Two Icons, Grand Marnier and Future, Join Forces to Launch Dynamic Film Series That Boldly Reimagines Tradition and Invites You to Experience a World Where Heritage is Artfully Reinvented
Grand Marnier has expanded its partnership with Future, releasing a series of original vignettes as part of their 'Remix Your Legacy, Make it Grand' campaign. The collaboration, announced during Black History Month 2025, features unique poetic affirmations showcasing celebrations across various settings, highlighting how Grand Marnier enhances these moments.
The project brings together notable Black creative talents, including director Mahaneela, photographer Shaniqwa Jarvis, and creative director Miles DeSouza. The series aims to demonstrate how both Grand Marnier and Future have broken traditional codes in cognac and music respectively, creating new legacies and inspiring others to do the same.
Andrea Sengara, Vice President of Marketing for Campari America, emphasized that the collaboration represents a fusion of tradition and innovation, reflecting Grand Marnier's essence as a blend of cognac and orange liqueur.
Grand Marnier ha ampliato la sua partnership con Future, lanciando una serie di vignette originali come parte della loro campagna 'Remix Your Legacy, Make it Grand'. La collaborazione, annunciata durante il Mese della Storia Nera 2025, presenta affermazioni poetiche uniche che celebrano momenti in vari contesti, evidenziando come Grand Marnier arricchisca queste esperienze.
Il progetto riunisce talenti creativi neri di spicco, tra cui il regista Mahaneela, la fotografa Shaniqwa Jarvis e il direttore creativo Miles DeSouza. La serie mira a dimostrare come sia Grand Marnier che Future abbiano infranto i codici tradizionali nel cognac e nella musica rispettivamente, creando nuove eredità e ispirando altri a fare lo stesso.
Andrea Sengara, Vice Presidente del Marketing per Campari America, ha sottolineato che la collaborazione rappresenta una fusione di tradizione e innovazione, riflettendo l'essenza di Grand Marnier come un mix di cognac e liquore all'arancia.
Grand Marnier ha ampliado su asociación con Future, lanzando una serie de viñetas originales como parte de su campaña 'Remix Your Legacy, Make it Grand'. La colaboración, anunciada durante el Mes de la Historia Negra 2025, presenta afirmaciones poéticas únicas que celebran momentos en varios contextos, destacando cómo Grand Marnier realza estas experiencias.
El proyecto reúne a destacados talentos creativos negros, incluyendo al director Mahaneela, la fotógrafa Shaniqwa Jarvis y el director creativo Miles DeSouza. La serie tiene como objetivo demostrar cómo tanto Grand Marnier como Future han roto los códigos tradicionales en el cognac y la música, respectivamente, creando nuevos legados e inspirando a otros a hacer lo mismo.
Andrea Sengara, Vicepresidenta de Marketing de Campari America, enfatizó que la colaboración representa una fusión de tradición e innovación, reflejando la esencia de Grand Marnier como una mezcla de cognac y licor de naranja.
Grand Marnier는 Future와의 파트너십을 확장하여 'Remix Your Legacy, Make it Grand' 캠페인의 일환으로 원래의 비네트를 발표했습니다. 2025년 흑인 역사 월 동안 발표된 이 협업은 다양한 환경에서의 축하를 보여주는 독특한 시적 확언을 특징으로 하며, Grand Marnier가 이러한 순간을 어떻게 풍부하게 만드는지를 강조합니다.
이 프로젝트는 감독 Mahaneela, 사진작가 Shaniqwa Jarvis 및 크리에이티브 디렉터 Miles DeSouza를 포함한 저명한 흑인 창작 인재들을 모았습니다. 이 시리즈는 Grand Marnier와 Future가 각각 코냑과 음악에서 전통적인 코드를 어떻게 깨뜨렸는지를 보여주고, 새로운 유산을 만들어내며 다른 이들에게도 그렇게 하도록 영감을 주는 것을 목표로 합니다.
Campari America의 마케팅 부사장인 Andrea Sengara는 이 협업이 전통과 혁신의 융합을 나타내며, Grand Marnier의 본질이 코냑과 오렌지 리큐르의 혼합으로 반영된다고 강조했습니다.
Grand Marnier a élargi son partenariat avec Future, lançant une série de vignettes originales dans le cadre de leur campagne 'Remix Your Legacy, Make it Grand'. La collaboration, annoncée pendant le Mois de l'Histoire des Noirs 2025, présente des affirmations poétiques uniques mettant en avant des célébrations dans divers contextes, soulignant comment Grand Marnier enrichit ces moments.
Le projet réunit des talents créatifs noirs notables, notamment le réalisateur Mahaneela, la photographe Shaniqwa Jarvis et le directeur créatif Miles DeSouza. La série vise à démontrer comment Grand Marnier et Future ont tous deux brisé les codes traditionnels du cognac et de la musique respectivement, créant de nouveaux héritages et inspirant les autres à faire de même.
