We Churr Did! Introducing KRISPY KREME’S® ChurrDough Collection

Rhea-AI Summary

Krispy Kreme is launching its first-ever ChurrDough Collection on Sept. 5. This collection features three unique sweet treats inspired by traditional churros, including Cinnamon Sugar Churrdough, Cookies & Kreme Churrdough, and Dulce De Leche Churrdough. Each treat is tossed in cinnamon sugar and topped with various cream fillings and toppings. The ChurrDoughs will be available at participating U.S. shops for a limited time, aimed at appealing to fans of both churros and Krispy Kreme's classic Original Glazed doughnuts.

Positive

• Introduction of the innovative ChurrDough Collection.
• Increased consumer interest expected from unique product offerings.
• Potential for enhanced brand loyalty due to new flavors.

Negative

• None.

Beginning Sept. 5, fans can experience first-of-its-kind Krispy Kreme creations inspired by the cinnamon-sugary flavor of churros

CHARLOTTE, N.C.--(BUSINESS WIRE)-- Krispy Kreme’s® latest innovation is a mouthwatering masterpiece: introducing the first-ever ChurrDough Collection, cinnamon-and-sugary craveable churro flavors transformed into three all-new light and airy sweet treats as only Krispy Kreme can.

Beginning Sept. 5, fans can experience first-of-its-kind Krispy Kreme creations inspired by the cinnamon-sugary flavor of churros (Photo: Business Wire)

Beginning Sept. 5 for a limited time at participating shops across the U.S., fans can experience these delicious ChurrDoughs individually or in a 3-pack. The ChurrDoughs are a first-of-a-kind sweet treat form for Krispy Kreme, each tossed in cinnamon sugar with a variety of unique toppings:

• Cinnamon Sugar Churrdough​: An all-new Churrdough tossed in cinnamon sugar and topped with swirls of cinnamon Kreme™ and salted caramel crunch pieces. ​
• Cookies & Kreme™ Churrdough: An all-new Churrdough tossed in cinnamon sugar, decorated with swirls of chocolate cookie Kreme™, topped with chocolate cookie pieces and drizzled with chocolate icing
• Dulce De Leche Churrdough: An all-new Churrdough tossed in cinnamon sugar, decorated with swirls of cream cheese icing and topped with cookie pieces and dulce de leche drizzle.

“If you love classic churros or our Original Glazed® Doughnuts, you’re going to love this light and airy, cinnamon-y, caramel-y, creamy, sugary goodness we’ve created,” said Dave Skena, Global Chief Brand Officer for Krispy Kreme.

Share how you’re experiencing the one-of-a-kind Krispy Kreme ChurrDough Collection by using #KrispyKreme and tagging @krispykreme. For more information on Krispy Kreme’s ChurrDough Collection, visit www.krispykreme.com/promos/churrdough.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme (NASDAQ: DNUT) is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in over 30 countries through its unique network of doughnut shops, partnerships with leading retailers, and a rapidly growing e-Commerce and delivery business. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220906005051/en/

Tricia Moore

Tricia.moore@fleishman.com

Source: Krispy Kreme

FAQ

What is the Krispy Kreme ChurrDough Collection launch date?

The ChurrDough Collection will launch on September 5.

What flavors are included in the ChurrDough Collection?

The collection includes Cinnamon Sugar Churrdough, Cookies & Kreme Churrdough, and Dulce De Leche Churrdough.

Where can I purchase the ChurrDoughs?

The ChurrDoughs will be available at participating Krispy Kreme shops across the U.S..

Are the ChurrDoughs a limited-time offer?

Yes, the ChurrDoughs will be available for a limited time only.

How are the ChurrDoughs different from traditional doughnuts?

ChurrDoughs are inspired by churros, featuring a unique cinnamon sugar coating and various toppings.