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Chili's® Announces the Grand Opening of Chili's Scranton Branch

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Chili's has announced the opening of its new Scranton Branch location on April 7, 2025, marking a significant cultural moment by establishing its first restaurant in the Pennsylvania city. The new permanent location will feature special throwback elements including vintage artwork, iconic tile tables, and a giant chalk art mural created by the original Chili's artist from the early 2000s.

The restaurant will exclusively bring back the legendary Awesome Blossom® menu item, a deep-fried onion appetizer with Buffalo Ranch dipping sauce that was discontinued in 2008. To celebrate the opening, Chili's has partnered with several celebrities including Melora Hardin, Andy Buckley, Amy Pietz, Brian Baumgartner, and Kate Flannery for promotional campaigns.

The launch includes a nationwide promotion of the Scranton Marg for $5 on opening day, along with exclusive merchandise available through social media giveaways and their website.

Chili's ha annunciato l'apertura della sua nuova sede Scranton Branch il 7 aprile 2025, segnando un momento culturale significativo con l'apertura del suo primo ristorante nella città della Pennsylvania. La nuova sede permanente presenterà elementi speciali in stile retro, tra cui opere d'arte vintage, tavoli in piastrelle iconiche e un enorme murale in gesso creato dall'artista originale di Chili's degli inizi del 2000.

Il ristorante riporterà esclusivamente il leggendario piatto del menù Awesome Blossom®, un antipasto di cipolla fritta con salsa Buffalo Ranch, che era stato ritirato nel 2008. Per celebrare l'apertura, Chili's ha collaborato con diverse celebrità, tra cui Melora Hardin, Andy Buckley, Amy Pietz, Brian Baumgartner e Kate Flannery per campagne promozionali.

Il lancio include una promozione nazionale del Scranton Marg a 5 dollari il giorno dell'apertura, insieme a merchandise esclusivo disponibile tramite giveaway sui social media e sul loro sito web.

Chili's ha anunciado la apertura de su nueva ubicación Scranton Branch el 7 de abril de 2025, marcando un momento cultural significativo al establecer su primer restaurante en la ciudad de Pennsylvania. La nueva ubicación permanente contará con elementos retro especiales, incluyendo obras de arte vintage, mesas de azulejos icónicos y un enorme mural de tiza creado por el artista original de Chili's de principios de 2000.

El restaurante traerá de vuelta exclusivamente el legendario platillo del menú Awesome Blossom®, un aperitivo de cebolla frita con salsa Buffalo Ranch que fue descontinuado en 2008. Para celebrar la apertura, Chili's se ha asociado con varias celebridades, incluyendo a Melora Hardin, Andy Buckley, Amy Pietz, Brian Baumgartner y Kate Flannery para campañas promocionales.

El lanzamiento incluye una promoción nacional del Scranton Marg a 5 dólares el día de la apertura, junto con mercancía exclusiva disponible a través de sorteos en redes sociales y en su sitio web.

Chili's는 2025년 4월 7일에 새로운 Scranton Branch 지점의 개장을 발표하며, 펜실베이니아 주에 첫 번째 레스토랑을 열어 중대한 문화적 순간을 기념합니다. 새로운 영구 지점은 빈티지 예술 작품, 상징적인 타일 테이블, 2000년대 초 Chili's의 원작자가 만든 거대한 분필 아트 벽화 등 특별한 복고풍 요소를 특징으로 합니다.

레스토랑은 2008년에 단종된 전설적인 메뉴 항목인 Awesome Blossom®를 독점적으로 다시 선보일 예정입니다. 개장을 기념하기 위해 Chili's는 Melora Hardin, Andy Buckley, Amy Pietz, Brian Baumgartner, Kate Flannery 등 여러 유명인과 협력하여 홍보 캠페인을 진행합니다.

런칭에는 개장일에 Scranton Marg를 5달러에 제공하는 전국적인 프로모션과 함께 소셜 미디어 경품 행사 및 웹사이트를 통해 제공되는 독점 상품이 포함됩니다.

