Domo Recognized as “One to Watch” in Snowflake’s Modern Marketing Data Stack Report
Domo (Nasdaq: DOMO) has been recognized as a 'Business Intelligence (BI) One to Watch' in Snowflake's Modern Marketing Data Stack 2025 report. The recognition highlights Domo's ability to deliver real-time insights into campaign performance, customer behavior, and marketing ROI using Snowflake's AI Data Cloud.
The report analyzed usage patterns from approximately 9,800 Snowflake customers as of April 2024, identifying 10 technology categories important for marketing data stacks. The study emphasizes three core factors: AI, data gravity, and privacy, marking a significant shift from the 2022 inaugural report. Domo's selection reflects its innovative approach to data and AI integration with Snowflake, serving marketers' evolving needs in the fast-growing AI landscape.
Domo (Nasdaq: DOMO) è stata riconosciuta come 'Business Intelligence (BI) da Tenere d'Occhio' nel rapporto Modern Marketing Data Stack 2025 di Snowflake. Questo riconoscimento evidenzia la capacità di Domo di fornire approfondimenti in tempo reale sulle prestazioni delle campagne, sul comportamento dei clienti e sul ritorno sugli investimenti di marketing, utilizzando l'AI Data Cloud di Snowflake.
Il rapporto ha analizzato i modelli di utilizzo di circa 9.800 clienti di Snowflake a partire da aprile 2024, identificando 10 categorie tecnologiche importanti per i data stack di marketing. Lo studio sottolinea tre fattori fondamentali: AI, gravità dei dati e privacy, segnando un cambiamento significativo rispetto al rapporto inaugurale del 2022. La selezione di Domo riflette il suo approccio innovativo all'integrazione dei dati e dell'AI con Snowflake, soddisfacendo le esigenze in evoluzione dei marketer nel panorama in rapida crescita dell'AI.
Domo (Nasdaq: DOMO) ha sido reconocida como 'Business Intelligence (BI) a Seguir' en el informe Modern Marketing Data Stack 2025 de Snowflake. Este reconocimiento resalta la capacidad de Domo para proporcionar información en tiempo real sobre el rendimiento de las campañas, el comportamiento del cliente y el retorno de inversión en marketing usando el AI Data Cloud de Snowflake.
El informe analizó los patrones de uso de aproximadamente 9.800 clientes de Snowflake a partir de abril de 2024, identificando 10 categorías tecnológicas importantes para los data stacks de marketing. El estudio enfatiza tres factores clave: IA, gravedad de datos y privacidad, marcando un cambio significativo respecto al informe inaugural de 2022. La selección de Domo refleja su enfoque innovador en la integración de datos e IA con Snowflake, atendiendo las necesidades en evolución de los marketers en el panorama de IA en rápido crecimiento.
Domo (Nasdaq: DOMO)는 스노우플레이크의 2025 년 현대 마케팅 데이터 스택 보고서에서 '주목해야 할 비즈니스 인텔리전스(BI)' 로 인정받았습니다. 이번 인정은 스노우플레이크의 AI 데이터 클라우드를 사용하여 캠페인 성과, 고객 행동 및 마케팅 ROI에 대한 실시간 통찰력을 제공하는 Domo의 능력을 강조합니다.
이 보고서는 2024 년 4 월 기준으로 약 9,800 개의 스노우플레이크 고객의 사용 패턴을 분석하여 마케팅 데이터 스택에 중요한 10 가지 기술 카테고리를 확인했습니다. 이 연구는 AI, 데이터 중력 및 프라이버시라는 세 가지 핵심 요소를 강조하며, 2022 년의 첫 번째 보고서와는 크게 변화된 점을 보여줍니다. Domo의 선택은 스노우플레이크와의 데이터 및 AI 통합에 대한 혁신적인 접근 방식을 반영하며, 빠르게 성장하는 AI 환경에서 마케터의 진화하는 요구를 충족합니다.
Domo (Nasdaq: DOMO) a été reconnue comme 'Business Intelligence (BI) à Suivre' dans le rapport Modern Marketing Data Stack 2025 de Snowflake. Cette reconnaissance met en lumière la capacité de Domo à fournir des informations en temps réel sur les performances des campagnes, le comportement des clients et le retour sur investissement marketing en utilisant l'AI Data Cloud de Snowflake.
