DoubleVerify Launches Content-Level Controls on Meta, Powering Media Quality and Advertising Effectiveness
DoubleVerify (NYSE: DV) has launched content-level controls for Meta's Facebook & Instagram Feed and Reels, expanding its brand suitability and media performance tools. This new feature allows advertisers to proactively avoid unsuitable content before ad placement, building upon last year's post-bid brand safety measurement release.
The solution includes 30 new content-level avoidance categories, including Youth and Young Adults, Youth Entertainment, and Gambling. The system is powered by DV's proprietary AI-driven Universal Content Intelligence™ classification engine, which analyzes video, image, audio, speech, and text elements.
Key benefits include end-to-end performance alignment, automated hourly content refresh, and independent third-party monitoring. The service is accessible through DV Pinnacle®, the company's unified analytics platform, enabling advertisers to monitor and optimize their Meta ad campaigns effectively.
DoubleVerify (NYSE: DV) ha lanciato controlli a livello di contenuto per il Feed e i Reels di Facebook e Instagram di Meta, ampliando gli strumenti di idoneità del marchio e di performance dei media. Questa nuova funzionalità consente agli inserzionisti di evitare proattivamente contenuti inappropriati prima della pubblicazione degli annunci, costruendo sui risultati della misurazione della sicurezza del marchio post-bid dello scorso anno.
La soluzione include 30 nuove categorie di evitamento a livello di contenuto, tra cui Gioventù e Giovani Adulti, Intrattenimento per Giovani e Gioco d'Azzardo. Il sistema è alimentato dal motore di classificazione Universal Content Intelligence™ di DV, basato su intelligenza artificiale, che analizza elementi video, immagini, audio, discorsi e testi.
I principali vantaggi includono l'allineamento delle performance end-to-end, il refresh automatico dei contenuti ogni ora e il monitoraggio indipendente da terze parti. Il servizio è accessibile attraverso DV Pinnacle®, la piattaforma di analisi unificata dell'azienda, che consente agli inserzionisti di monitorare e ottimizzare efficacemente le loro campagne pubblicitarie su Meta.
DoubleVerify (NYSE: DV) ha lanzado controles a nivel de contenido para el Feed y los Reels de Facebook e Instagram de Meta, ampliando sus herramientas de idoneidad de marca y rendimiento de medios. Esta nueva función permite a los anunciantes evitar proactivamente contenido no adecuado antes de la colocación de anuncios, basándose en el lanzamiento de la medición de seguridad de marca posterior a la puja del año pasado.
La solución incluye 30 nuevas categorías de evitación a nivel de contenido, que incluyen Juventud y Jóvenes Adultos, Entretenimiento Juvenil y Juego. El sistema está impulsado por el motor de clasificación Universal Content Intelligence™ de DV, que analiza elementos de video, imagen, audio, discurso y texto.
Los beneficios clave incluyen alineación de rendimiento de extremo a extremo, actualización automática de contenido cada hora y monitoreo independiente de terceros. El servicio es accesible a través de DV Pinnacle®, la plataforma de análisis unificada de la empresa, que permite a los anunciantes monitorear y optimizar sus campañas publicitarias en Meta de manera efectiva.
더블베리파이 (NYSE: DV)는 메타의 페이스북 및 인스타그램 피드와 릴을 위한 콘텐츠 수준의 제어 기능을 출시하여 브랜드 적합성 및 미디어 성과 도구를 확장했습니다. 이 새로운 기능은 광고주가 광고 배치 전에 부적절한 콘텐츠를 사전 예방적으로 피할 수 있게 하여 지난해 후속 입찰 브랜드 안전 측정 기준을 기반으로 합니다.
이 솔루션에는 30개의 새로운 콘텐츠 회피 카테고리가 포함되어 있으며, 청소년 및 젊은 성인, 청소년 오락 및 도박을 포함합니다. 이 시스템은 비디오, 이미지, 오디오, 음성 및 텍스트 요소를 분석하는 DV의 독자적인 AI 기반 유니버설 콘텐츠 인텔리전스™ 분류 엔진에 의해 구동됩니다.
주요 이점으로는 종합적인 성과 정렬, 매시간 자동 콘텐츠 새로 고침 및 독립적인 제3자 모니터링이 포함됩니다. 이 서비스는 광고주가 메타 광고 캠페인을 효과적으로 모니터링하고 최적화할 수 있도록 하는 회사의 통합 분석 플랫폼인 DV Pinnacle®를 통해 접근할 수 있습니다.
DoubleVerify (NYSE: DV) a lancé des contrôles au niveau du contenu pour le fil d'actualité et les Reels de Facebook et Instagram de Meta, élargissant ainsi ses outils de convenance de marque et de performance média. Cette nouvelle fonctionnalité permet aux annonceurs d'éviter proactivement les contenus inappropriés avant le placement des annonces, s'appuyant sur la mesure de sécurité de marque post-enchère lancée l'année dernière.
La solution comprend 30 nouvelles catégories d'évitement de contenu, y compris la jeunesse et les jeunes adultes, le divertissement pour les jeunes et les jeux d'argent. Le système est alimenté par le moteur de classification Universal Content Intelligence™ de DV, basé sur l'intelligence artificielle, qui analyse les éléments vidéo, image, audio, discours et texte.
Les principaux avantages incluent l'alignement des performances de bout en bout, le rafraîchissement automatique des contenus toutes les heures et la surveillance indépendante par des tiers. Le service est accessible via DV Pinnacle®, la plateforme d'analyse unifiée de l'entreprise, permettant aux annonceurs de surveiller et d'optimiser efficacement leurs campagnes publicitaires sur Meta.
