New Docusign Partner Program to Drive Business Success in the Era of Intelligent Agreement Management

Rhea-AI Summary

DocuSign (NASDAQ: DOCU) has unveiled its new Partner Program, focusing on Intelligent Agreement Management (IAM), an AI-powered platform for agreement creation and management. The program introduces specialized tracks and support systems to help partners excel in building, selling, and servicing DocuSign solutions.

The program features distinct specializations including IAM Core, IAM for Sales, IAM for CXService, and CLM, organized into three main tracks:

• Build: Creating custom integration applications
• Sell: Driving customer adoption of IAM and CLM solutions
• Service: Leading strategic deployments with product expertise

Partners can access comprehensive training through DocuSign University, with new IAM accreditations and certifications available. The initiative aims to support partners across their journey from eSignature to Contract Lifecycle Management (CLM) and beyond.

Positive

• Introduction of AI-powered Intelligent Agreement Management (IAM) platform enhances product offering
• Expansion of partner ecosystem through specialized tracks could drive business growth
• New certification and training programs may increase partner expertise and service quality

Negative

• None.

Redesigned with specializations and tracks to accelerate partner growth and customer value  

SAN FRANCISCO, April 15, 2025 /PRNewswire/ -- Docusign (NASDAQ: DOCU) today introduced the new Docusign Partner Program, a bold evolution that supports partners no matter where they are on their journey - from eSignature to CLM and beyond – while accelerating growth and expanding opportunities with Docusign Intelligent Agreement Management (IAM). IAM is the AI-powered platform that underpins all Docusign solutions and transforms how organizations create, commit to, and manage agreements. 

With a modern structure built for today and the future, this program is designed around specializations to help partners better serve customers – whether they are building, selling, or servicing. The program provides specializations, tailored tracks, and advanced go-to-market support to help partners capitalize on the expansive opportunity in IAM. These changes reflect Docusign's commitment to empowering partners as trusted advisors, technical experts, and business growth accelerators for customers.

"This is more than a program refresh – it's an evolution that enables partners to play a bigger role in the customer journey," said Bronwyn Hastings, Group Vice President, Partner Development & Alliances. "Partners are vital to capturing this massive IAM opportunity and we're focused on building a program that supports long-term customer success through partner expertise, trust, and services."

Redefining Partner Expertise and Value
In today's fast-evolving market, businesses are increasingly focused on the core capabilities that partners bring to the table, such as technical expertise, deployment experience, and the ability to deliver measurable business outcomes. Whether a partner is focused on eSignature, CLM, or IAM plans, the program recognizes the full spectrum of Docusign partners and supports them in serving organizations of all sizes and their lines of business, including legal but also sales, procurement, HR, and more. This program meets partners where they are and invites them to grow with Docusign.

That's why the new partner program places an emphasis on proficiency and experience including new specializations that showcase technical excellence. These include:

• Sell: IAM Core, IAM for Sales, and IAM for CX
• Service and Sell: CLM

There are also three distinct tracks – Build, Sell, and Service – with exclusive benefits designed to guide partners along clear and prescriptive pathways to success. 

• Build: Extend the Docusign IAM platform with custom integration applications that increase customer value.
• Sell: Drive customer adoption of Docusign IAM and CLM solutions in a more strategic, consultive way.
• Service: Lead successful strategic deployments of Docusign IAM and CLM solutions with deep product expertise.

Partners can also access comprehensive IAM training through Docusign University with new IAM accreditations and certifications. 

The Docusign Partner Program is a key investment in partner success, helping them unlock greater impact across the customer agreement lifecycle. To learn more, visit the Docusign Partner Program here.

About Docusign
Docusign brings agreements to life. Nearly 1.7 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's IAM platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and CLM. Learn more at www.docusign.com. 

Media Contact
Docusign Corporate Communications media@docusign.com 

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SOURCE Docusign, Inc.

FAQ

What are the main tracks in DocuSign's new Partner Program?

The program features three main tracks: Build (for custom integrations), Sell (for driving IAM and CLM adoption), and Service (for strategic deployment leadership).

What specializations does DocuSign's new Partner Program offer?

The program offers specializations in IAM Core, IAM for Sales, IAM for CXService, and CLM.

How does DocuSign's new Partner Program support partner training?

Partners can access comprehensive IAM training through DocuSign University, including new IAM accreditations and certifications.

What is the main technology powering DocuSign's new Partner Program?

The program is powered by Intelligent Agreement Management (IAM), an AI-powered platform that transforms how organizations create, commit to, and manage agreements.