Chili's® Takes Aim at Fast Food by Introducing the Big Smasher Burger as Part of Its 3 For Me Menu
Chili's Grill & Bar introduces the Big Smasher Burger and Crispy Chicken sandwich as part of its 3 For Me menu to compete with rising fast food prices. The Big Smasher Burger boasts twice the beef of a Big Mac and flavors familiar to fast food lovers, all for just $10.99. The menu, including bottomless chips and salsa, offers added value since 2022. Chili's also launches a marketing campaign challenging fans to share why Chili's is better than fast food.
Chili's introduces the Big Smasher Burger and Crispy Chicken sandwich, offering better value than fast food combos.
Chili's 3 For Me menu remains at a starting price of $10.99 since 2022, providing industry-leading value with added menu items.
Chili's new marketing campaign engages fans to share why Chili's offers a superior dining experience compared to fast food.
The marketing strategy to challenge fast food may not significantly impact the overall market share or sales of Chili's.
The success of the new menu items heavily relies on consumer perception and preference for Chili's offerings over fast food competitors.
Making one of the best deals in dining even better, the grill & bar's 3 For Me menu gets an update with a new burger and new chicken sandwich that tackle fast food head-on
Chili's Big Smasher, the brand's first burger innovation in three years, has twice the beef of a Big Mac®* and flavors fast food lovers will recognize. Made with diced red onions, lettuce, pickles, Thousand Island dressing, American cheese, and, of course, a Chili's staple, a nearly half-pound, hand-smashed burger patty, the Big Smasher is a standout offering burger lovers deserve.
Chili's 3 For Me menu has provided industry-leading value since its introduction. Guests can enjoy a bottomless non-alcoholic beverage, bottomless chips and salsa, plus the Big Smasher with fries for just
"We know diners are experiencing sticker shock from the rising cost of fast food, with little change to the actual quantity or quality of fast food combo meals," said George Felix, Chili's Chief Marketing Officer. "We believe that Chili's 3 For Me offers better value than you'll find in any drive-thru and, with the all-new Big Smasher burger, we just made the 3 for Me even better. We believe our guests can enjoy better quality, better pricing and a better experience every time."
In addition to new menu items, Chili's is releasing three new TV and digital advertisements showing the ways in which Chili's 3 For Me offers better value than fast food.
Chili's is also challenging fans on X to share why Chili's is better than fast food. People who share their review by quote retweeting and using #Chilis3ForMeRescue could win a gift card to cover a
Chili's new Big Smasher burger and Crispy Chicken sandwich are available as part of Chili's 3 For Me menu in participating restaurants nationwide beginning April 29. For more information and to find a Chili's location near you, visit chilis.com.
*Big Mac® is a registered trademark of McDonald's Corporation. The comparison is made based on the Big Mac's pre-cooked patty weight of 3.2 oz (collectively).
**Giveaway Terms and Conditions: NO PURCHASE NECESSARY. Open to legal residents of
About Chili's® Grill & Bar
Hi, welcome to Chili's! We are a leader in the casual dining industry and the flagship brand of
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SOURCE Chili's Grill & Bar
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