DoubleVerify Launches Industry-Leading GenAI Protection to Safeguard Brands from Low-Quality, AI-Generated Content
DoubleVerify (DV) has launched its Generative Artificial Intelligence (GenAI) Website Avoidance & Detection solution to help advertisers protect their brands from low-quality, AI-generated content. According to DV's 2024 Global Insights Trends Report, 54% of marketers believe GenAI negatively impacts media quality.
The solution offers both post-bid monitoring and pre-bid avoidance through DV Authentic Brand Suitability® across leading DSPs. DV's approach combines AI-driven analysis with human expertise to identify websites containing low-quality AI-generated content, characterized by repetitive formats, chatbot-generated text, and placeholder content. The service currently focuses on English-language content, with plans for expansion to other languages.
DoubleVerify (DV) ha lanciato la sua soluzione di evitamento e rilevamento dei siti web basata su Intelligenza Artificiale Generativa (GenAI) per aiutare gli inserzionisti a proteggere i loro marchi da contenuti generati da AI di scarsa qualità. Secondo il Rapporto sulle Tendenze Globali di DV per il 2024, il 54% dei marketer crede che il GenAI influisca negativamente sulla qualità dei media.
La soluzione offre sia monitoraggio post-bid che evitamento pre-bid attraverso il DV Authentic Brand Suitability® su DSP di livello superiore. L'approccio di DV combina analisi guidata da AI con expertise umana per identificare siti web contenenti contenuti generati da AI di bassa qualità, caratterizzati da formati ripetitivi, testi generati da chatbot e contenuti segnaposto. Il servizio si concentra attualmente sui contenuti in lingua inglese, con piani di espansione verso altre lingue.
DoubleVerify (DV) ha lanzado su solución de evitación y detección de sitios web basada en Inteligencia Artificial Generativa (GenAI) para ayudar a los anunciantes a proteger sus marcas de contenido de baja calidad generado por IA. Según el Informe de Tendencias Globales 2024 de DV, el 54% de los comercializadores creen que GenAI impacta negativamente en la calidad de los medios.
La solución ofrece tanto monitoreo post-bid como evitación pre-bid a través de DV Authentic Brand Suitability® en principales DSPs. El enfoque de DV combina análisis impulsado por IA con experiencia humana para identificar sitios web que contienen contenido de baja calidad generado por IA, caracterizado por formatos repetitivos, texto generado por chatbots y contenido de marcador de posición. El servicio actualmente se centra en contenido en inglés, con planes de expansión a otros idiomas.
더블베리파이(DoubleVerify, DV)가 광고주가 저품질 AI 생성 콘텐츠로부터 브랜드를 보호할 수 있도록 생성형 인공지능(GenAI) 웹사이트 회피 및 감지 솔루션을 출시했습니다. DV의 2024 글로벌 인사이트 트렌드 보고서에 따르면, 54%의 마케팅 담당자는 GenAI가 미디어 품질에 부정적인 영향을 미친다고 생각합니다.
이 솔루션은 주요 DSP를 통해 DV 인증 브랜드 적합성(DV Authentic Brand Suitability®)을 사용하여 입찰 후 모니터링과 입찰 전 회피를 제공합니다. DV의 접근 방식은 AI 기반 분석과 인간의 전문성을 결합하여 반복적인 형식, 챗봇 생성 텍스트 및 자리 표시자 콘텐츠로 특징 지어지는 저품질 AI 생성 콘텐츠가 포함된 웹사이트를 식별합니다. 이 서비스는 현재 영어 콘텐츠에 중점을 두고 있으며, 다른 언어로의 확장을 계획하고 있습니다.
DoubleVerify (DV) a lancé sa solution d'évitement et de détection de sites web basée sur l'Intelligence Artificielle Générative (GenAI) pour aider les annonceurs à protéger leurs marques contre les contenus générés par IA de mauvaise qualité. Selon le Rapport sur les Tendances Globales 2024 de DV, 54% des marketers estiment que le GenAI a un impact négatif sur la qualité des médias.
La solution offre à la fois une surveillance post-enchère et une évitement pré-enchère grâce au DV Authentic Brand Suitability® sur les principaux DSP. L'approche de DV combine une analyse guidée par l'IA avec une expertise humaine pour identifier les sites web contenant des contenus générés par IA de faible qualité, caractérisés par des formats répétitifs, des textes générés par chatbot et des contenus de remplacement. Le service se concentre actuellement sur les contenus en langue anglaise, avec des plans d'expansion vers d'autres langues.
