a.m. a 5 p.m. EST, ofreciendo a los invitados elegibles tarjetas de regalo y la oportunidad de probar la nueva hamburguesa en un ambiente speakeasy.

Esta incorporación se suma a la hamburguesa Big Smasher, que tiene el doble de carne que una Big Mac, reforzando la posición de Chili's como una alternativa de mejor valor frente a los autoservicios de comida rápida.

칠리스(Chili's)3 For Me 메뉴에 새로운 빅 QP 버거(Big QP burger)를 출시했습니다. 이 버거는 쿼터 파운더 치즈보다 85% 더 많은 소고기를 사용했습니다. 버거에는 아메리칸 치즈, 머스타드, 케첩, 피클, 다진 양파가 포함되어 있으며, 전국적으로 10.99달러에 무제한 칩, 살사, 음료와 함께 제공됩니다.

치솟는 패스트푸드 가격에 대비한 가성비를 강조하기 위해, 칠리스는 2025년 4월 16일과 17일 뉴욕시에서 Fast Food Financing 팝업 이벤트를 개최합니다. 37 Union Square West에 위치하며, 오전 11시부터 오후 5시(동부 표준시)까지 진행되며, 참가 자격이 있는 손님들에게 기프트 카드와 스피크이지 분위기에서 신제품 버거를 시식할 기회를 제공합니다.

이번 신메뉴는 빅 맥보다 두 배 많은 소고기를 사용하는 빅 스매셔(Big Smasher) 버거에 이어 칠리스가 패스트푸드 드라이브 스루보다 더 나은 가성비를 제공한다는 입지를 강화합니다.

Chili's a lancé le nouveau Big QP burger dans son menu 3 For Me, contenant 85 % de viande en plus qu'un Quarter Pounder au fromage. Le burger est accompagné de fromage américain, moutarde, ketchup, cornichons et oignons hachés, disponible dans tout le pays à 10,99$, avec chips, salsa et boissons à volonté inclus.

Pour souligner la valeur face à la hausse des prix du fast-food, Chili's organise une expérience éphémère Fast Food Financing à New York les 16 et 17 avril 2025. Situé au 37 Union Square West, l'événement se déroulera de 11h à 17h EST, offrant aux invités éligibles des cartes cadeaux et la possibilité de goûter le nouveau burger dans une ambiance speakeasy.

Cette nouveauté s'ajoute au Big Smasher burger, qui contient deux fois plus de viande qu'un Big Mac, renforçant la position de Chili's comme une alternative plus avantageuse aux fast-foods drive-thru.

Chili's hat den neuen Big QP Burger in seiner 3 For Me Speisekarte eingeführt, der 85 % mehr Rindfleisch als ein Quarter Pounder mit Käse enthält. Der Burger wird mit amerikanischem Käse, Senf, Ketchup, Gurken und gewürfelten Zwiebeln serviert und ist landesweit für 10,99 $ erhältlich, inklusive unbegrenzter Chips, Salsa und Getränken.

Um den Wert angesichts steigender Fast-Food-Preise hervorzuheben, veranstaltet Chili's am 16. und 17. April 2025 in New York City ein Pop-up-Erlebnis namens Fast Food Financing. Die Veranstaltung findet in der 37 Union Square West von 11 bis 17 Uhr EST statt und bietet berechtigten Gästen Geschenkkarten sowie die Möglichkeit, den neuen Burger in einer Speakeasy-Atmosphäre zu probieren.

Diese Ergänzung gesellt sich zum Big Smasher Burger, der doppelt so viel Rindfleisch wie ein Big Mac enthält, und stärkt Chili's Position als preisgünstigere Alternative zu Fast-Food-Drive-Thrus.

Positive
  • New Big QP burger features 85% more beef than competitor's Quarter Pounder
  • Competitive $10.99 price point for complete meal with unlimited sides and drinks
  • Expansion of successful 3 For Me menu with new product offering
Negative
  • -time promotional event restricted to New York City location

Along with the burger launch, Chili's is also helping diners offset outrageous fast food prices with Fast Food Financing for those moments when a Chili's just isn't in reach 

DALLAS, April 15, 2025 /PRNewswire/ -- As consumer frustration grows faster than the cost of a drive-thru meal, Chili's Grill & Bar is once again coming to the rescue with the addition of the Big QP burger to its 3 For Me menu. While Chili's has the best value in the industry, the fan-favorite grill & bar also recognizes that guests can't always find themselves at Chili's. So, when there is truly no other choice but fast food, Chili's is helping diners offset the outrageous cost of fast food and calling out those pricey "value" meals yet again with Fast Food Financing, a limited-time in-person pop-up experience. 

On April 16 and 17, fans can stop by the pop-up experience at 37 Union Square West New York, NY 10003 from 11 a.m. to 5 p.m. EST. Located next to a popular fast food restaurant, Chili's Fast Food Financing was created with one mission in mind: to be the solution to the insanity of today's outrageous fast food prices. Guests will be welcomed into the immersive space where they will go through a process that simulates a financing store experience. Once "approved", eligible guests will receive a gift card (while supplies last) to help offset the insane cost of a fast food combo meal and then gain access to a Chili's speakeasy where they can try the all-new Big QP burger with fries, bottomless chips and salsa, and a bottomless drink to see firsthand how Chili's provides a better value than fast food.

