Brinker International's Virtual Brand, It's Just Wings, Integrates With Google To Offer New Pickup Option

Rhea-AI Summary

Brinker International's virtual brand, It's Just Wings, has integrated with Google for enhanced ordering. Customers can now find and order pickup through Google Search and Maps, linking them to over 1,000 participating kitchens. This innovation aims to streamline the ordering process, providing options for secure online payment, including contactless methods. Wade Allen, senior vice president at Brinker, emphasizes the focus on digital guest experiences, ensuring convenience and safety in current dining trends.

Positive

• Integration with Google enhances customer ordering experience.
• Over 1,000 kitchens available for pickup increases accessibility.
• Emphasis on digital guest experience can attract more customers.

Negative

• None.

DALLAS, March 24, 2021 /PRNewswire/ -- Brinker International, Inc.'s first virtual brand, It's Just Wings^®, has integrated with Google so that Guests can easily order pickup for their favorite killer wings at stupid prices directly on Google Search and Google Maps. Now Guests can search "It's Just Wings near me" on Google and find one of more than 1,000 participating kitchens near them, place an order and pay online, creating an easy, convenient and seamless experience from start to finish.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8670257-its-just-wings-integrates-with-google-for-new-pickup-option/

"We're dedicated to continuously improving the digital Guest experience, and It's Just Wings has been a no-frills, virtual-only concept from the beginning with value, ease and convenience in mind to meet Guests' needs," said Wade Allen, senior vice president of innovation at Brinker. "Our investment in technology and integration with Google gives our Guests a new experience that allows them to control when and where they place an order and how they decide to pay, including contactless payment."

How it works

1. Search – Guests can simply search for "It's Just Wings near me" on Google Search or Google Maps and they will be presented with an option to order pickup from a nearby restaurant (where available).
2. Select – After choosing from a full menu offering smoked, bone-in and boneless wings, 11 sauces, curly fries and fried OREOs^®, Guests will have the option to securely pay online with Google Pay.
3. Savor – Once the order is placed, Guests can pick up their order at a Chili's^® Grill & Bar, where It's Just Wings was created, and enjoy their killer wings at stupid prices.

"We pride ourselves on providing Guests with a frictionless experience – from the moment they begin placing an order to the moment they're greeted by our Team Members to pick up their order – and this integration with Google's platforms further accelerates our ability to meet Guests where they are and provide them with the ease and convenience they seek in today's environment where safety is the priority – and the parking lot continues to be the dining room," Allen continued.

For more information or to begin your It's Just Wings order with Google today, visit www.itsjustwings.com.

About It's Just Wings^®
It's Just Wings is a no-frills, virtual brand that operates out of more than 1,000 kitchens of Brinker International, Inc.'s (NYSE: EAT) restaurant concepts Chili's^® Grill & Bar and Maggiano's Little Italy^®. We offer three types of killer wings – smoked, bone-in and boneless – at stupid prices and unique, out-of-this-world sauces that make your taste buds tingle. No forks, no knives, no napkins – It's Just Wings, but we do throw in free curly fries and ranch with every wings order. Find more information, or order for delivery or pickup, at www.itsjustwings.com, and follow us on Instagram @itsjustwingsofficial or like us on Facebook @itsjustwings.

 

 

View original content:http://www.prnewswire.com/news-releases/brinker-internationals-virtual-brand-its-just-wings-integrates-with-google-to-offer-new-pickup-option-301254901.html

SOURCE It’s Just Wings®

FAQ

What is the purpose of It's Just Wings integrating with Google?

The integration allows customers to order pickup from It's Just Wings locations easily through Google Search and Maps.

How many kitchens are involved in the It's Just Wings Google integration?

There are over 1,000 participating kitchens for It's Just Wings.

What payment options are available for It's Just Wings orders through Google?

Customers can securely pay online, including options for contactless payment.

What types of wings does It's Just Wings offer?

It's Just Wings offers smoked, bone-in, and boneless wings, along with various sauces.

Who is behind the It's Just Wings brand?

It's Just Wings is operated by Brinker International, known for other concepts like Chili's.