Response Media Elevates Data-Driven Strategies with Domo
Domo (Nasdaq: DOMO) announced that Response Media, a data-led digital marketing agency, has chosen Domo as its global data platform. The partnership has enabled Response Media to develop more robust data practices through streamlined data storage and visualization, leading to enhanced strategic decision-making and revenue growth.
As a Domo-certified partner, Response Media successfully implemented one of its largest dashboard projects, handling 1.5 billion rows of data from over 30 sources, completing it 25% faster than expected. The integration has allowed the agency to automate time-intensive tasks, improve reporting efficiency, and reallocate resources more effectively, resulting in cost savings and improved operational efficiency.
The partnership enables Response Media to implement Domo software with its own customers, creating additional value opportunities while strengthening their data-driven marketing solutions.
Domo (Nasdaq: DOMO) ha annunciato che Response Media, un'agenzia di marketing digitale basata sui dati, ha scelto Domo come piattaforma globale per i dati. Questa collaborazione ha permesso a Response Media di sviluppare pratiche di gestione dei dati più solide grazie a un'archiviazione e visualizzazione dei dati semplificate, portando a una migliore decisione strategica e a una crescita dei ricavi.
In qualità di partner certificato Domo, Response Media ha implementato con successo uno dei suoi più grandi progetti di dashboard, gestendo 1,5 miliardi di righe di dati provenienti da oltre 30 fonti, completandolo con il 25% di anticipo rispetto alle aspettative. L'integrazione ha consentito all'agenzia di automatizzare compiti che richiedono molto tempo, migliorare l'efficienza dei report e riassegnare le risorse in modo più efficace, ottenendo risparmi sui costi e un miglioramento dell'efficienza operativa.
Questa collaborazione consente a Response Media di implementare il software Domo con i propri clienti, creando ulteriori opportunità di valore e rafforzando le loro soluzioni di marketing basate sui dati.
Domo (Nasdaq: DOMO) anunció que Response Media, una agencia de marketing digital impulsada por datos, ha elegido Domo como su plataforma global de datos. La asociación ha permitido a Response Media desarrollar prácticas de datos más sólidas a través de almacenamiento y visualización de datos simplificados, lo que ha llevado a una mejor toma de decisiones estratégicas y crecimiento de ingresos.
Como socio certificado de Domo, Response Media implementó con éxito uno de sus proyectos de panel más grandes, manejando 1.5 mil millones de filas de datos de más de 30 fuentes, completándolo un 25% más rápido de lo esperado. La integración ha permitido a la agencia automatizar tareas que consumen mucho tiempo, mejorar la eficiencia en los informes y reasignar recursos de manera más eficaz, lo que resulta en ahorros de costos y una mejora en la eficiencia operativa.
La asociación permite que Response Media implemente el software Domo con sus propios clientes, creando oportunidades adicionales de valor mientras refuerza sus soluciones de marketing basadas en datos.
Domo(나스닥: DOMO)는 데이터 기반 디지털 마케팅 에이전시인 Response Media가 Domo를 글로벌 데이터 플랫폼으로 선택했다고 발표했습니다. 이 파트너십을 통해 Response Media는 데이터 저장 및 시각화의 간소화를 통해 더 강력한 데이터 관행을 개발할 수 있었으며, 이는 전략적 의사결정 향상과 수익 성장으로 이어졌습니다.
Domo 인증 파트너로서 Response Media는 30개 이상의 출처에서 15억 개의 데이터 행을 처리하는 가장 큰 대시보드 프로젝트 중 하나를 성공적으로 구현하였으며, 예상보다 25% 더 빠르게 완료했습니다. 이 통합은 에이전시가 많은 시간을 소모하는 작업을 자동화하고 보고 효율성을 개선하며 자원을 더 효율적으로 재배치할 수 있게 하여 비용 절감과 운영 효율성 향상으로 이어졌습니다.
파트너십을 통해 Response Media는 Domo 소프트웨어를 자사 고객에게 구현할 수 있게 되어 추가적인 가치 창출 기회를 만듭니다. 동시에 데이터 기반 마케팅 솔루션을 강화하게 됩니다.
Domo (Nasdaq : DOMO) a annoncé que Response Media, une agence de marketing digital basée sur les données, a choisi Domo comme sa plateforme de données mondiale. Ce partenariat a permis à Response Media de développer des pratiques de données plus robustes grâce à un stockage et une visualisation des données rationalisés, conduisant à une amélioration de la prise de décision stratégique et de la croissance des revenus.
En tant que partenaire certifié Domo, Response Media a réussi à mettre en œuvre l'un de ses plus grands projets de tableau de bord, gérant 1,5 milliard de lignes de données provenant de plus de 30 sources, le complétant 25 % plus rapidement que prévu. L'intégration a permis à l'agence d'automatiser des tâches chronophages, d'améliorer l'efficacité des rapports et de réaffecter les ressources de manière plus efficace, ce qui a entraîné des économies de coûts et une amélioration de l'efficacité opérationnelle.
Ce partenariat permet à Response Media de mettre en œuvre le logiciel Domo auprès de ses propres clients, créant ainsi des opportunités de valeur supplémentaires tout en renforçant leurs solutions de marketing basées sur les données.
Domo (Nasdaq: DOMO) hat bekannt gegeben, dass Response Media, eine datengestützte Digitalmarketing-Agentur, Domo als ihre globale Datenplattform ausgewählt hat. Diese Partnerschaft hat es Response Media ermöglicht, durch vereinfachte Datenspeicherung und -visualisierung robuster Datenpraktiken zu entwickeln, was zu verbesserter strategischer Entscheidungsfindung und Umsatzwachstum geführt hat.