Le rapport a analysé les schémas d'utilisation d'environ 9 800 clients de Snowflake à partir d'avril 2024, identifiant 10 catégories technologiques importantes pour les piles de données marketing. L'étude met en avant trois facteurs clés : IA, gravité des données et confidentialité, marquant un changement significatif par rapport au rapport inaugural de 2022. La sélection de Domo reflète son approche innovante en matière d'intégration des données et de l'IA avec Snowflake, répondant aux besoins en évolution des marketeurs dans le paysage en pleine croissance de l'IA.
Domo (Nasdaq: DOMO) wurde im Modern Marketing Data Stack 2025 Bericht von Snowflake als 'Business Intelligence (BI) zum Beobachten' anerkannt. Diese Anerkennung hebt die Fähigkeit von Domo hervor, Echtzeiteinblicke in die Leistung von Kampagnen, das Verhalten der Kunden und den Marketing-ROI unter Verwendung von Snowflakes AI Data Cloud zu liefern.
Der Bericht analysierte Nutzungsmuster von etwa 9.800 Snowflake-Kunden von April 2024 und identifizierte 10 wichtige Technologiekategorien für Marketing-Datenstacks. Die Studie betont drei zentrale Faktoren: KI, Datenanziehung und Datenschutz, was einen signifikanten Wandel im Vergleich zum Bericht 2022 darstellt. Die Auswahl von Domo spiegelt den innovativen Ansatz des Unternehmens bei der Integration von Daten und KI mit Snowflake wider und erfüllt die sich wandelnden Bedürfnisse der Vermarkter im schnell wachsenden KI-Landschaft.
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Domo enables joint customers to build leading data + AI solutions that make data visible and actionable on Snowflake’s AI Data Cloud
SILICON SLOPES,
The third annual edition of Snowflake’s Modern Marketing Data Stack report identifies the technologies, tools and platforms used by Snowflake customers to show how marketers and advertisers can leverage the Snowflake AI Data Cloud with partner solutions to serve existing customers and convert valuable prospects. Snowflake analyzed usage patterns from a pool of approximately 9,800 customers as of April 2024 and identified 10 technology categories that organizations consider when building their marketing data stacks to capitalize on AI. The extensive report highlights three core factors throughout the industry that mark a significant departure from the martech ecosystem highlighted in the inaugural report in 2022, creating a new normal where AI, data gravity, and privacy are intertwined.
The report offers details on how this paradigm shift is giving rise to new trends in the marketing landscape, from truly data-empowered marketers to innovative measurement techniques for marketing effectiveness.
The report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting AI Data Cloud Product Partners and their solutions as “leaders” or “ones to watch” within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake’s report provides a concrete overview of the partner technology providers and data providers marketers choose to create their data stacks.
Domo was identified in Snowflake’s report as a One to Watch in the BI category for its ability to deliver real-time insights into campaign performance, customer behavior and overall marketing ROI, and improve business performance with the speed and scale of the Snowflake AI Data Cloud.
“Domo’s strong performance and innovative approach to data and AI with Snowflake qualified them as One to Watch in the BI category. They’ve demonstrated customer success and innovative approaches to serving marketer’s ever-changing needs,” said Denise Persson, Chief Marketing Officer at Snowflake. “We look forward to our continued work with Domo, as they empower joint customers with the data and insights they need to improve business outcomes, particularly in this fast-growing AI landscape.”
“We’re honored to be recognized as a One to Watch company once again in this year’s Snowflake Modern Marketing Data Stack report,” said Mark Boothe, CMO at Domo. “This recognition is a testament to our dedication to our joint customers, who are transforming the way they do business through the powerful combination capabilities of the Domo platform with Snowflake’s AI Data Cloud. We look forward to building solutions for all users to utilize and extend the value of their Snowflake data with Domo.”
Click here to read The Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity.
To learn more about how Domo puts data to work for everyone so they can multiply their impact on the business, visit www.domo.com.
About Domo
Domo puts data to work for everyone so they can multiply their impact on the business. Our cloud-native data experience platform goes beyond traditional business intelligence and analytics, making data visible and actionable with user-friendly dashboards and apps. Underpinned by AI, data science and a secure data foundation that connects with existing cloud and legacy systems, Domo helps companies optimize critical business processes at scale and in record time to spark the bold curiosity that powers exponential business results.
For more information, visit www.domo.com. You can also follow Domo on LinkedIn, X and Facebook.
Domo is a registered trademark of Domo, Inc.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241023071067/en/
Cynthia Cowen
PR@domo.com
Source: Domo
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