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DoubleVerify Holdings, Inc. (NYSE: DV) is a leader in digital performance solutions, dedicated to enhancing the quality and effectiveness of digital advertising. Headquartered in New York City, DoubleVerify provides innovative solutions that empower media buyers and sellers with transparency and accountability. The company's core offerings include ad viewability, brand safety, fraud protection, accurate impression delivery, and audience quality monitoring across digital ad campaigns.
Established in 2008, DoubleVerify has partnered with hundreds of Fortune 500 companies, helping them maximize the value of their media investments. The company's flagship solution, the DV Authentic Ad, ensures that digital ads are delivered in brand-safe environments, are fully viewable by real individuals, and appear in the intended geographical locations.
DoubleVerify's business model centers around a Measured Transaction Fee, which is charged based on the volume of media transactions verified through its platform. This performance-based revenue model has proven successful, creating significant value for clients and fostering trust in digital media transactions.
Recently, DoubleVerify achieved a pioneering milestone by becoming the first company to earn the TRUSTe Responsible AI Certification. This certification highlights DoubleVerify's commitment to responsible AI practices, aligning with industry standards such as the EU AI Act and the NIST AI Risk Management Framework. This achievement not only sets DoubleVerify apart but also strengthens its position as a trusted partner in the digital advertising ecosystem.
The company is backed by notable investors including JMI Equity, Institutional Venture Partners, Blumberg Capital, First Round Capital, and Genacast Ventures. As DoubleVerify continues to innovate and expand its offerings, it remains focused on fostering a fair and transparent digital ad marketplace.
For more information, visit doubleverify.com.
EDO and DoubleVerify (DV) have announced a groundbreaking partnership to enhance Connected TV (CTV) advertising through AI-powered optimization. The integration combines EDO's engagement metrics with DV Scibids AI, DoubleVerify's proprietary technology, to optimize media buys using ad-driven engagement signals.
The partnership leverages EDO's database of over 133 million streaming ad airings and associated engagement metrics. DV Scibids AI automatically generates custom bidding algorithms using DSP impression-level data feeds and measurement data to achieve specific KPIs. The system can dynamically adjust media buys based on TV-driven ad engagement, allowing advertisers to prioritize high-engagement markets and optimize inventory purchases accordingly.
Advertisers can activate this solution through major DSPs including Google, Trade Desk, and Xandr to maximize campaign ROAS and engagement.
DoubleVerify (DV) has launched its Generative Artificial Intelligence (GenAI) Website Avoidance & Detection solution to help advertisers protect their brands from low-quality, AI-generated content. According to DV's 2024 Global Insights Trends Report, 54% of marketers believe GenAI negatively impacts media quality.
The solution offers both post-bid monitoring and pre-bid avoidance through DV Authentic Brand Suitability® across leading DSPs. DV's approach combines AI-driven analysis with human expertise to identify websites containing low-quality AI-generated content, characterized by repetitive formats, chatbot-generated text, and placeholder content. The service currently focuses on English-language content, with plans for expansion to other languages.
DoubleVerify (NYSE: DV), a leading software platform for digital media measurement, data and analytics, has announced its CEO Mark Zagorski's participation in two upcoming investor conferences. The first is the Truist Securities Virtual Internet Growth Summit on Monday November 11th, 2024, featuring a fireside chat at 9:00 a.m. ET. The second is the 2024 RBC Global TIMT Conference on Tuesday November 19th, 2024, with a fireside chat scheduled for 4:40 p.m. ET. Both sessions will be accessible via live webcast and archived replay on DoubleVerify's investor relations website.
DoubleVerify (NYSE: DV) reported strong financial results for Q3 2024, with revenue increasing by 18% year-over-year to $169.6 million. The company achieved a net income of $18.2 million and an Adjusted EBITDA of $60.2 million, representing a 35% margin. DV announced a new $200 million authorization for additional stock repurchases, bringing the total available to $275 million. Key growth metrics include:
- Activation revenue: $96.8 million, up 18%
- Measurement revenue: $58.5 million, up 14%
- Supply-side revenue: $14.3 million, up 30%
- MTM for CTV: up 59%
DV also expanded its product capabilities and partnerships, securing major clients like Microsoft and winning 70% of Oracle RFPs. The company plans to introduce new solutions on Meta and TikTok in early 2025. For Q4 2024, DV anticipates revenue between $194-$200 million and Adjusted EBITDA of $73-$79 million. Full-year 2024 guidance includes revenue of $660-$666 million and Adjusted EBITDA of $218-$224 million.
