The Sims Celebrates 25 Years of Simulated Life
Electronic Arts (EA) celebrates the 25th anniversary of The Sims, marking a significant milestone for the iconic life simulation franchise that has attracted over 500 million players worldwide since its launch in 2000.
The celebration includes several key initiatives: a 25 Hour Livestream featuring celebrities like Doja Cat and Latto, a massive update for The Sims 4 adding 70+ new items, and the re-release of The Sims and The Sims 2 in a special 25th Birthday Bundle. The company also announced collaborations with Pantone® to create an official 'Plumbob Green' color, partnerships with YouTube for special content, and a curated Spotify playlist.
Additionally, EA is launching a -edition merchandise collection and bringing the MySims: Cozy Bundle to PC on March 18, 2025. The franchise continues to lead the life simulation genre, particularly among female gamers, with plans for future expansion including a movie and enhanced gameplay experiences.
Electronic Arts (EA) celebra il 25° anniversario di The Sims, segnando un traguardo significativo per l'iconico franchise di simulazione di vita che ha attratto oltre 500 milioni di giocatori in tutto il mondo dal suo lancio nel 2000.
La celebrazione include diverse iniziative chiave: un Livestream di 25 ore con celebrità come Doja Cat e Latto, un enorme aggiornamento per The Sims 4 con l'aggiunta di oltre 70 nuovi oggetti, e il rilascio di The Sims e The Sims 2 in un pacchetto speciale per il 25° anniversario. L'azienda ha anche annunciato collaborazioni con Pantone® per creare un colore ufficiale 'Plumbob Green', partnership con YouTube per contenuti speciali e una playlist curata su Spotify.
Inoltre, EA sta lanciando una collezione di merchandise in edizione speciale e porterà il MySims: Cozy Bundle su PC il 18 marzo 2025. Il franchise continua a guidare il genere delle simulazioni di vita, in particolare tra le giocatrici, con piani per futuri sviluppi che includono un film e esperienze di gioco migliorate.
Electronic Arts (EA) celebra el 25° aniversario de The Sims, marcando un hito significativo para la icónica franquicia de simulación de vida que ha atraído a más de 500 millones de jugadores en todo el mundo desde su lanzamiento en 2000.
La celebración incluye varias iniciativas clave: un streaming de 25 horas con celebridades como Doja Cat y Latto, una enorme actualización para The Sims 4 que añade más de 70 nuevos elementos y la reedición de The Sims y The Sims 2 en un paquete especial por el 25° cumpleaños. La compañía también anunció colaboraciones con Pantone® para crear un color oficial 'Plumbob Green', asociaciones con YouTube para contenido especial, y una lista de reproducción curada en Spotify.
Además, EA está lanzando una colección de productos en edición limitada y llevará el MySims: Cozy Bundle a PC el 18 de marzo de 2025. La franquicia sigue liderando el género de simulación de vida, especialmente entre las jugadoras, con planes de expansión futura que incluyen una película y experiencias de juego mejoradas.
일렉트로닉 아츠(EA)는 The Sims의 25주년을 기념하며 2000년 출시 이후 전 세계에서 5억 명 이상의 플레이어를 끌어들인 이 상징적인 생활 시뮬레이션 프랜차이즈의 중요한 이정표를 축하합니다.
축하 행사에는 여러 주요 이니셔티브가 포함됩니다: 도자 캣과 라토와 같은 유명인들이 참여하는 25시간 라이브 스트리밍, 70개 이상의 새로운 아이템을 추가한 The Sims 4의 대규모 업데이트, 그리고 The Sims와 The Sims 2의 특별 25주년 번들 재출시가 포함됩니다. 또한 EA는 'Plumbob Green' 공식 색상을 만들기 위해 팬톤(Pantone®)과 협력하고, 특별 콘텐츠를 위해 유튜브와 파트너십을 맺으며, 큐레이션된 스포티파이 플레이리스트를 발표했습니다.
추가로 EA는 -에디션 상품 컬렉션을 출시하고 2025년 3월 18일에 MySims: Cozy 번들을 PC로 가져올 예정입니다. 이 프랜차이즈는 특히 여성 게이머들 사이에서 생활 시뮬레이션 장르를 이끌고 있으며, 영화 제작과 향상된 게임 플레이 경험을 포함한 미래 확장 계획이 있습니다.