Chili's a annoncé l'ouverture de sa nouvelle succursale Scranton Branch le 7 avril 2025, marquant un moment culturel significatif en établissant son premier restaurant dans la ville de Pennsylvanie. Le nouvel emplacement permanent comportera des éléments rétro spéciaux, y compris des œuvres d'art vintage, des tables en carrelage emblématiques et une immense fresque en craie créée par l'artiste original de Chili's des années 2000.

Le restaurant ramènera exclusivement l'élément légendaire du menu Awesome Blossom®, une entrée d'oignon frit avec une sauce Buffalo Ranch qui a été arrêtée en 2008. Pour célébrer l'ouverture, Chili's s'est associé à plusieurs célébrités, dont Melora Hardin, Andy Buckley, Amy Pietz, Brian Baumgartner et Kate Flannery pour des campagnes promotionnelles.

Le lancement comprend une promotion nationale du Scranton Marg à 5 dollars le jour de l'ouverture, ainsi que des produits exclusifs disponibles par le biais de concours sur les réseaux sociaux et de leur site web.

Chili's hat die Eröffnung seiner neuen Scranton Branch Filiale am 7. April 2025 angekündigt, was einen bedeutenden kulturellen Moment darstellt, da es das erste Restaurant in der Stadt Pennsylvania eröffnet. Der neue permanente Standort wird spezielle Retro-Elemente beinhalten, darunter Vintage-Kunstwerke, ikonische Fliesentische und ein riesiges Kreidekunst-Mural, das von dem ursprünglichen Chili's-Künstler aus den frühen 2000er Jahren geschaffen wurde.

Das Restaurant wird exklusiv das legendäre Menüelement Awesome Blossom® zurückbringen, einen frittieren Zwiebel-Aperitif mit Buffalo Ranch-Dip, der 2008 eingestellt wurde. Zur Feier der Eröffnung hat Chili's mit mehreren Prominenten zusammengearbeitet, darunter Melora Hardin, Andy Buckley, Amy Pietz, Brian Baumgartner und Kate Flannery für Werbekampagnen.

Der Launch beinhaltet eine landesweite Promotion des Scranton Marg für 5 Dollar am Eröffnungstag sowie exklusive Merchandise-Artikel, die über Social-Media-Gewinnspiele und ihre Website erhältlich sind.

Positive
  • Opening new location in Scranton expanding market presence
  • Exclusive menu item (Awesome Blossom) could drive customer traffic
  • Strategic marketing campaign featuring celebrity endorsements
  • National promotion potential to boost overall brand visibility
Negative
  • availability of Awesome Blossom menu item to single location may restrict revenue potential
  • $5 promotional margarita pricing could impact margins on opening day

The grill & bar's newest location is destined to become a Lackawanna County hotspot featuring throwbacks to iconic 2000s TV moments and the return of the legendary menu item, the Awesome Blossom®

DALLAS, March 26, 2025 /PRNewswire/ -- Nearly 20 years after cementing a spot in pop culture history thanks to a beloved group of employees at a fictitious Pennsylvania paper company, Chili's® Grill & Bar is opening its doors to the Chili's "Scranton Branch" on April 7. The brand-new, permanent restaurant will pay homage to some of Chili's most notable on-screen moments, with throwback nods and decor, in addition to being the only Chili's location to include the fan-favorite Awesome Blossom® on menus.

"For decades, Chili's has inserted itself in culture – introducing the now-famous Baby Back Ribs jingle, and most recently unleashing Triple Dipper cheese pulls on TikTok," said George Felix, Chili's Chief Marketing Officer. "But we've also seen the brand come to life on screen through the years, and that includes being tied to Scranton despite never having a location there. That changes this year with our newest restaurant. A moment this big was way more than a pop-up could pay off, so we created Chili's Scranton Branch to feel like a familiar home to fans complete with the perfect throwback menu item in the Awesome Blossom, and we can't wait for them to join us."

Scranton super fans will see this isn't a normal Chili's restaurant the moment they walk in the door and spot a giant Chili's Scranton Branch chalk art mural created by the original Chili's artist from the early 2000s. Other throwback elements include vintage artwork, Chili's iconic tile tables, and a perfectly recreated business lunch booth photo opp to snap the perfect 2005 frame.