DoubleVerify (NYSE: DV) has launched DV Attention for Publishers, a new solution providing publishers with detailed attention metrics to optimize campaign performance. The platform offers over 15 metrics across more than 10 inventory dimensions, helping publishers maximize their inventory value. The solution, backed by MRC accreditation received in 2023 for DV Authentic Attention® metrics, includes features such as granular campaign metrics, performance optimization tools, and advertiser vertical attention benchmarks. Publishers can analyze attention data across various dimensions including ad unit, device type, media type, and advertiser details.
DoubleVerify (NYSE: DV) announced an expanded integration with Snap to provide brand safety and suitability measurement. The integration allows global advertisers to independently authenticate campaign quality and protect brand reputation on Snap's platform. DV's AI-driven classification technology, powered by Universal Content Intelligence™, analyzes various content types including video, image, audio, speech, text, and links.
The solution will offer brand reputation insights, comprehensive coverage across display and video ad placements, and trusted third-party authentication. Advertisers can access measurement data through DV Pinnacle®. The integration, expanding on DV's 2019 viewability and invalid traffic measurement launch on Snap, will be available to advertisers in the coming months.
DoubleVerify (NYSE: DV) has expanded its media quality measurement coverage to include LinkedIn's premium video inventory. This enhancement allows advertisers to ensure their video ads on LinkedIn are viewable and safe from Invalid Traffic (IVT), improving campaign effectiveness. Advertisers can access measurement data and insights through DV Pinnacle®, DoubleVerify's unified service and analytics reporting platform.
The collaboration builds on DV's existing partnership with LinkedIn, which began in November 2022 with the expansion of DV's pre-bid solutions to the LinkedIn Audience Network. This latest development reinforces LinkedIn's commitment to providing safe and trusted experiences for advertisers. DV plans to make this offering available to all advertisers in the coming days.
DoubleVerify (NYSE: DV) has announced a new integration with Spotify to authenticate media quality on the platform. This expansion enables advertisers to measure fraud/invalid traffic (IVT) and viewability on video campaigns delivered through Spotify's self-serve advertising platform, Spotify Ads Manager.
The integration offers two key benefits for advertisers:
- Fraud Measurement: Detecting comprehensive fraud and IVT, from hijacked devices to bot manipulation.
- Viewability Verification: Providing comprehensive verification to identify whether an ad has the opportunity to be seen and its impact.
Brands using Spotify Ads Manager can now access DV's fraud and viewability insights across desktop and mobile in-app placements. Measurement data and insights are available through DV Pinnacle®, DoubleVerify's unified service and analytics reporting platform.
DoubleVerify (NYSE: DV) has launched its News Accelerator program to align product innovation with news industry needs and encourage advertiser spending on news and journalism. Key components include:
1. DV News Plus: A positive contextual segment for news with advanced suitability controls.
2. Enhanced analytics tools to drive positive advertiser engagement with news.
3. Partnerships with news publishers across various content types.
4. Industry education on balancing brand suitability with news content opportunities.
DV has appointed Jack Marshall as Head of News to lead this initiative. The company's data shows that advertising on news sites generates nearly 20% more engagement than non-news content, presenting a significant opportunity for brands to connect with engaged audiences while maintaining brand suitability.
DoubleVerify (NYSE: DV) has announced the upcoming introduction of content-level pre-screen avoidance on Meta's Facebook & Instagram Feed and Reels. This new feature will expand DV's suite of independent brand safety and suitability tools, allowing advertisers to proactively avoid unsuitable content before ad placement. The solution complements DV's existing post-bid measurement capabilities, providing a comprehensive approach to ad quality control.
Key points:
- Pre-screen avoidance will be available in early 2025
- Advertisers can filter out sensitive content in real-time before bidding
- The solution uses DV's proprietary Universal Content Intelligence™ classification engine
- This dual-layer approach combines pre-screen controls with post-bid measurement
- DV has been a Meta measurement partner since 2017, continuously expanding its offerings
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