Chili's® celebrates its iconic Presidente Margarita with 'Ride the 'Dente'™ campaign via renewed partnership with Spire Motorsports
Chili's Grill & Bar announces its new 'Ride the 'Dente'™ campaign for the 2025 NASCAR season, extending its partnership with Spire Motorsports. The campaign celebrates Chili's rebranded Presidente Margarita®, a signature drink since 1994, featuring reposado tequila, brandy, and orange liqueur.
The partnership includes a full-length country music video featuring the Spire Motorsports No. 7 Chili's Ride the 'Dente Chevy, which will be showcased on FOX during Daytona races. Justin Haley and crew chief Rodney Childers will make their points racing debut in the specially designed vehicle during Daytona Speedweeks, culminating in the 67th Daytona 500.
The campaign includes special events like a meet-and-greet at Chili's Ormond Beach, the Chili's 'Ride the 'Dente' 200 ARCA Menards Series event, and National Margarita Day celebrations on February 22.
Chili's Grill & Bar annuncia la sua nuova campagna 'Ride the 'Dente'™ per la stagione NASCAR 2025, estendendo la sua partnership con Spire Motorsports. La campagna celebra il Presidente Margarita®, un drink iconico dal 1994, realizzato con tequila reposado, brandy e liquore all'arancia.
La partnership include un video musicale country a lunghezza intera con il No. 7 Chili's Ride the 'Dente Chevy di Spire Motorsports, che sarà mostrato su FOX durante le corse di Daytona. Justin Haley e il capo squadra Rodney Childers faranno il loro debutto in corsa nel veicolo appositamente progettato durante il Daytona Speedweeks, culminando nella 67ª Daytona 500.
La campagna prevede eventi speciali come un incontro e saluto presso Chili's Ormond Beach, l'evento Chili's 'Ride the 'Dente' 200 della ARCA Menards Series e le celebrazioni della Giornata Nazionale della Margarita il 22 febbraio.
Chili's Grill & Bar anuncia su nueva campaña 'Ride the 'Dente'™ para la temporada NASCAR 2025, ampliando su asociación con Spire Motorsports. La campaña celebra el Presidente Margarita®, una bebida emblemática desde 1994, que incluye tequila reposado, brandy y licor de naranja.
La asociación incluye un video musical de country a larga duración con el Chevy No. 7 Chili's Ride the 'Dente de Spire Motorsports, que se presentará en FOX durante las carreras de Daytona. Justin Haley y el jefe de equipo Rodney Childers harán su debut en carreras en el vehículo especialmente diseñado durante el Daytona Speedweeks, culminando en la 67ª Daytona 500.
La campaña incluye eventos especiales como un encuentro en Chili's Ormond Beach, el evento Chili's 'Ride the 'Dente' 200 de la Serie ARCA Menards y las celebraciones del Día Nacional de la Margarita el 22 de febrero.
Chili's Grill & Bar는 2025 NASCAR 시즌을 위한 새로운 캠페인 'Ride the 'Dente'™을 발표하며 Spire Motorsports와의 파트너십을 연장합니다. 이 캠페인은 1994년부터 서명 음료로 자리 잡은 Presidente Margarita®를 기념하며, 레포사도 테킬라, 브랜디, 오렌지 리큐어가 포함됩니다.
파트너십에는 Daytona 경주 중 FOX에서 방영될 Spire Motorsports의 No. 7 Chili's Ride the 'Dente Chevy를 특징으로 하는 풀길이의 컨트리 음악 비디오가 포함됩니다. Justin Haley와 팀장 Rodney Childers는 Daytona Speedweeks 동안 특별히 설계된 차량에서 경주 데뷔를 하며, 이는 67번째 Daytona 500으로 절정에 달합니다.
캠페인에는 Chili's Ormond Beach에서의 만남의 기회, Chili's 'Ride the 'Dente' 200 ARCA Menards Series 이벤트, 그리고 2월 22일의 국가 마가리타 데이 축하 행사가 포함됩니다.
