DAVIDE CMPRI MIL UNSP/ADR - DVCMY STOCK NEWS

Campari and Imbibe partner for Negroni Week, a global celebration of the iconic cocktail. The event supports Slow Food, raising over $4 million for global causes in the past decade. The newly designed Campari bottle will be launched during Negroni Week. Slow Food's Negroni Week Fund supports the hospitality community, promotes food and beverage education, and benefits local community-led projects worldwide.

Mayenda Tequila Blanco has launched in the United States and Mexico, offering a luxury sipping experience crafted with a pioneering process that captures lost agave flavors. Created by Campari Group at Casa San Nicolás in Jalisco, this tequila features an innovative approach that includes macerating roasted piñas and blending with agave miel before distillation. The result is a complex Blanco tequila with rich flavors, aromas of wildflower honey, and a silky body. Priced at $70 USD in the U.S. and $1,799 pesos in Mexico, Mayenda Tequila Blanco arrives as the ultra-premium tequila segment continues to grow, projected to account for 54% of the tequila value share by 2026. This product celebrates the heritage of agave and aims to meet the demands of discerning consumers.

Wild Turkey unveils Master's Keep Unforgotten, a limited-edition whiskey that pays homage to the 2010 release Forgiven. This high proof blend features 13-year-old bourbon combined with 8- and 9-year-old rye, aged in rye casks. Master Distiller Eddie Russell emphasizes its unique flavor profile, which includes notes of fresh fruit, caramel, and oak, crafted using traditional distilling methods. Priced at $200, Unforgotten reflects over a decade of heritage and innovation in whiskey making.

Espolòn Tequila announces the launch of Espolòn Cristalino, a premium tequila made from 100% Blue Weber Agave, honoring late Maestro Cirilo Oropeza's tradition. This super-premium product features a mix of Añejo and Extra Añejo, minimally filtered to enhance its complex flavors, and is best enjoyed neat. The tequila's U.S. launch is celebrated with the Urban Cenote event in New York City from September 21-23, 2022. Espolòn Cristalino will be available nationwide at a retail price of $59.99 for a 750ml bottle.

Campari is proud to announce its inaugural partnership with the Festival de Cannes, taking place from May 17 to 28, 2022. This collaboration will enhance Campari's legacy in cinema, featuring immersive events throughout the year. The highlight will be the Campari Lounge at the festival, offering visitors unique cocktail experiences with the iconic Negroni. The brand has a historical connection with cinema, dating back to the 1920s, and aims to inspire creativity through its events and collaborations with renowned artists.

Campari Group has appointed Jesus Susunaga Acosta as the new Maestro Tequilero at Casa San Nicolás, effective immediately. He will oversee the award-winning spirits like Espolón and Cabo Wabo, maintaining high quality standards at the Arandas plant in Jalisco, Mexico. Acosta brings extensive experience and a passion for tequila, having previously held roles in distillation and brand advocacy globally. His appointment aligns with the growing demand for premium Mexican agave products and aims to drive tequila innovation while preserving tradition.