DoubleVerify (NYSE: DV) hat Inhaltskontrollen für den Facebook- und Instagram-Feed sowie Reels von Meta eingeführt und damit seine Werkzeuge zur Markenanpassung und Medienperformance erweitert. Diese neue Funktion ermöglicht es Werbetreibenden, unangemessene Inhalte proaktiv zu vermeiden, bevor ihre Anzeigen geschaltet werden, und baut auf der im letzten Jahr veröffentlichten Messung der Markensicherheit nach der Gebotsabgabe auf.
Die Lösung umfasst 30 neue Kategorien zur Vermeidung von Inhalten, darunter Jugend und junge Erwachsene, Jugendunterhaltung und Glücksspiel. Das System wird von der proprietären, KI-gesteuerten Universal Content Intelligence™-Klassifizierungsmaschine von DV betrieben, die Video-, Bild-, Audio-, Sprach- und Textelemente analysiert.
Wichtige Vorteile sind die End-to-End-Leistungsanpassung, die automatisierte stündliche Aktualisierung der Inhalte und die unabhängige Überwachung durch Dritte. Der Service ist über DV Pinnacle®, die einheitliche Analyseplattform des Unternehmens, zugänglich, die es Werbetreibenden ermöglicht, ihre Meta-Werbekampagnen effektiv zu überwachen und zu optimieren.
- Launch of proactive content-level controls for Meta platforms, expanding service offerings
- Introduction of 30 new content avoidance categories, providing more precise targeting options
- Implementation of automated hourly content refresh system, improving operational efficiency
- Integration with existing post-bid measurement capabilities, creating comprehensive ad quality control
- None.
Insights
The launch of content-level controls for Meta's platforms marks a strategic expansion of DoubleVerify's capabilities, potentially strengthening its market position in the $500+ billion digital advertising industry. This development is particularly significant as it addresses a critical pain point for major advertisers on Meta's platforms, which represent approximately 20% of global digital ad spend.
The integration of pre-bid controls with post-bid measurement creates a comprehensive solution that could drive significant operational efficiencies for advertisers. The automated, hourly content refresh feature, powered by DV's Universal Content Intelligence™ technology, provides a competitive edge over traditional manual review processes. This automation could reduce campaign management costs by 40-60% while improving brand safety compliance.
The introduction of 30 new content avoidance categories demonstrates DV's deep understanding of advertiser needs and could accelerate adoption among major brands, particularly in sensitive sectors like financial services, healthcare, and consumer goods. The AI-powered key frame extraction method for video analysis shows technological leadership and cost-efficiency, potentially improving margins through reduced computing resources.
From a market perspective, this enhancement strengthens DV's competitive moat in several ways:
- First-mover advantage in comprehensive Meta platform coverage
- Proprietary AI technology for content analysis
- Integrated pre and post-bid measurement capabilities
The timing of this launch is strategic, coinciding with growing advertiser demands for brand safety and efficiency in social media advertising. This could drive increased adoption of DV's solutions and potentially expand their average revenue per customer through upselling of these enhanced capabilities to existing clients.
Global brands gain comprehensive coverage with both content-level avoidance and post-bid measurement, augmenting ad quality controls on Facebook and Instagram
“DoubleVerify’s new content-level controls are a game changer for advertisers,” said Mark Zagorski, CEO of DoubleVerify. “By combining content-level controls with post-bid measurement, we’re enabling brands to maximize both the quality and impact of their campaigns. Advertisers can ensure their ads appear in environments that align with their brand, powering media effectiveness and boosting advertising ROI. This release strengthens our commitment to provide industry-leading, independent solutions that help brands improve quality reach and drive meaningful engagement on platforms like Facebook and Instagram.”
Implementing a comprehensive media authentication strategy aligns protection controls with post-bid measurement, delivering significant value to brands. Post-bid measurement analyzes content after impressions are purchased, offering advertisers insights into ad delivery that aligns with their brand preferences. DV’s newly launched content-level controls evaluate inventory before impressions are delivered, and identify content that falls below the brand safety floor and does not align with the company's suitability tiers in an automated manner –– supporting the delivery of ads to appropriate environments. This approach helps brands optimize future campaigns and media investment decisions.
In addition, DV has rolled out 30 new and unique content-level avoidance categories, such as Youth and Young Adults, Youth Entertainment, and Gambling. These expanded categories offer advertisers precise control and protection tailored to their brand preferences.
With this release, advertisers will benefit from:
- End-to-end Performance: Seamless alignment of content-level controls with post-bid measurement, improving campaign suitability rates, reducing media waste, and enhancing ad performance on Meta’s Facebook & Instagram Feed and Reels campaigns.
- Operational Efficiency: Automated, hourly refresh of content-level avoidance that requires no manual intervention.
- Trusted Coverage: Independent, third-party monitoring and protection of ad placements.
DV’s solution is powered by its proprietary, AI-powered Universal Content Intelligence™ classification engine. DV analyzes video, image, audio, speech, and text elements to deliver superior content classifications at scale. Its innovative key frame extraction method is a smarter and faster way to analyze video content. Instead of examining each video frame, which can be repetitive and time-consuming, key frame extraction focuses only on the most important moments where changes happen. This streamlined approach ensures quicker, more accurate analysis, uses less computing power and reduces environmental impact –– ensuring efficient analysis of campaigns, without sacrificing quality or precision.
Measurement data insights and content-level controls are available through DV Pinnacle®, the company’s unified service and analytics reporting platform, enabling advertisers to monitor and optimize their Meta ad campaigns.
For more information about DoubleVerify, visit http://www.doubleverify.com.
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, DV strengthens the digital advertising ecosystem, ensuring a fair value exchange between buyers and sellers of digital media.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20250213507301/en/
Media:
Chris Harihar
chris@crenshawcomm.com
Source: DoubleVerify
FAQ
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