Chili's Grill & Bar annonce sa nouvelle campagne 'Ride the 'Dente'™ pour la saison NASCAR 2025, prolongeant son partenariat avec Spire Motorsports. La campagne célèbre le Presidente Margarita®, une boisson emblématique depuis 1994, qui comprend du tequila reposado, du brandy et de la liqueur d'orange.
Le partenariat comprend un clip vidéo de musique country de longue durée mettant en vedette le Chevy No. 7 Chili's Ride the 'Dente de Spire Motorsports, qui sera diffusé sur FOX pendant les courses de Daytona. Justin Haley et le chef d’équipe Rodney Childers feront leurs débuts en course dans le véhicule spécialement conçu lors des Daytona Speedweeks, culminant avec la 67e Daytona 500.
La campagne comprend des événements spéciaux comme une séance de rencontre chez Chili's Ormond Beach, l'événement Chili's 'Ride the 'Dente' 200 de la série ARCA Menards, et les célébrations de la Journée Nationale de la Margarita le 22 février.
Chili's Grill & Bar kündigt seine neue Kampagne 'Ride the 'Dente'™ für die NASCAR-Saison 2025 an und verlängert die Partnerschaft mit Spire Motorsports. Die Kampagne feiert die neu gestaltete Presidente Margarita®, ein Kultgetränk seit 1994, bestehend aus Reposado-Tequila, Brandy und Orangenlikör.
Die Partnerschaft beinhaltet ein vollständiges Country-Musikvideo mit dem No. 7 Chili's Ride the 'Dente Chevy von Spire Motorsports, das während der Daytona-Rennen auf FOX gezeigt wird. Justin Haley und Crew Chief Rodney Childers werden ihr Debüt im Renen mit dem speziell gestalteten Fahrzeug während des Daytona Speedweeks feiern, welches in der 67. Daytona 500 seinen Höhepunkt findet.
Die Kampagne umfasst besondere Veranstaltungen wie ein Meet-and-Greet bei Chili's Ormond Beach, das Chili's 'Ride the 'Dente' 200 ARCA Menards Series -Event und die Feierlichkeiten zum National Margarita Day am 22. Februar.
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The restaurant brand is putting a spotlight on its world-famous margarita with full-length music video, paint scheme and head turning firesuit
The Presidente, or 'Dente', has been a menu staple since 1994, featuring reposado tequila, brandy, orange liqueur and a head-turning presentation. Chili's team members walk through the restaurant, shaking the margarita loudly by hand, before pouring it into a handblown, blue-rimmed glass reserved only for the Presidente. It's served alongside a blue shaker, that now features a refreshed logo, giving guests the opportunity to pour seemingly endless margaritas.
But the 'Dente isn't just a deliciously flashy margarita; it's the answer to any occasion. Night out with friends? Ride the 'Dente. Hard day at the office? Ride the 'Dente. Chili's returning to Daytona? Ride the 'Dente. This philosophy, along with the iconic blue shaker and all the non-stop fun it stands for, comes to life in Chili's new 'Ride the 'Dente' country song and music video.
Ride the 'Dente Country Song and Music Video
The full-length country song and music video – featuring the Spire Motorsports No. 7 Chili's Ride the 'Dente Chevy – spotlights a charismatic race-car-driver-turned country star, taking viewers on a wild ride from the racetrack to a larger-than-life celebration at Chili's. Fans can watch the video on Chili's YouTube channel, social media, and during race broadcasts throughout the NASCAR season.
"Our partnership with Spire Motorsports started as a way to bring Chili's to the track and connect with NASCAR fans over what we do best – serving up our famous Presidente Margaritas," said George Felix, Chili's Chief Marketing Officer. "This year, we're cranking it up a notch. We wanted to take our relationship with NASCAR fans to the next level, and what better way than breaking into country music to tell the story of the 'Dente? 'Ride the 'Dente' will be the newest Chili's earworm – and hopefully the new shorthand for grabbing a marg at Chili's. And this is just the beginning of what we have planned this season."