Andrea Sengara, Vice-présidente du marketing pour Campari America, a souligné que la collaboration représente une fusion de tradition et d'innovation, reflétant l'essence de Grand Marnier en tant que mélange de cognac et de liqueur d'orange.
Grand Marnier hat seine Partnerschaft mit Future erweitert und eine Reihe originaler Vignetten im Rahmen ihrer Kampagne 'Remix Your Legacy, Make it Grand' veröffentlicht. Die Zusammenarbeit, die während des Monats der Schwarzen Geschichte 2025 angekündigt wurde, zeigt einzigartige poetische Affirmationen, die Feiern in verschiedenen Kontexten hervorheben und verdeutlichen, wie Grand Marnier diese Momente bereichert.
Das Projekt vereint bemerkenswerte schwarze Kreativtalente, darunter Regisseur Mahaneela, Fotografin Shaniqwa Jarvis und Kreativdirektor Miles DeSouza. Die Serie zielt darauf ab, zu demonstrieren, wie sowohl Grand Marnier als auch Future traditionelle Codes im Cognac und in der Musik durchbrochen haben, neue Vermächtnisse geschaffen und andere dazu inspiriert haben, es ihnen gleichzutun.
Andrea Sengara, Vizepräsidentin für Marketing bei Campari America, betonte, dass die Zusammenarbeit eine Fusion aus Tradition und Innovation darstellt, die das Wesen von Grand Marnier als Mischung aus Cognac und Orangenlikör widerspiegelt.
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This Black History Month, the iconic cognac and orange liqueur brand unveils vignettes that celebrate the art of reinvention in partnership with hip hop icon, Future
"This collaboration represents a perfect fusion of tradition and innovation," said Andrea Sengara, Vice President of Marketing for Campari America. "Our collaboration with Future weaves a narrative that encapsulates the essence of Grand Marnier and the art of elevating moments through unexpected combinations. This partnership is purposefully designed to embody the iconic Grand Marnier spirit—a masterful blend of fine cognac and orange liqueur—and to celebrate creativity and unconventionality."
The series was brought to life by an exceptional team of Black creative talent, including director Mahaneela, whose multicultural perspective and distinctive visual storytelling has made her a sought-after creative force in the industry. The visual narrative was further enhanced by renowned photographer Shaniqwa Jarvis, known for her unique ability to capture raw emotions by building relationships with the subject in a short time which she's done effortlessly with A list talent. The creative direction was led by Miles DeSouza, whose masterful approach to visual storytelling weaves a rich, timeless quality and adds fun cultural nods throughout the series. Together, the blending of these prominent Black voices and creators built a rich and authentic story for consumers to enjoy which truly speaks to how Grand Marnier enhances cocktails.
To check out the vignettes, head to https://www.grandmarnier.com/en-us/
Whether enjoying Grand Marnier with friends and family at home or otherwise, please do so responsibly.
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Give Our Recipe a Try
Grand Margarita
RECIPE:
0.75 parts Grand Marnier Cordon Rouge
1.5 parts Espolòn Tequila Reposado
0.75 parts Fresh Lime Juice
0.25 parts Agave Nectar
Garnish: Lime Wheel
Salt Rim Optional
Combine ingredients in a shaker tin, add ice, and shake. Strain into a rocks glass over fresh ice, garnish and enjoy!
About Grand Marnier
Grand Marnier is the only premium liqueur in the world that combines cognac with exotic bitter orange liqueur. Grand Marnier was created in 1880 by Louis-Alexandre Marnier Lapostolle who had the innovative idea of blending cognac with a rare variety of orange "Citrus bigaradia." By combining the complexity of cognac with the exoticism of distilled essence of orange he created the famous Grand Liqueur.
Grand Marnier Cordon Rouge continues to be produced as it was in 1876, with the addition of special cuvées to the range over the years, including Grand Marnier Louis Alexandre, Grand Marnier Cuvée Centenaire, Grand Marnier Cuvée Révelation and the Grand Marnier Cuvée Quintessence.
About Campari Group
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional, and Local priorities. Global Priorities, the Group's key focus, include Aperol, Campari, SKYY, Grand Marnier, Espolòn, Courvoisier, Wild Turkey, and Appleton Estate. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry.
It has a global distribution reach, trading in over 190 nations around the world with leading positions in
About Campari America
Campari America LLC is a wholly owned subsidiary of Davide Campari-Milano N.V. Campari America has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Campari America manages Campari Group's portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Grand Marnier®, Campari®, Aperol®, Wild Turkey® Kentucky Straight Bourbon, American Honey®, Russell's Reserve®, The Glen Grant® Single Malt Scotch Whisky, Forty Creek® Canadian Whisky, BULLDOG® Gin, Cabo Wabo® Tequila, Espolón® Tequila, Montelobos® Mezcal, Ancho Reyes® Chile Liqueur,
For more information: https://www.camparigroup.com/en
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SOURCE Grand Marnier
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