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Electronic Arts Partners with Middle-earth Enterprises on the Development of Upcoming Mobile Game The Lord of the Rings: Heroes of Middle-earth™
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Rhea-AI Summary
Electronic Arts (NASDAQ: EA) has announced a partnership with Middle-earth Enterprises to develop a new free-to-play mobile game, The Lord of the Rings: Heroes of Middle-earth. This collectible RPG aims to attract both existing fans and new players by offering a strategic and social-competitive experience. The game will feature immersive storytelling, turn-based combat, and a diverse roster of characters from the Tolkien universe. Limited regional beta testing is set for this summer.
Positive
New mobile game The Lord of the Rings: Heroes of Middle-earth expected to enhance EA's mobile portfolio.
Partnership with Middle-earth Enterprises leverages a recognized IP, potentially increasing engagement and revenue.
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None.
Inspired by the Literary Works of J.R.R. Tolkien, EA Returns to Middle-earth as the Company Continues to Accelerate the Growth of its Mobile Business
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts (NASDAQ: EA), a global leader in interactive entertainment, has partnered with Middle-earth Enterprises, a division of The Saul Zaentz Company, on the development of a new free-to-play* mobile game. The Lord of the Rings: Heroes of Middle-earth is a Collectible Role-Playing Game (RPG) that brings the fantasy and adventure of The Lord of the Rings toexisting fans and new audiences alike in a strategic, social-competitive experience. The Lord of the Rings: Heroes of Middle-earth is the newest addition to EA’s expanding mobile portfolio as the company continues delivering exceptional experiences and top live services, reaching more players on more platforms around the world.
(Graphic: Business Wire)
“We are incredibly excited to partner with The Saul Zaentz Company and Middle-earth Enterprises on the next generation of mobile role-playing games,” said Malachi Boyle, Vice President of Mobile RPG for Electronic Arts. “The team is filled with fans of The Lord of the Rings and The Hobbit and each day they bring their tremendous passion and talents together to deliver an authentic experience for players. The combination of high-fidelity graphics, cinematic animations, and stylized art immerses players in the fantasy of Middle-earth where they’ll go head-to-head with their favorite characters.”
“We are thrilled to be working with EA once again, this time to bring a mobile game solely inspired by Middle-earth as described in the literary works of J.R.R. Tolkien to its fans,” said Fredrica Drotos, Chief Brand & Licensing Officer for SZC’s Middle-earth Enterprises. “It’s an honor to work with the talented Capital Games team whose knowledge and love of the lore is palpable throughout.”
The Lord of the Rings: Heroes of Middle-earth will feature immersive storytelling, turn-based combat, deep collection systems, and a wide roster of characters from across the vast universe of The Lord of the Rings and The Hobbit. Players battle through iconic stories from the world of Tolkien and take up the fight against the great evils of Middle-earth.
Electronic Arts has a celebrated relationship with the Tolkien universe having delivered PC and console titles based on The Lord of the Rings books and films. In active development by a veteran team of experts in the mobile RPG genre, Capital Games – The Lord of the Rings: Heroes of Middle-earth represents the first mobile game developed by EA inspired by storylines, locations, characters, and lore from The Lord of the Rings and The Hobbit literary works.
The Lord of the Rings: Heroes of Middle-earth is expected to enter limited regional beta testing this summer.
*Persistent internet connection required. Age restrictions apply. Includes in-game purchases (including random items).
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. EA develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.
In fiscal year 2021, EA posted GAAP net revenue of $5.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™ and F1™. More information about EA is available at www.ea.com/news.
EA SPORTS, Ultimate Team, Battlefield, Need for Speed, Apex Legends, The Sims and Titanfall are trademarks of Electronic Arts Inc. John Madden, NFL, FIFA and F1 are the property of their respective owners and used with permission.
About Middle-earth Enterprises
Middle-earth Enterprises owns exclusive worldwide rights to motion picture, merchandising, stage and other rights in certain literary works of J.R.R. Tolkien including The Lord of the Rings and The Hobbit.
Inspired by a deep appreciation for the fictional world created by J.R.R. Tolkien, Middle-earth Enterprises is dedicated to working with businesses providing quality products in accordance with best green business and sustainability practices including fair trade, equality in the workplace, and a commitment to protect our earth, its wondrous beauty and the viability of every living creature.
The Saul Zaentz Company dba Middle-earth Enterprises has been producing and licensing films, merchandise and stage productions based on The Lord of the Rings and The Hobbit books for more than four decades. With headquarters located in Berkeley, California, its website may be found at www.middleearth.com.