Spire Motorsport Partnership Renewal
Chili's multi-race partner extension with Spire Motorsports kicks off with Daytona-winning racer Justin Haley and championship-winning crew chief Rodney Childers making their points racing debut together in the No. 7 Chili's Ride the 'Dente Chevrolet ZL1 throughout Daytona Speedweeks. It culminates with the 67th annual Daytona 500 Sunday at 2:30 p.m. ET on FOX.
"We are beyond grateful to have Chili's on this journey with us again in 2025," said Spire Motorsports co-owner Jeff Dickerson. "We expect big things from Justin, Rodney and that whole No. 7 group this year, but we learn something every day from everyone at Chili's and love how they push the envelope with their activations and promotions. The car looks great, the firesuits stand out and every time we've sat down at the table with Chili's, they always come up with something new and creative. It's inspiring and it's obviously working when you see the growth that they've experienced. There is so much that our organization can learn from Chili's, and I ask our team to match that energy every day."
On the track, Chili's Ride the 'Dente Chevy's design ties western flourishes with a custom Ride the 'Dente logo on the hood. Justin Haley will sport a showstopping firesuit featuring a personalized
"I'm pumped to have Chili's back on board the No. 7, especially in the Daytona 500," said Haley. "It's one of my favorite tracks and the Daytona 500 is a race I've been looking forward to since my return to Spire. We had a lot of fun last year and I'm excited to see what we get into this year. There's no better way for fans to gear up for the Great American Race than to pour a couple of 'Dentes and settle in for 500 miles of chaos at Daytona. We'll do our best to put the No. 7 Chevy up front and Ride the 'Dente all the way to Victory Lane."
Race fans in the Daytona area have a chance to meet Haley and fellow Spire Motorsports driver Carson Hocevar and see the No. 7 Ride the 'Dente Chevy at Chili's Ormond Beach this Friday, Feb. 14 at noon. The drivers will be signing autographs, taking part in a Q&A session with Barstool Sports' Rubbin' is Racing podcast hosts Spider and Large, and shaking Presidente Margaritas of their own.
Chili's will also hit the track on Saturday, Feb. 15 for the Chili's 'Ride the 'Dente' 200 at Daytona International Speedway, the season-opening event for the ARCA Menards Series. Marking Chili's first as an official entitlement partner, the green flag drops at noon ET.
For Chili's guests who aren't in Daytona, the opportunity to Ride the 'Dente always exists on the menu at their local Chili's, including on one of Chili's favorite days of the year, National Margarita Day. On Saturday, Feb. 22, guests can stop by their local Chili's to enjoy the margarita that delights millions each year and Ride the 'Dente themselves.
About Chili's® Grill & Bar
Hi, welcome to Chili's! We are a leader in the casual dining industry and the flagship brand of
About Spire Motorsports
Spire Motorsports earned its inaugural NASCAR Cup Series victory in its first full season of competition when Justin Haley took the checkered flag in the Coke Zero Sugar 400 at Daytona (Fla.) International Speedway on July 7, 2019. Less than three years later, William Byron drove Spire Motorsports' No. 7 Chevrolet Silverado to its inaugural NASCAR CRAFTSMAN Truck Series win on April 7, 2022, at Martinsville (Va.) Speedway. The team's most recent win came on April 12, 2024, when Kyle Busch took the checkered flag in the SpeedyCash.com 250 at Texas Motor Speedway in Fort Worth.
In 2025, Spire Motorsports will campaign the Nos. 7, 71 and 77 Chevrolets in the NASCAR Cup Series. The team will also field the Nos. 07, 7, 71 and 77 Chevrolet Silverados in the NASCAR CRAFTSMAN Truck Series and the No. 77 Chevrolet in the ARCA Menards Series in select events.
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SOURCE Chili's Grill & Bar
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