EDO and DoubleVerify Unveil First-of-its-Kind AI-Driven Optimization for CTV Advertising
EDO and DoubleVerify (DV) have announced a groundbreaking partnership to enhance Connected TV (CTV) advertising through AI-powered optimization. The integration combines EDO's engagement metrics with DV Scibids AI, DoubleVerify's proprietary technology, to optimize media buys using ad-driven engagement signals.
The partnership leverages EDO's database of over 133 million streaming ad airings and associated engagement metrics. DV Scibids AI automatically generates custom bidding algorithms using DSP impression-level data feeds and measurement data to achieve specific KPIs. The system can dynamically adjust media buys based on TV-driven ad engagement, allowing advertisers to prioritize high-engagement markets and optimize inventory purchases accordingly.
Advertisers can activate this solution through major DSPs including Google, Trade Desk, and Xandr to maximize campaign ROAS and engagement.
EDO e DoubleVerify (DV) hanno annunciato una partnership innovativa per migliorare la pubblicità sulla TV connessa (CTV) attraverso l'ottimizzazione basata sull'IA. L'integrazione combina le metriche di coinvolgimento di EDO con DV Scibids AI, la tecnologia proprietaria di DoubleVerify, per ottimizzare gli acquisti pubblicitari utilizzando segnali di coinvolgimento guidati dagli annunci.
La partnership sfrutta il database di EDO che comprende oltre 133 milioni di trasmissioni pubblicitarie in streaming e relative metriche di coinvolgimento. DV Scibids AI genera automaticamente algoritmi di offerta personalizzati utilizzando i feed di dati a livello di impression DSP e i dati di misurazione per raggiungere KPI specifici. Il sistema può regolare dinamicamente gli acquisti media in base al coinvolgimento pubblicitario guidato dalla TV, permettendo agli inserzionisti di dare priorità ai mercati ad alto coinvolgimento e ottimizzare gli acquisti di inventario di conseguenza.
Gli inserzionisti possono attivare questa soluzione tramite i principali DSP, tra cui Google, Trade Desk e Xandr, per massimizzare il ROAS e il coinvolgimento della campagna.
EDO y DoubleVerify (DV) han anunciado una asociación revolucionaria para mejorar la publicidad en la TV conectada (CTV) a través de la optimización impulsada por IA. La integración combina las métricas de participación de EDO con DV Scibids AI, la tecnología propia de DoubleVerify, para optimizar las compras de medios utilizando señales de participación basadas en anuncios.
La asociación aprovecha la base de datos de EDO que incluye más de 133 millones de emisiones publicitarias en streaming y métricas de participación asociadas. DV Scibids AI genera automáticamente algoritmos de pujas personalizados a partir de los feeds de datos a nivel de impresión de DSP y los datos de medición para alcanzar KPI específicos. El sistema puede ajustar dinámicamente las compras de medios en función del compromiso publicitario impulsado por la TV, permitiendo a los anunciantes priorizar mercados de alta participación y optimizar las compras de inventario en consecuencia.
Los anunciantes pueden activar esta solución a través de los principales DSP como Google, Trade Desk y Xandr para maximizar el ROAS y la participación de la campaña.
EDO와 DoubleVerify (DV)가 AI 기반 최적화를 통해 연결된 TV (CTV) 광고를 향상시키기 위한 혁신적인 파트너십을 발표했습니다. 이 통합은 EDO의 참여 메트릭과 DoubleVerify의 독점 기술인 DV Scibids AI를 결합하여 광고에 따른 참여 신호를 사용하여 미디어 구매를 최적화합니다.
이번 파트너십은 EDO의 1억 3,300만 개의 스트리밍 광고 방송 및 관련 참여 메트릭 데이터베이스를 활용합니다. DV Scibids AI는 DSP 인상 수준 데이터 피드와 측정 데이터를 사용하여 특정 KPI를 달성하기 위한 맞춤형 입찰 알고리즘을 자동으로 생성합니다. 이 시스템은 TV 기반 광고 참여에 따라 미디어 구매를 동적으로 조정할 수 있어 광고주가 높은 참여 시장을 우선적으로 고려하고 재고 구매를 최적화할 수 있게 합니다.
광고주는 Google, Trade Desk, Xandr를 포함한 주요 DSP를 통해 이 솔루션을 활성화하여 캠페인 ROAS 및 참여를 극대화할 수 있습니다.
EDO et DoubleVerify (DV) ont annoncé un partenariat révolutionnaire pour améliorer la publicité sur la télévision connectée (CTV) grâce à une optimisation pilotée par l'IA. L'intégration combine les métriques d'engagement d'EDO avec DV Scibids AI, la technologie propriétaire de DoubleVerify, pour optimiser les achats média en utilisant des signaux d'engagement basés sur les annonces.