Electronic Arts (EA) célèbre le 25e anniversaire de The Sims, marquant une étape importante pour cette franchise emblématique de simulation de vie qui a attiré plus de 500 millions de joueurs dans le monde depuis son lancement en 2000.
Les célébrations comprennent plusieurs initiatives clés : un live stream de 25 heures avec des célébrités comme Doja Cat et Latto, une mise à jour massive pour The Sims 4 ajoutant plus de 70 nouveaux objets, et la réédition de The Sims et The Sims 2 dans un coffret spécial 25e anniversaire. L'entreprise a également annoncé des collaborations avec Pantone® pour créer une couleur officielle 'Plumbob Green', des partenariats avec YouTube pour du contenu spécial, et une playlist Spotify sélectionnée.
De plus, EA va lancer une collection de marchandises en édition spéciale et amener le MySims: Cozy Bundle sur PC le 18 mars 2025. La franchise continue de dominer le genre de la simulation de vie, en particulier chez les joueuses, avec des projets d'expansion futurs incluant un film et des expériences de jeu améliorées.
Electronic Arts (EA) feiert das 25-jährige Jubiläum von The Sims, was einen bedeutenden Meilenstein für die ikonische Lebenssimulationsreihe darstellt, die seit ihrer Einführung im Jahr 2000 über 500 Millionen Spieler weltweit angezogen hat.
Die Feierlichkeiten beinhalten mehrere wichtige Initiativen: einen 25-Stunden-Livestream mit Prominenten wie Doja Cat und Latto, ein großes Update für The Sims 4 mit über 70 neuen Gegenständen und die Wiederveröffentlichung von The Sims und The Sims 2 in einem speziellen 25. Geburtstagsbundel. Das Unternehmen kündigte außerdem Kooperationen mit Pantone® zur Schaffung einer offiziellen 'Plumbob Green'-Farbe an, Partnerschaften mit YouTube für spezielle Inhalte und eine kuratierte Spotify-Playlist.
Darüber hinaus bringt EA eine -Edition Merchandise-Kollektion auf den Markt und wird das MySims: Cozy Bundle am 18. März 2025 für PC herausbringen. Die Franchise führt weiterhin das Genre der Lebenssimulationen, insbesondere unter weiblichen Spielern, mit Plänen für zukünftige Expansionen, die einen Film und verbesserte Spielerlebnisse umfassen.
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Iconic franchise and its community of 500M+ pay homage, look ahead through birthday releases, in-game offerings, collaborations, and more
The Sims will host The Sims 25 Hour Livestream, uniting the community for an epic, global 25th birthday celebration of all things The Sims. (Graphic: Business Wire)
Read below and/or visit The Sims newsroom for more about what is planned as The Sims marks its 25th year milestone.
500 MILLION THANK YOUS
When The Sims first launched, it pioneered the life simulation genre, which today is one of the fastest-growing segments in the video game industry. The Sims remains a leader in the genre, appealing to a diverse global audience and fostering one of the largest gaming communities particularly among female gamers.
“The Sims is more than just a game – it’s an entertainment platform offering a canvas for creativity and a medium for storytelling, amplified by our worldwide community of Simmers,” said Kate Gorman Revelli, Vice President and General Manager, The Sims.
“We are proud to have built such a strong community around shared values over the past 25 years. As we celebrate this milestone together, we look back at the past and what we have accomplished so far, while keeping a clear focus on what is next for The Sims. Our eyes are set on one goal: to continue expanding The Sims universe across modalities of engagement, including more entertainment experiences. We have a lot to share over the next 25 years, from a movie to more in-game gameplay, content creation, and social connection points. We are now more than ever energized to continue building platforms that involve, engage, reward, and delight our community.”
WHERE’S THE PARTY AT?
The Sims 25 Hour Livestream on YouTube, Twitch and TikTok
Today, February 4, beginning at 2 PM PST, The Sims will host The Sims 25 Hour Livestream, uniting The Sims community for an epic, global celebration of all things The Sims for 25 consecutive hours of gameplay, giveaways, and streams that are not to be missed. Celebrity fans including rapper and singer Doja Cat, rapper Latto, and Drag Queen comedy duo Trixie Mattel & Katya will join in on the celebration, making it an unforgettable event for fans. Simmers can also look forward to appearances from a variety of fan-favorite Sims storytellers, builders, and streamers from around the world, including Angelo & Lexy, LoserFruit, Cristinini, Dan & Phil, Plumbella, SpringSims, Ironmouse, Ebonix, Krystalogy, Julien, Deligracy, Caryn & Connie, and many more.