DoubleVerify (DV) hat seine Lösung zur Vermeidung und Erkennung von Websites mit Generativer Künstlicher Intelligenz (GenAI) eingeführt, um Werbetreibenden zu helfen, ihre Marken vor qualitativ minderwertigen, von KI generierten Inhalten zu schützen. Laut dem Global Insights Trends Report 2024 von DV glauben 54% der Marketer, dass GenAI die Medienqualität negativ beeinflusst.
Die Lösung bietet sowohl Post-Bid-Überwachung als auch Pre-Bid-Vermeidung über DV Authentic Brand Suitability® auf führenden DSPs. Der Ansatz von DV kombiniert KI-gesteuerte Analyse mit menschlicher Expertise, um Websites zu identifizieren, die qualitativ minderwertige, von KI generierte Inhalte enthalten, die durch sich wiederholende Formate, von Chatbots generierte Texte und Platzhalterinhalte gekennzeichnet sind. Der Dienst konzentriert sich derzeit auf englischsprachige Inhalte und plant die Expansion in andere Sprachen.
- Launch of new GenAI protection solution expands DV's brand safety offerings
- Dual approach combining pre-bid and post-bid protection provides comprehensive media authentication
- Technology combines AI-driven analysis with human expertise for precise detection
- None.
Insights
The launch of DoubleVerify's GenAI protection solution addresses a critical market need as AI-generated content proliferates across digital media. The technology combines AI analysis with human oversight to identify low-quality content while preserving access to legitimate AI-enhanced publications. The 54% of marketers concerned about AI's impact on media quality highlights the timeliness of this solution.
The dual pre-bid and post-bid approach is particularly sophisticated, allowing advertisers to both proactively avoid unsuitable content and gather performance data for optimization. The focus on detecting specific quality signals like repetitive formats and chatbot-generated text demonstrates a nuanced understanding of the AI content landscape. This positions DV to capture growing demand for brand safety tools in the AI era, though the initial English-only limitation may temporarily restrict global market penetration.
This product launch strengthens DoubleVerify's competitive position in the digital advertising verification market. With the rapid proliferation of AI content tools, brand safety concerns represent a significant market opportunity. The solution's integration with existing DV Authentic Brand Suitability® platform ensures quick adoption among current clients while potentially attracting new ones seeking comprehensive AI content protection.
The timing is strategic, as advertisers are increasingly scrutinizing their digital media placements. The automated, category-based implementation reduces operational friction compared to manual blocklists, offering scalability advantages. While currently to English content, the planned expansion to other languages indicates strong growth potential, particularly in international markets where AI content regulation may be less developed.
New solution helps advertisers protect their brand reputation online and stay ahead of emerging low-quality, AI-generated content
According to DV’s 2024 Global Insights Trends Report,
“Advertisers are focused on maximizing campaign performance while ensuring that their ads appear within suitable environments that align with their brand,” said Mark Zagorski, CEO of DoubleVerify. “By expanding DV’s brand suitability solutions to identify low-quality, AI-generated content, we’re empowering advertisers to stay ahead in a rapidly evolving ecosystem.”
DV uses a nuanced approach to classify websites within its GenAI Websites category. The company evaluates sites and subdomains predominantly exhibiting AI-generated, low-quality content with minimal human oversight. Poor quality signals include repetitive cookie-cutter formats, chatbot-generated text within articles, placeholder content, and other markers that may concern advertisers.
Powered by proprietary detection technology that combines AI-driven analysis with human expertise, DV’s GenAI solution ensures precision in identifying and categorizing low-quality content. Importantly, websites that use generative AI responsibly and maintain reasonable quality standards are not categorized, allowing advertisers to balance quality reach with suitability.
DV’s category-based implementation streamlines activation and ensures dynamic updates, eliminating the manual effort of maintaining inclusion and exclusion lists. This approach enables advertisers to stay ahead of the ever-growing landscape of low-quality, AI-generated content. In addition, aligning pre-bid controls with post-bid measurement offers advertisers a comprehensive media authentication strategy. Pre-bid protection evaluates content before impressions are transacted to support the delivery of ads to appropriate environments. Post-bid measurement analyzes content after impressions are purchased, offering advertisers insights into suitable ad delivery. This dual approach helps brands optimize future campaigns and media investment decisions.
Currently, DV’s GenAI classification applies to English-language content with plans to launch across other languages in the future.
For more information, contact sales@doubleverify.com.
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, we make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Learn more at www.doubleverify.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241209138124/en/
Press: Chris Harihar, chris.harihar@modop.com
Source: DoubleVerify
FAQ
What is DoubleVerify's (DV) new GenAI protection solution?
What percentage of marketers believe GenAI negatively impacts media quality according to DV's 2024 report?
How does DV's GenAI detection technology work?
What languages does DV's GenAI classification currently support?