To kick off the celebration, Chili's invited a few famous "locals" to introduce Chili's Scranton Branch to the world in multiple ads that will run online and on social media. One, in the style of a classic local TV commercial, features Melora Hardin, Andy Buckley and Amy Pietz and offers a glimpse at the location's unique décor, culminating with Hardin being serenaded to Chili's unmistakable Baby Back Ribs jingle in the Awesome Blossom-laden booth that happens to be a perfect time capsule of 2005.

Now available exclusively at Chili's Scranton Branch, the beloved Awesome Blossom is a deep-fried onion cut into a blossom shape with easy to pull petals and Chili's Buffalo Ranch dipping sauce. Removed from menus in 2008, it's now back and what better representative could there be than Scranton's poker champion and local band drummer, Brian Baumgartner. Baumgartner spotlights the impeccably named appetizer that fans can buy to their heart's content as long as they're at Chili's Scranton Branch, of course.

"Seeing Chili's Scranton Branch was like stepping into a time machine, especially if that time machine could also spit out the greatest appetizer of all time, the Awesome Blossom," Baumgartner said. "Scranton is a city I'm very protective of, and working with Chili's to open this location was a natural fit. The Chili's team pulled out all the stops in creating this restaurant, and I'll be stopping in for an Awesome Blossom every time I come visit."

Joining Baumgartner in the Electric City was a known casual Friday and Solitaire enthusiast, Kate Flannery, who took on the role of promoting the Scranton Marg, the $5 party in a glass that will be offered nationwide one day only on April 7 to celebrate the grand opening of Chili's Scranton Branch. Flannery goes on camera in a quest to make sure she's never without a Scranton Marg.

"I'm the daughter of a bar owner and I've had enough margaritas through the years that I'm getting picky about them, and the Scranton Marg is a really good one," Flannery said. "For fans who come to Scranton, Chili's Scranton Branch has everything you need in one place, and for those who can't make it on opening day, find the $5 Scranton Marg wherever your closest Chili's is."

The Scranton Marg won't be the only way fans can join the fun. Chili's Scranton Branch merch goes live starting April 7 with a pair of t-shirts to celebrate the opening. One will be available through a social media giveaway and both will be available to all at welcometochilis.com.

To learn more about Chili's Scranton Branch, please visit chilis.com/scrantonbranch.

About Chili's® Grill & Bar  
Hi, welcome to Chili's! We are a leader in the casual dining industry and the flagship brand of Dallas-based Brinker International, Inc. (NYSE: EAT). We are known for our Big Mouth Burgers®, Chicken Crispers®, full-on sizzling fajitas, and hand-shaken margaritas. We take our food seriously – but not ourselves – because dining out should feel like a celebration even if there is nothing to celebrate. Our passion is making everyone feel special, and every day, our ChiliHeads make it their job to spread #ChilisLove across almost 1,600 restaurants in 29 countries and 2 territories. And Chili's cares. We host local Give Back Events to support kids, education, and hunger and have raised more than $110 million benefiting St. Jude Children's Research Hospital through generous guest donations. Find more information about us at chilis.com, follow us on X or Instagram, like us on Facebook, or join us on TikTok.

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SOURCE Chili's Grill & Bar

FAQ

When is the new Chili's Scranton Branch opening and what makes it special?

The Chili's Scranton Branch opens on April 7, 2025, featuring exclusive access to the Awesome Blossom® menu item, vintage decor, and special throwback elements from the 2000s.

Will the Awesome Blossom be available at all Chili's locations?

No, the Awesome Blossom will be exclusively available at the new Scranton Branch location.

What special promotions are offered for the Scranton Branch opening?

Chili's is offering a $5 Scranton Marg nationwide on April 7, 2025, and exclusive merchandise through social media giveaways and welcometochilis.com.

Which celebrities are involved in promoting the new Scranton Branch?

Melora Hardin, Andy Buckley, Amy Pietz, Brian Baumgartner, and Kate Flannery are participating in promotional campaigns for the opening.
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