Chili's® and Lifetime® Create a New Holiday Classic with the Television Event "I'll be Home for National Margarita Day" Starring Maria Menounos and Taye Diggs
Chili's partners with Lifetime to create 'I'll be Home for National Margarita Day,' a 15-minute television event starring Maria Menounos and Taye Diggs, premiering February 19, 2025, at 10pm ET. The story follows former love interests reuniting at Chili's while trying to save their town's National Margarita Day traditions from a developer's plans.
As the leading seller of margaritas among U.S. restaurant brands, with over 25 million margaritas sold in 2024, Chili's is celebrating National Margarita Day (February 22) with special promotions, including a $5 Tequila Trifecta at participating locations and a $6 StrawEddy Margarita available throughout February. The company is also launching themed merchandise, including t-shirts and sweaters available on their website.
Chili's collabora con Lifetime per creare 'Sarò a casa per il National Margarita Day', un evento televisivo di 15 minuti con protagonisti Maria Menounos e Taye Diggs, in onda il 19 febbraio 2025, alle 22:00 ET. La storia segue ex amanti che si riuniscono da Chili's mentre cercano di salvare le tradizioni del National Margarita Day della loro città dai piani di un sviluppatore.
Essendo il principale venditore di margaritas tra i marchi di ristorazione negli Stati Uniti, con oltre 25 milioni di margaritas venduti nel 2024, Chili's celebra il National Margarita Day (22 febbraio) con promozioni speciali, tra cui un $5 Tequila Trifecta nei locali partecipanti e un $6 StrawEddy Margarita disponibile per tutto il mese di febbraio. L'azienda lancerà anche merchandising a tema, tra cui t-shirt e maglioni disponibili sul loro sito web.
Chili's se asocia con Lifetime para crear 'Estaré en casa para el National Margarita Day', un evento televisivo de 15 minutos protagonizado por Maria Menounos y Taye Diggs, que se estrenará el 19 de febrero de 2025, a las 10 p.m. ET. La historia sigue a antiguos intereses amorosos que se reencuentran en Chili's mientras intentan salvar las tradiciones del National Margarita Day de su pueblo de los planes de un desarrollador.
Como el principal vendedor de margaritas entre las marcas de restaurantes de EE. UU., con más de 25 millones de margaritas vendidas en 2024, Chili's celebra el National Margarita Day (22 de febrero) con promociones especiales, que incluyen un $5 Tequila Trifecta en los locales participantes y un $6 StrawEddy Margarita disponible durante todo febrero. La compañía también lanzará mercadería temática, incluyendo camisetas y suéteres disponibles en su sitio web.
칠리스(Chili's)는 라이프타임(Lifetime)와 협력하여 '내가 집에 있을게요, 내셔널 마가리타 데이'라는 15분짜리 TV 이벤트를 제작합니다. 이 이벤트는 마리아 메노우노스(Maria Menounos)와 타예 딕스(Taye Diggs)가 출연하며, 2025년 2월 19일 오후 10시 ET에 방영됩니다. 이야기는 옛 연인들이 칠리스에서 재회하며 마을의 내셔널 마가리타 데이 전통을 개발자의 계획으로부터 지키기 위해 애쓰는 내용을 담고 있습니다.
미국 레스토랑 브랜드 중 마가리타 판매 1위인 칠리스는 2024년에 2500만 잔 이상의 마가리타를 판매하며 2월 22일 내셔널 마가리타 데이를 기념합니다. 특별 프로모션으로는 참여 매장에서 제공되는 $5 테킬라 트리펙타(Tequila Trifecta)와 2월 내내 제공되는 $6 스트로우에디 마가리타(StrawEddy Margarita)가 있습니다. 또한, 회사는 웹사이트에서 구매할 수 있는 티셔츠와 스웨터를 포함한 테마 상품도 출시할 예정입니다.
Chili's s'associe avec Lifetime pour créer 'Je serai chez moi pour le National Margarita Day', un événement télévisé de 15 minutes avec Maria Menounos et Taye Diggs, qui sera diffusé le 19 février 2025 à 22h ET. L'histoire suit d'anciens intérêts amoureux qui se retrouvent chez Chili's tout en essayant de sauver les traditions du National Margarita Day de leur ville face aux projets d'un promoteur.
En tant que principal vendeur de margaritas parmi les marques de restaurants aux États-Unis, avec plus de 25 millions de margaritas vendues en 2024, Chili's célèbre le National Margarita Day (22 février) avec des promotions spéciales, y compris un $5 Tequila Trifecta dans les établissements participants et un $6 StrawEddy Margarita disponible tout au long du mois de février. L'entreprise lancera également des produits dérivés à thème, y compris des t-shirts et des pulls disponibles sur leur site web.
Chili's arbeitet mit Lifetime zusammen, um 'Ich werde zum National Margarita Day zu Hause sein' zu kreieren, eine 15-minütige Fernsehveranstaltung mit Maria Menounos und Taye Diggs, die am 19. Februar 2025 um 22 Uhr ET Premiere hat. Die Geschichte folgt ehemaligen Liebesinteressen, die sich bei Chili's wieder treffen, während sie versuchen, die Traditionen des National Margarita Day ihrer Stadt vor den Plänen eines Entwicklers zu retten.