"We believe Chili's 3 For Me menu, starting at just $10.99, has been the best value in the industry since we introduced it in 2022, and we just made it even better with the new Big QP burger, featuring a fast food flavor profile our guests will recognize," said George Felix, Chili's Chief Marketing Officer. "But for those times when you can't get to a Chili's and find yourself settling for the drive-thru, we opened Fast Food Financing to help customers in their time of need."

Chili's continues to make its 3 For Me menu even more value-packed with this latest introduction of the Big QP. The new burger features familiar fast food flavors with two slices of American cheese, mustard, ketchup, pickles, diced onions and 85% more beef than a Quarter Pounder® with Cheese*. Starting today, the Big QP is available at Chili's locations nationwide as part of the 3 For Me menu, featuring bottomless chips and salsa, an unlimited fountain drink and the Big QP with fries for just $10.99 – a dining experience that's less expensive than a comparable meal at McDonald's.

The Big QP joins Chili's 3 For Me menu alongside the Big Smasher, which was introduced last year and has twice the beef of a Big Mac® **. Chili's is proving once again that the best value doesn't come from a drive-thru.

Guests who are not in New York City to visit the pop-up experience in person can also get in on Fast Food Financing with social giveaways on X. Fans can follow Chili's for more information. To learn more about Fast Food Financing, visit fastfoodfinancing.com, and to find a Chili's near you, visit chilis.com.

About Chili's® Grill & Bar   
Hi, welcome to Chili's! We are a leader in the casual dining industry and the flagship brand of Dallas-based Brinker International, Inc. (NYSE: EAT). We are known for our Big Mouth Burgers®, Chicken Crispers®, full-on sizzling fajitas, and hand-shaken margaritas. We take our food seriously – but not ourselves – because dining out should feel like a celebration even if there is nothing to celebrate. Our passion is making everyone feel special, and every day, our ChiliHeads make it their job to spread #ChilisLove across almost 1,600 restaurants in 29 countries and 2 territories. And Chili's cares. We host local Give Back Events to support kids, education, and hunger and have raised more than $110 million benefiting St. Jude Children's Research Hospital through generous guest donations. Find more information about us at chilis.com, follow us on X or Instagram, like us on Facebook, or join us on TikTok.  

About Fast Food Financing and the Big QP Burger
Fast Food Financing is a promotional campaign (the "Campaign") by Brinker International Payroll Company, L.P. ("Brinker"). No actual loans or financial services are being provided through this Campaign. No purchase necessary; gift cards available to eligible participants while supplies last. Must be 18+ to participate. All gift card prizes are non-transferable, non-refundable, and cannot be exchanged for cash. Gift cards are subject to the terms and conditions printed on the applicable gift card prize. This promotion is in no way affiliated with any financial institutions or lending entities or any restaurant or brand other than Chili's Grill & Bar.  Brinker reserves the right to modify, suspend, or terminate the Campaign at any time without prior notice. Big QP stands for "Bigger than a Quarter Pound" – a size many fast food rivals use for their patties.

* Quarter Pounder® is a registered trademark of McDonald's Corporation. Comparison made based on the Big QP burger pre-cooked patty weight of 7.5oz vs. Quarter Pounder® pre-cooked patty weight of 4oz.
** Big Mac® is a registered trademark of McDonald's Corporation. The comparison is made based on the Big Mac's pre-cooked patty weight of 3.2 oz (collectively) vs. the Big Smasher pre-cooked patty weight of 7.5oz.

Chili’s is also helping diners offset the outrageous cost of fast food and calling out those pricey “value” meals yet again with Fast Food Financing, a limited-time in-person pop-up experience.

Chili’s is proving once again that the best value doesn’t come from a drive-thru.

(PRNewsfoto/Chili's Grill & Bar)

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/chilis-takes-another-swing-at-fast-food-with-the-debut-of-the-all-new-big-qp-burger-to-its-3-for-me-menu-302427179.html

SOURCE Chili's Grill & Bar

FAQ

How much does the new Chili's Big QP burger meal cost on the 3 For Me menu (EAT)?

The Big QP burger meal costs $10.99, including bottomless chips and salsa, unlimited fountain drinks, and fries.

How much more beef does Chili's Big QP burger have compared to McDonald's Quarter Pounder?

Chili's Big QP burger contains 85% more beef than a Quarter Pounder with Cheese.

When and where is Chili's Fast Food Financing pop-up event taking place?

The event runs April 16-17, 2025, from 11 a.m. to 5 p.m. EST at 37 Union Square West, New York City.

What is included in Chili's Big QP burger 3 For Me meal deal?

The meal includes the Big QP burger with fries, bottomless chips and salsa, and unlimited fountain drinks.
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