DocuSign CRO reports ESPP purchase and 6,000-share 10b5-1 sales
Rhea-AI Filing Summary
Reporting person: Paula Hansen, Chief Revenue Officer at DocuSign, Inc. (DOCU). The filing shows an ESPP purchase and several sales under a Rule 10b5-1 plan. On 10/03/2025 Ms. Hansen acquired 245 shares through the 2018 Employee Stock Purchase Plan at an effective price of $59.27 per share. On 10/07/2025 she sold a total of 6,000 shares in three transactions at weighted prices in the $70.23–$72.80 range, reducing her beneficially owned shares from 64,968 to 58,968. The sales are reported as made pursuant to a Rule 10b5-1 plan and price ranges per tranche are disclosed in the remarks.
Positive
- ESPP participation: Acquired 245 shares at $59.27 on 10/03/2025
- Use of Rule 10b5-1 plan: Sales reported as executed under a 10b5-1 plan, indicating pre-planned transactions
Negative
- Net reduction in holdings: Beneficial ownership fell from 64,968 to 58,968 shares after the sales on 10/07/2025
- Material sales size: Sold 6,000 shares at prices ranging up to $72.80, which is a notable disposition of insider stock
Insights
Insider executed routine ESPP purchase then systematically sold shares under a 10b5-1 plan.
Acquiring 245 shares via the ESPP at $59.27 reflects participation in the company compensation program; this is a routine, non-discretionary purchase tied to the plan's purchase period ending 10/03/2025. The subsequent disposals of 6,000 shares on 10/07/2025 occurred under a stated Rule 10b5-1 trading plan, which aims to provide an affirmative defense to insider trading claims when properly adopted.
Key dependencies include the established 10b5-1 plan terms and execution timing; the filing discloses price ranges ($70.23–$72.80) but not exact share counts per price in the body, though the filer offers to provide that detail on request. Monitor ongoing Form 4 filings for further planned disposals or purchases over the next quarters.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 3,051 | $70.65 | $216K |
| Sale | Common Stock | 1,734 | $71.67 | $124K |
| Sale | Common Stock | 1,215 | $72.54 | $88K |
| Grant/Award | Common Stock | 245 | $59.27 | $15K |
Footnotes (1)
- Shares acquired pursuant to the Docusign, Inc. 2018 Employee Stock Purchase Plan ("ESPP"), for the ESPP purchase period of April 7, 2025, through October 3, 2025. In accordance with the ESPP, these shares were purchased at a price equal to 85% of the closing price of the issuer's common stock on October 3, 2025. The transaction was effected pursuant to a Rule 10b5-1 plan adopted by the Reporting Person. The shares were sold at prices ranging from $70.23 to $71.19. The Reporting Person will provide upon request to the SEC, the Issuer or security holder of the Issuer, full information regarding the number of shares sold at each separate price. The shares were sold at prices ranging from $71.24 to $72.22. The Reporting Person will provide upon request to the SEC, the Issuer or security holder of the Issuer, full information regarding the number of shares sold at each separate price. The shares were sold at prices ranging from $72.24 to $72.80. The Reporting Person will provide upon request to the SEC, the Issuer or security holder of the Issuer, full information regarding the number of shares sold at each separate price.
FAQ
What transactions did Paula Hansen report on Form 4 for DOCU?
How did Hansen’s ownership change after these transactions?
Were the sales discretionary or part of a pre-arranged plan?