Als Domo-zertifizierter Partner hat Response Media erfolgreich eines ihrer größten Dashboard-Projekte umgesetzt und hierbei 1,5 Milliarden Datenzeilen aus über 30 Quellen verwaltet, das Projekt 25% schneller als erwartet abgeschlossen. Die Integration hat es der Agentur ermöglicht, zeitaufwendige Aufgaben zu automatisieren, die Berichterstattung zu verbessern und Ressourcen effizienter neu zuzuweisen, was zu Kosteneinsparungen und einer verbesserten operativen Effizienz geführt hat.
Die Partnerschaft ermöglicht es Response Media, Domo-Software auch bei ihren eigenen Kunden zu implementieren, wodurch weitere Wertschöpfungsmöglichkeiten geschaffen werden, während ihre datengestützten Marketinglösungen gestärkt werden.
- Successfully implemented large-scale dashboard project with 1.5 billion data rows
- Achieved 25% faster project completion time
- Realized cost savings through operational efficiency improvements
- Gained ability to implement Domo software with own customers as certified partner
- None.
Insights
This partnership announcement demonstrates DOMO's strong enterprise adoption and platform capabilities in handling complex data integrations. Response Media's successful implementation, particularly the impressive 1.5 billion row dashboard project completed 25% faster than expected, validates DOMO's efficiency claims. However, while positive, this single customer win doesn't materially impact DOMO's
The deal's strategic value lies in Response Media becoming a certified partner, potentially creating a sales multiplier effect through their client base. This could help DOMO expand its footprint in the digital marketing agency sector, though the revenue impact will likely be gradual. For context, DOMO's relatively small market cap suggests they need many such wins to meaningfully affect their financial trajectory.
In simple terms: Think of this like a restaurant getting a good review from a food critic who then becomes a regular customer and starts bringing their friends. It's positive but won't immediately transform the restaurant's business.
The technical implementation details reveal DOMO's platform sophistication in handling complex data environments. Managing 30+ data sources and 1.5 billion rows of data efficiently demonstrates robust ETL capabilities and scalable architecture. The successful delivery despite client-side platform transitions showcases DOMO's flexibility in enterprise environments.
However, in the competitive BI/analytics market, such capabilities are becoming table stakes. While DOMO shows strong execution, similar case studies exist for competitors like Tableau and Power BI. The key differentiator will be DOMO's ability to convert these technical wins into sustained revenue growth and market share gains.
For non-technical readers: Imagine DOMO as a super-efficient traffic control system that can handle millions of cars from dozens of different roads, getting them all to their destination faster than expected. While impressive, other companies are building similar systems, so the real question is who can sell more of these systems to more cities.
SILICON SLOPES,
As a leader in customer acquisition, loyalty, data strategies, and marketing automation, Response Media prioritizes insights-driven decision-making. The partnership with Domo allows the agency to optimize processes by consolidating data across systems into a single, intuitive platform, amplifying the agency’s ability to provide strategic recommendations faster and with deeper insights.
This partnership not only streamlines internal workflows, automating previously time-intensive tasks but also empowers Response Media’s teams to generate more powerful data visualizations, improving the speed and precision of reporting. As a result, the agency is now able to reallocate resources to further innovate and deliver unmatched value to its clients, while benefiting from significant cost savings and greater operational efficiency.
“Response Media has always been focused on delivering powerful marketing solutions backed by data,” said Benjamin Filip, senior director of analytics and engineering at Response Media. “By integrating Domo into our existing systems, we’ve accelerated our ability to turn complex data into actionable strategies, allowing our team to focus on what matters most - creating impactful, data-driven marketing solutions for our clients.“
As a Domo-certified partner, Response Media can now implement the software with its own customers and is building the business case for the partnership to help drive additional value for its clients. Shortly after implementing Domo into its workflows, a customer tasked Response Media with building one of the largest dashboards in the agency’s history, with data occupying 1.5 billion rows and originating from over 30 sources. Despite facing multiple timing roadblocks throughout the creation of the dashboard, including the client transitioning its own native data platform, Response Media was able to deliver the final result in
“Now that Response Media has overcome siloed data workflows, the business can access enhanced insights which enables them to make more well-informed decisions,” said Mark Maughan, chief analytics officer and SVP of customer success at Domo. “It’s exciting to see how Response Media is leveraging Domo and seeing the power of data in action, as an end-to-end solution that is empowering clients to drive growth.”
To learn more about how innovative organizations like Response Media are using Domo to put data to work for everyone, visit www.domo.com/customers.
About Response Media
Response Media is a data-driven digital marketing agency that turns data into measurable growth for its clients. Specializing in customer acquisition, loyalty, and marketing automation, Response Media helps brands build stronger customer relationships through personalized, data-led strategies. By connecting first-party data, behavioral insights, and advanced technology, the agency delivers impactful marketing solutions that drive business outcomes at scale. Serving clients across CPG, Pharma, Healthcare, Financial Services, and Travel, Response Media is dedicated to transforming data into actionable strategies that fuel growth.
For more information, visit www.responsemedia.com. Follow Response Media on LinkedIn and Instagram.
About Domo
Domo puts data to work for everyone so they can multiply their impact on the business. Our cloud-native data experience platform goes beyond traditional business intelligence and analytics, making data visible and actionable with user-friendly dashboards and apps. Underpinned by AI, data science and a secure data foundation that connects with existing cloud and legacy systems, Domo helps companies optimize critical business processes at scale and in record time to spark the bold curiosity that powers exponential business results.
For more information, visit www.domo.com. You can also follow Domo on LinkedIn, X and Facebook.
Domo is a registered trademark of Domo, Inc.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250115289718/en/
Response Media Contact
Benjamin Filip
bfilip@responsemedia.com
Domo Contact
Cynthia Cowen
PR@domo.com
Source: Domo
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