Riverdale Welcomes DXL: Because Offering Big + Tall Men's Clothes That Fit Shouldn't Be Remarkable, But It Is
Rhea-AI Summary
Destination XL Group (NASDAQ: DXLG) announces the grand opening of its newest store in Riverdale, Utah, marking the company's second store opening this fiscal year and eighth in the past 12 months across the United States. The new location at 1090 W Riverdale Rd features premium brands like Polo Ralph Lauren, Reebok, vineyard vines, Columbia, Levi's, and Nautica.
The store introduces FiTMAP Sizing Technology, an innovative digital scanning system that captures customer measurements to provide accurate size recommendations across DXL's brands. CEO Harvey Kanter emphasizes the company's commitment to serving the Big + Tall market with well-fitting, fashionable clothing options. The store is scheduled to open on April 12, 2025.
Positive
- Continued retail expansion with 8 new stores in 12 months shows strong growth
- Implementation of innovative FiTMAP technology enhances customer experience
- Strategic partnership with premium brands strengthens market position
Negative
- None.
After decades of designing, creating and offering high-quality clothes that truly fit Big + Tall men, DXL's dedication to an underserved market has only grown.
The new
The store also includes DXL's new proprietary FiTMAPSM Sizing Technology, an innovative digital scanning technology that takes each guest's unique measurements. With this information, shoppers can find custom clothing options and get accurate size recommendations across many of DXL's brands for a perfect fit every time.
"We are excited to extend our reach to the greater Salt Lake area, offering more options, convenience, and a straightforward shopping experience to our Big + Tall customers," said Harvey Kanter, President and Chief Executive Officer of DXL. "The Riverdale DXL is not just a new store; it provides men with fashion that fits comfortably and looks great. Our mission is to ensure every Big + Tall guy can wear what he wants."
The
About Destination XL Group
Destination XL Group, Inc. is the leading retailer of Men's Big + Tall apparel that provides the Big + Tall man the freedom to choose his own style. Subsidiaries of Destination XL Group, Inc. operate DXL Big + Tall retail and outlet stores and Casual Male XL retail and outlet stores throughout
Related Links
http://www.DXL.com
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SOURCE Destination XL Group, Inc.