Als führender Verkäufer von Margaritas unter den Restaurantmarken in den USA, mit über 25 Millionen verkauften Margaritas im Jahr 2024, feiert Chili's den National Margarita Day (22. Februar) mit speziellen Aktionen, darunter ein $5 Tequila Trifecta in teilnehmenden Standorten und ein $6 StrawEddy Margarita, das den gesamten Februar über erhältlich ist. Das Unternehmen wird auch thematische Merchandise-Artikel, einschließlich T-Shirts und Sweatshirts, die auf ihrer Website erhältlich sind, einführen.
- Demonstrated market leadership with over 25 million margaritas sold in 2024
- Strategic marketing partnership with Lifetime expanding brand visibility
- New revenue stream through branded merchandise sales
- None.
Guests will also be able to celebrate National Margarita Day on Feb. 22 at participating Chili's locations nationwide with a
"As the margarita experts, National Margarita Day is the most important holiday of the year at Chili's, but we were all surprised that no feel-good stories have been made around this incredible holiday," said George Felix, Chili's Chief Marketing Officer. "Lifetime is known for its beloved, iconic holiday programs, so there is no better partner to finally give National Margarita Day the attention it deserves. What better way to celebrate than with the holiday's biggest television event and Chili's signature margaritas."
Premiering on Lifetime on Wednesday, Feb. 19 at 10pm ET, margaritas aren't the only thing being shaken up in Ferguson Falls, a small town where National Margarita Day is the biggest event of the year, with Chili's at the heart of the festivities. The 15-minute original television event tells the story of Liz (Maria Menounos) and Sam (Taye Diggs), former love interests who are reunited at the local Chili's when Liz returns to her hometown, desperate to escape the big city's overpriced margaritas. Everything seems perfect until a big-city developer's plans to build condos threatens to ruin the town's National Margarita Day traditions. Liz and Sam must work together to stop the developer and save National Margarita Day, rekindling their relationship in the process. Additional cast include Judy Kain, Craig Kolkebeck and Keven Undergaro.
"A few of my friends call me 'Margamarita,' and my husband and I are known frequenters of our hometown Chili's, so this was the role of a lifetime bringing the fandom of Chili's iconic margaritas to the silver screen," said Menounos, who also serves as executive producer on the project.
"I had an absolute blast working on I'll be Home for National Margarita Day with Chili's and Lifetime. They really brought the spirit of the holiday – a celebration spent with your favorite margarita and favorite people – to life," said Diggs.
Following its premiere on Feb. 19 on Lifetime, the full 15-minute I'll be Home for National Margarita Day event will air again on Lifetime in celebration of the holiday (Feb. 22) at 2pm ET and will be available for streaming on mylifetime.com, the Lifetime app, YouTube, social and VOD platforms starting Feb. 20 for a limited time.
"Bringing together the best of what both Lifetime and Chili's bring to their customers was a fun challenge, which both teams embraced fully," said David DeSocio, EVP, Ad Sales Marketing and Partnerships at A+E. "Lifetime is a leader in creating stories that celebrate and amplify the holiday spirit, and Chili's is the expert on what brings people together over the perfect margarita. Working together, we have created an unexpected, heartwarming multiplatform tribute to an underappreciated holiday...National Margarita Day!"
Chili's is also giving fans everywhere the chance to join the National Margarita Day celebration with in-restaurant drink specials and exclusive merch, including the below, alongside always-available favorites, such as the Casamigos Margarita:
$5 $5 $6 - Margarita Merch: Dress like Taye Diggs with a "Marg Sweet Marg" T-shirt (
$30 $65 $45
To learn more, check out the trailer here, shop the merch at welcometochilis.com or visit chilis.com.
About Chili's® Grill & Bar
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About A+E Networks
A+E Networks® is a global content company comprised of some of the most popular and culturally relevant brands in media, including A&E®, Lifetime®, The HISTORY® Channel, LMN®, FYI®, and VICE TV®. A+E Networks' portfolio extends across platforms and genres with a scripted production division, A+E Studios™; unscripted productions, A+E Factual Studio™; and independent film unit, A&E IndieFilms®. A+E Networks Digital™ includes watch apps, games, FAST channels, AVOD, and SVOD products Crime 360; Lifetime Movie Club® and HISTORY Vault®; and podcasts such as History This Week™; and A+E Networks Global Content Sales division which includes branded channels around the world; a robust content licensing business; and international scripted/unscripted co-productions. A+E Networks' content reaches more than 414 million households in 200 territories in 40 languages. A+E Networks is a joint venture of Disney-ABC Television Group and Hearst. Follow us on Twitter at twitter.com/aenetworks and Facebook at facebook.com/AENetworks.
About Lifetime
Celebrating over 40 years of entertaining audiences, Lifetime is a premier entertainment destination for women dedicated to offering the highest quality original programming spanning award-winning movies, high-quality limited series and breakout non-fiction series and documentaries. Lifetime has an impressive legacy in public affairs, bringing attention to social issues that women care about with initiatives such as the long-running Stop Breast Cancer for Life, Stop Violence Against Women, and Broader Focus, a major global initiative dedicated to supporting and hiring female directors, writers and producers, including women of color, to make its content. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.
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SOURCE Chili's Grill & Bar
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