Ce partenariat exploite la base de données d'EDO qui comprend plus de 133 millions de diffusions publicitaires en streaming et les métriques d'engagement associées. DV Scibids AI génère automatiquement des algorithmes d'enchères personnalisés en utilisant les flux de données au niveau d'impression DSP et les données de mesure pour atteindre des KPI spécifiques. Le système peut ajuster dynamiquement les achats média en fonction de l'engagement publicitaire par la télévision, permettant aux annonceurs de donner la priorité aux marchés à fort engagement et d'optimiser les achats de stock en conséquence.
Les annonceurs peuvent activer cette solution via les principaux DSP tels que Google, Trade Desk et Xandr pour maximiser le ROAS et l'engagement de la campagne.
EDO und DoubleVerify (DV) haben eine bahnbrechende Partnerschaft angekündigt, um die Werbung im Connected TV (CTV) durch KI-gesteuerte Optimierung zu verbessern. Die Integration kombiniert die Engagement-Metriken von EDO mit DV Scibids AI, der proprietären Technologie von DoubleVerify, um Medieneinkäufe mit werbebasierten Engagement-Signalen zu optimieren.
Die Partnerschaft nutzt die Datenbank von EDO mit über 133 Millionen Streaming-Werbeausstrahlungen und den damit verbundenen Engagement-Metriken. DV Scibids AI generiert automatisch maßgeschneiderte Gebotsalgorithmen unter Verwendung von DSP-Impressions-Feed-Daten und Messdaten, um spezifische KPIs zu erreichen. Das System kann Medieneinkäufe dynamisch anpassen, basierend auf dem TV-gesteuerten Werbeengagement, was es den Werbetreibenden ermöglicht, hoch engagierte Märkte zu priorisieren und die Bestandskäufe entsprechend zu optimieren.
Werbetreibende können diese Lösung über große DSPs wie Google, Trade Desk und Xandr aktivieren, um den ROAS und das Engagement der Kampagne zu maximieren.
- First-to-market AI-powered CTV advertising optimization solution
- Access to extensive database of 133M+ streaming ad airings
- Integration with major DSPs (Google, Trade Desk, Xandr)
- Enhanced targeting capability through dynamic market optimization
- None.
Insights
Integration of EDO’s engagement metrics with DV Scibids AI boosts precision and ROI in CTV ads
DV Scibids AI automates and optimizes advertisers’ programmatic buying of digital ad campaigns. DoubleVerify’s proprietary AI technology leverages DSP impression-level data feeds, first-party data, and third-party measurement data, to dynamically generate custom bidding algorithms tailored to clients’ specific KPIs and desired outcomes, while improving operational efficiency and reducing manual lift.
EDO’s investment-grade data science models match every TV ad airing with actual engagement activity, a proven indicator of future sales. Through this partnership, DV advertisers can enhance campaigns using EDO's extensive database of over 133 million streaming ad airings and associated engagement metrics. With DV Scibids AI dynamic activation, clients can optimize their business outcomes using EDO insights to meet desired CTV campaign objectives.
"Our work with DoubleVerify empowers advertisers to make smarter, more effective programmatic investments by giving them the syndicated, scaled mid-funnel metrics they need to predict and improve campaign performance," said Kevin Krim, CEO, EDO. "As consumers flock to CTV and audiences become more fragmented, outcomes like search and website visits provide brands with powerful signals that they are reaching the right consumers and moving them closer to purchase. Our partnership with DV marks another step forward in empowering advertisers to ensure every CTV engagement contributes measurably to their goals.”
EDO and DV’s approach identifies and prioritizes high-engagement markets and media placements, enabling advertisers to dynamically adjust their media buys based on TV-driven ad engagement. For instance, if consumers engage most with a brand’s ads in
“By integrating EDO’s CTV data with DV Scibids AI, we empower advertisers to maximize ROI and enhance brand engagement, driving stronger support for their business outcomes,” said Steven Woolway, EVP of Business Development, DoubleVerify. “This unique partnership sets a new standard for CTV advertising, combining advanced AI with robust engagement data to deliver unmatched precision and effectiveness.”
Advertisers can activate EDO plus DV Scibids AI through leading DSPs, including Google, Trade Desk, and Xandr, to maximize campaign ROAS and ad-driven engagement.
About EDO
EDO, Inc. is the TV outcomes company — a leading platform measuring predictive behaviors driven by Convergent TV advertising. By combining immediate engagement signals with world-class decision science, EDO data maximizes creative and media performance. We work with modern marketers at leading brands, TV networks, entertainment studios and ad agencies. EDO's investment-grade data aligns advertising investments to business results – with detailed competitive, category, historical and predictive intelligence. For industry intel, success stories and top ads, visit EDO.com.
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, DV strengthens the digital advertising ecosystem, ensuring a fair value exchange between buyers and sellers of digital media.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241217670291/en/
EDO Media Contact
KCSA for EDO
kcsa@edo.com
DoubleVerify Media Contact
Chris Harihar
Mod Op, on behalf of DoubleVerify
chris.harihar@modop.com
Source: EDO, Inc.
FAQ
What is the new partnership between EDO and DoubleVerify (DV) for CTV advertising?
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