KRISPY KREME’s® New St. Patrick’s Day Doughnut Collection is ‘Good as Gold’ for Celebrating and Sharing

Rhea-AI Summary

Krispy Kreme is celebrating St. Patrick’s Day with a new collection of four gold-themed doughnuts and a returning favorite, the O’riginal Glazed Doughnut. Starting March 9, customers can enjoy:

• Golden Cookies & Kreme™ Doughnut
• Hat O’ Gold Doughnut
• Golden Sprinkle Doughnut
• Rainbow Kreme™ Filled Doughnut

Additionally, on March 16 and 17, guests wearing green can receive a free O’riginal Glazed Doughnut. The Good as Gold Dozen is available for in-store purchase, pickup, or delivery.

Positive

• Launch of new St. Patrick's Day doughnut collection.
• Free O’riginal Glazed Doughnut promotion encourages customer engagement.
• Increased brand visibility through thematic seasonal offerings.

Negative

• None.

Four all-new, gold-themed doughnuts come in decorative holiday dozens box; Guests wearing green can enjoy a FREE O’riginal Glazed Doughnut March 16-17

CHARLOTTE, N.C.--(BUSINESS WIRE)-- Krispy Kreme® is making St. Patrick’s Day celebrations “Good as Gold” by introducing four all-new gold-themed doughnuts along with the return of the fan favorite green O’riginal Glazed Doughnut.

Four all-new, gold-themed doughnuts come in decorative holiday dozens box (Photo: Business Wire)

Beginning March 9 for a limited time at participating shops across the U.S., Krispy Kreme’s all-‑new St. Patrick’s Day collection features bright and delicious new doughnuts golden for sharing:

• Golden Cookies & Kreme™ Doughnut ​– A golden cookie Kreme™ filled doughnut shell dipped in white icing and covered in golden cookie pieces and a gold sprinkle blend.
• Hat O’ Gold Doughnut ​– A chocolate iced doughnut decorated with a plaid green icing pattern and topped with a leprechaun hat sugar piece.
• Golden Sprinkle Doughnut – An Original Glazed® doughnut dipped in green icing and topped with a gold St. Patrick’s Day sprinkle blend.
• Rainbow Kreme™ Filled Doughnut ​– An unglazed shell filled with White Kreme™ topped with green icing and decorated with a rainbow sugar piece, vanilla buttercream, and gold coin sprinkles.

To further brighten St. Patrick’s Day celebrations, on March 16 and 17 Krispy Kreme will also bring back the beloved O’riginal Glazed Doughnut – an Original Glazed doughnut gone green, available by the dozen. Guests wearing green who visit Krispy Kreme shops on either day (in-shop or drive-thru) can receive one FREE O’riginal Glazed Doughnut, no purchase necessary.

“Wherever you’re celebrating St. Patrick’s Day – at home, the office, with friends, even parades – you can make it golden by enjoying and sharing our Good as Gold doughnuts,” said Dave Skena, Global Chief Brand Officer for Krispy Kreme. “Of course, we’re not leaving green behind. Visit a Krispy Kreme shop on March 16^th and 17^th and enjoy a free, delicious green O’riginal Glazed doughnut if you wear green!”

Krispy Kreme’s Good as Gold Dozen is available in-shop and for pickup or delivery via Krispy Kreme’s app and website. Fans who can’t get to a Krispy Kreme shop can also strike gold as the brand is delivering fresh daily to select grocery stores near Krispy Kreme shops a special 6‑pack of St. Patrick’s Day doughnuts, including the returning Chocolate Iced with St. Patrick’s Sprinkles Doughnut, which also is available at Krispy Kreme shops. Visit www.krispykreme.com/locate/location-search#grocery to find a location.

Share your “Good as Gold” moments enjoying and sharing Krispy Kreme’s St. Patrick’s Day doughnuts and the O’riginal Glazed Doughnut by using #KrispyKreme and tagging @krispykreme. Learn more about Krispy Kreme’s St. Patrick’s Day doughnuts by visiting www.krispykreme.com/promos/stpatricksday.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme (NASDAQ: DNUT) is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in over 30 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with nearly 12,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230309005269/en/

Lizzie Duffey

Lizzie.Duffey@fleishman.com

Source: Krispy Kreme

FAQ

What new products did Krispy Kreme launch for St. Patrick's Day 2023?

Krispy Kreme launched four new gold-themed doughnuts for St. Patrick's Day, including Golden Cookies & Kreme™, Hat O’ Gold, Golden Sprinkle, and Rainbow Kreme™ Filled Doughnuts.

When can customers get a free O’riginal Glazed Doughnut from Krispy Kreme?

Customers wearing green can receive a free O’riginal Glazed Doughnut on March 16 and 17, 2023.

What is the promotion for St. Patrick's Day at Krispy Kreme?

Krispy Kreme is promoting a collection of gold-themed doughnuts and offering a free O’riginal Glazed Doughnut to customers wearing green on March 16 and 17, 2023.

Where can I purchase Krispy Kreme's St. Patrick's Day doughnuts?

Krispy Kreme's St. Patrick's Day doughnuts are available in-store, for pickup, or delivery via the Krispy Kreme app and website.

When did Krispy Kreme's St. Patrick's Day collection become available?

The St. Patrick's Day collection became available starting March 9, 2023.