DoubleVerify Appoints Andrew Smith as SVP of Product for its Growing Publisher Business

Rhea-AI Summary

DoubleVerify (NYSE: DV) has announced the appointment of Andrew Smith as Senior Vice President of Product, Publisher. With over 20 years of experience in the advertising and media sectors, Smith will lead the product strategy for the DV Publisher Suite, enhancing ad delivery and inventory quality. He previously held key roles at OpenSlate and Oracle, contributing to product development and growth. The DV Publisher Suite integrates measurement and optimization tools, aiding publishers in maximizing revenue.

Positive

• Andrew Smith's extensive experience in the media and advertising sectors is expected to bring fresh perspectives and drive innovation in product strategy.
• The DV Publisher Suite is seeing strong adoption across the publisher industry, indicating positive market reception.

Negative

• None.

20-year industry veteran to lead product and publisher strategy for the media measurement leader

NEW YORK--(BUSINESS WIRE)-- DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Andrew Smith as Senior Vice President of Product, Publisher, where he will lead product strategy and oversee feature expansions and additions for DV Publisher Suite, the industry’s first comprehensive yield solution.

"DV Publisher Suite provides the measurement, insights and tools to improve ad delivery, enhance inventory quality and drive performance — all with the goal of boosting yield,” says Mimi Wotring, SVP of Publisher Sales at DoubleVerify. “Andrew has a strong track record of driving results for both publishers and advertisers, and will be a key player in helping us bridge campaign measurement for both sellers and buyers. We look forward to having him helm our publisher product moving forward.”

For over 20 years, Smith has held senior product roles for top advertising and media companies. He previously served as OpenSlate’s Chief Product Officer, spearheading product development which supported the successful acquisition of OpenSlate by DV. Prior to OpenSlate, Smith oversaw product marketing for Grapeshot, Moat, Datalogix and other products within the Oracle Data Cloud suite. He joined Oracle through Grapeshot, which Oracle acquired in 2018. For both Oracle and Grapeshot, Smith led new applications of contextual advertising technology across publishing, distribution and video.

Smith’s experience as a publisher is also considerable, with operations, product and marketing leadership roles at VICE Media and SpinMedia, where he delivered key innovations and revenue growth for both companies. Smith also founded and led XLR8R, one of the world’s most well-respected and forward-thinking music publications.

“In addition to working with some of the industry’s biggest publishers, Andrew has built a publishing business from the ground up,” added Wotring. “His experiences will enable us to continue to enhance DV Publisher Suite, which is seeing strong adoption across the publisher industry.”

DV Publisher Suite reduces the administrative overhead required to manage third-party revenue and measurement data through actionable inventory insights and automated optimization tools that identify and resolve delivery issues. These functions are combined across all of a publisher's inventory — whether direct-sold or programmatic, empowering publishers to streamline operations and maximize revenue.

“DV is uniquely positioned to bridge the gap between advertisers and publishers,” says Smith. “Publishers are a vital component of our global society, offering necessary information, perspectives and entertainment. DV recognizes the importance of these contributions, and strives to support publishers by partnering to create successful advertising strategies.”

DV Publisher Suite is currently used by top publishers like Atlantic Media, Bloomberg, Conde Nast, Digital Trends Media Group, Fortune, Remedy Health Media, and others.

To learn more about DV’s Publisher Division, visit https://doubleverify.com/publishers/.

About DoubleVerify
DoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220414005217/en/

Press

Chris Harihar

Chris@crenshawcomm.com

Source: DoubleVerify

FAQ

What is the role of Andrew Smith at DoubleVerify?

Andrew Smith has been appointed as Senior Vice President of Product, Publisher, where he will lead product strategy and oversee feature expansions for the DV Publisher Suite.

What is the DV Publisher Suite?

The DV Publisher Suite is a comprehensive yield solution that provides measurement, insights, and tools to improve ad delivery and enhance inventory quality for publishers.

How does Andrew Smith's background impact DoubleVerify?

With over 20 years of experience, Smith's background in product development and publisher relations is expected to enhance DoubleVerify's offerings and bridge campaign measurement between advertisers and publishers.

Why is Andrew Smith's appointment significant for DoubleVerify?

Smith's appointment is significant as he brings a strong track record of driving results and innovations in the advertising sector, which could lead to enhanced product strategies at DoubleVerify.