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Electronic Arts Unveils New FieldSENSE™ Gameplay System Which Brings New Technology and Mechanics to Madden NFL 23
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Positive)
Tags
Rhea-AI Summary
Electronic Arts announces the worldwide launch of Madden NFL 23, set for August 19. The game features a new gameplay system, FieldSENSE™, delivering ultra-realistic football simulation only on next-gen consoles. Players will experience enhanced control and gameplay mechanics, including 360 Cuts and Skill Based Passing. The Face of the Franchise mode returns, allowing players to build careers across five skill positions. Pre-orders available with exclusive benefits. EA reported $7 billion in net revenue for FY2022, maintaining its position in the digital entertainment market.
Positive
Launch of Madden NFL 23 on August 19 enhances EA's product portfolio.
Introduction of FieldSENSE™ gameplay system improves player control, potentially increasing game sales.
New mechanics like Skill Based Passing and 360 Cuts set a higher standard for gameplay realism.
Successful return of Coach John Madden on the cover may boost brand recognition and sales.
Negative
None.
Impact Every Play on Both Sides of the Ball with the FieldSENSE™ Gameplay System that Puts More Control in Players’ Hands to Create Realistic Outcomes in Madden NFL 23
Madden NFL 23 Launches Worldwide August 19; Available for Pre-Order Now
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Following #MaddenDay, which celebrated Coach John Madden and his return to the cover of EA SPORTS™ Madden NFL for the first time in more than two decades, Electronic Arts Inc. (NASDAQ: EA) today revealed brand-new gameplay features landing in Madden NFL 23 when the game launcheson August 19 worldwide. Madden NFL 23 delivers the ultimate, authentic 11v11 football simulation experience. Headlined by the game changing impact of the FieldSENSE™ Gameplay System - a new foundation for consistent, ultra-realistic gameplay - only available on PlayStation®5 and Xbox Series X|S versions, players will have more control in their hands at all positions in every part of Madden NFL 23.
Legendary Coach John Madden Returns to the cover of EA SPORTS Madden NFL 23 (Graphic: Business Wire)
Through new technology and mechanics, FieldSENSEdelivers a gameplay flow with realistic outcomes on the field. FieldSENSEleverages animation branching technology to enable Hit Everything, which redefines the physical interactions during the play allowing players to fight for every inch and change the outcome of tackles - whether mid-air or on the ground. It also provides new mechanics such as 360 Cuts, giving players the ability to change direction on a dime while controlling ball-carriers, and Skill Based Passing, a new way to pass that offers players the ultimate control to place the ball exactly where they want, with the power they want.
“Coach Madden lived and breathed football and his commitment to authenticity is at the heart of EA SPORTS,” said Aaron McHardy, Executive Producer of Madden NFL Gameplay. “Coach Madden had a vision for the most realistic 11v11 football simulation possible and with FieldSENSE the game is more authentic this year and beyond. We can’t wait for our fans to feel the control they have in Madden NFL 23; the new features we built with FieldSENSE put the power in their hands to make big plays all over the field.”
Regardless of the mode, FieldSENSE changes gameplay across Madden NFL 23, giving players the control to showcase their skills on the sticks, and to become gamechangers on the field. Coupled with a multitude of improvements to core gameplay systems that upgrade the football fundamentals like zone coverage, the pass rush, and containing mobile quarterbacks, Madden NFL 23 hits a new level of gameplay balance.
Presentation across the game also gets a boost with new Player Body Types, gear and visuals rebuilt from the ground up using new NFL player full body and game day gear scans for the first time. Hundreds of new player and coach likenesses have also been scanned for launch, with more delivered all season long. Plus, new player-focused 4K touchdown cameras that recreate the latest NFL broadcasts, lead to unprecedented NFL realism.
Face of the Franchise: The League is back with a sharper focus on building a legendary NFL career across five skill positions, including cornerback for the first time, and the goal of joining the coveted Madden NFL 99 Club. FieldSENSE brings player-specific mechanics all across the game and because The League is a player-locked mode, regardless of the chosen position in Face of the Franchise, there are new mechanics to master. New additions to Franchise Mode include top player requests like all-new Free Agency and Contract enhancements, improvements to Scouting, and updates to the Hub and Trade Logic, putting players in the owner’s chair to call the shots from the front office. Simplified team-building and convenient competition in Madden Ultimate Team™ allow fans to assemble the most powerful roster of current stars and legends of the NFL.
Fans who pre-order* the Madden NFL 23 All Madden Edition by August 18 will receive numerous benefits including 3-day early access, 4600 Madden Points, Dual Entitlement to upgrade to the PlayStation®5 or Xbox Series X|S version**, Exclusive Early Access Challenges, and more. In addition, eager fans who pre-order the Madden NFL 23 All Madden Edition by July 22 will also receive an All-Madden Team Elite Player item. EA Play members can also play Madden NFL 23 early with a 10-hour trial starting three days before launch and enjoy exclusive in-game benefits each month. Additionally, EA Play Pro members on PC can unlock the Madden NFL 23 EA Play Pro Edition* early and receive all the EA Play rewards plus 500 Madden Points† with each monthly log-in. For more information on EA Play and EA Play Pro, see https://www.ea.com/ea-play. Conditions, limitations and exclusions apply. See EA Play Terms for details.
More details on Madden NFL 23 will be revealed throughout the summer so stay tuned to the Madden NFL website and social media on Twitter, Facebook and Instagram for the latest updates.
Madden NFL 23 is developed in Orlando, Florida and Madrid, Spain by EA Tiburon and will be available worldwide August 19th for PlayStation®4, PlayStation®5, Xbox One, Xbox Series X|S, PC via EA app for Windows, Origin™, Steam® and Epic Games Store.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.
In fiscal year 2022, EA posted GAAP net revenue of approximately $7 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™ and F1®. More information about EA is available at www.ea.com/news.
EA SPORTS, Battlefield, Need for Speed, Apex Legends, The Sims, Titanfall and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, FIFA and F1 are the property of their respective owners and used with permission.
†Madden Points will be provided in monthly installments of 500 per month beginning August 16, 2022 and ending July 31, 2023. The first 500 Madden Points will be available August 16, 2022 – August 31, 2022. Each subsequent monthly Madden Points drop will be available beginning the first of that month and ending on the last day of that month. Requires an active EA Play Pro subscription and monthly login to Madden NFL 23 prior to the last day of each month to receive that month’s Madden Points drop. The maximum total of Madden Points that will be offered from August 16, 2022 to July 31, 2023 is 6,000. In order to receive 500 Madden Points each month, you must log into Madden NFL 23 and maintain an active EA Play Pro subscription each month from August 2022 through July 2023. If you do not maintain an EA Play Pro subscription or log in to Madden NFL 23 prior to the last day of any given month, you will not receive that month’s Madden Points drop. Additional restrictions apply. See EA Play Terms for details.