Birthday Events and Updates across The Sims 4 and The Sims FreePlay
Also today, a massive The Sims 4 base game update adds more than 70 new in-game items for all players to enjoy, as well as introducing a special The Sims 4 Blast From The Past Event.
The Sims 4 music fans will also be rewarded with new songs in Simlish on the in-game radio from popular musical artists, including Kim Petras’ “XXX” on the Pop station and Gigi Perez’s “Fable” on the Alternative station. Simmers can also unlock Keke Palmer’s “The Game Song” for the Retro station, in The Sims 4 Blast From The Past Event.
In addition, players of The Sims FreePlay can also celebrate with special events and rewards and enjoy 25 days of in-game gifts, featuring some of the most famous items from The Sims’ history.
THE SIMS IS… ICONIC
The Sims and The Sims 2 Retro Re-Releases
Longtime fans and new players alike can experience the magic of The Sims from the early 2000s, with the re-releases of The Sims and The Sims 2 with The Sims 25th Birthday Bundle. The bundle began to roll out globally on January 31, 2025 via EA app™, Epic Games Store, and Steam® for modern PCs running Windows 10 and 11.
25th Birthday Merch Collection
The Sims 25th Birthday merchandise collection, featuring limited edition apparel, retro pins, a 2000s-themed gamer mat, and more, is available on February 5, 2025 at shopthesims.com.
Plumbob Green with Pantone®
The Sims is seeing Plumbob Green with its new official Pantone® color, created in collaboration with the Pantone Color Institute. The new signature color pays homage to The Sims’ iconic green Plumbob, which has become a symbol for personal expression and creative inspiration. According to the Pantone Color Institute, Plumbob Green is a supercharged yellow-green imbued with vitality. A richly saturated hue, its animated appearance exudes a positive approach and upbeat attitude. The bold Plumbob Green invites a spirit of playful happiness. Simmers can catch the color Plumbob Green in the 25th Birthday merchandise collection.
YouTube Collaboration
YouTube has always been a central hub for Simmers to showcase, stream, and relive their creativity in The Sims. To celebrate today’s milestone, The Sims is teaming up with YouTube to spotlight The Sims community across formats on YouTube, from a new effect on YouTube Shorts to a long form video in partnership with lilsimsie and many more global Sims creators! Be sure to head to YouTube today to catch all the surprises in store – including a special transformation of the YouTube logo (known as the Yoodle). The power of two iconic symbols – the YouTube icon and the Plumbob – join together for a special celebration of The Sims community on YouTube.
The Ultimate Sims Playlist on Spotify
The Sims has teamed up with Spotify for the ultimate throwback: a playlist curated for you based on YOUR top songs featured in Sims games. From unforgettable pop hits to beloved indie anthems, this playlist celebrates the artistry, creativity, and partnerships that have fueled The Sims community for over two decades. Whether you’ve been a fan from the start or are just discovering the magic of The Sims, this playlist is the perfect way to celebrate the soundtrack that has brought so many player stories to life.
MySims: Cozy Bundle Retro Re-Release
MySims fans can look forward to the PC release of the MySims: Cozy Bundle on March 18, 2025. The bundle, currently available on Nintendo Switch, features retro re-releases of two fan-favorite games, MySims and MySims Kingdom, where players can unleash their creativity as they explore familiar worlds full of puzzles to solve, locations to discover, tons of characters with big personalities to meet, and a lot to build, paint, and decorate. MySims: Cozy Bundle is available for preorder on PC via EA app™, Epic Games Store, and Steam®.
Find downloadable assets for The Sims 25th birthday via the EA Press Portal here. For more information about The Sims and the 25th Birthday celebrations, check out The Sims 25th Birthday newsroom post, join The Sims Discord community server, and follow @TheSims on X, Instagram, and TikTok for the latest news and updates.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.
In fiscal year 2024, EA posted GAAP net revenue of approximately
EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Dragon Age, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, FIFA and F1 are the property of their respective owners and used with permission.
Category: EA Studios
View source version on businesswire.com: https://www.businesswire.com/news/home/20250204417126/en/
Tara Moore
Global Integrated Communications Director, Lifestyle
tmoore@ea.com
Dana Berkowitz
Senior Manager, Global Integrated Communications, Lifestyle
dberkowitz@ea.com
Source: Electronic Arts Inc.
FAQ
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