KRISPY KREME® Sweetens Vaccination Campaign, Adding Original Glazed Heart as Second Free Doughnut After FDA Grants Full Approval of COVID-19 Vaccine

Rhea-AI Summary

Krispy Kreme is launching a campaign to encourage COVID-19 vaccinations by offering guests with valid vaccination cards two free doughnuts daily from Aug. 30 through Sept. 5 and one free doughnut daily for the rest of the year. This promotion includes both an Original Glazed and a special Original Glazed Heart Doughnut. This initiative supports the nation’s vaccination efforts and follows the FDA's full approval of a COVID-19 vaccine for individuals aged 16 and older. To date, Krispy Kreme has given away over 2.5 million doughnuts to promote vaccination.

Positive

• Campaign to increase COVID-19 vaccinations with attractive doughnut offer.
• Full FDA approval of a COVID-19 vaccine aligns with marketing efforts.
• Previous success with over 2.5 million doughnuts given away to promote vaccinations.

Negative

• None.

Guests who show valid COVID-19 vaccination card Aug. 30 through Sept. 5 will receive two free doughnuts any time, every day, and one free doughnut daily for rest of year

CHARLOTTE, N.C.--(BUSINESS WIRE)-- Following the U.S. Food and Drug Administration granting full approval for a COVID-19 vaccine, Krispy Kreme is sweetening its campaign to support those who get vaccinated, announcing the brand will offer every American who has received at least one vaccination shot TWO free doughnuts any time every day Aug. 30 through Sept. 5.

Guests who show valid COVID-19 vaccination card Aug. 30 through Sept. 5 will receive two free doughnuts any time, every day, and one free doughnut daily for rest of year (Photo: Business Wire)

The weeklong “Show Your Heart” offer includes one iconic Original Glazed® Doughnut plus an innovation rarity: an Original Glazed Heart Doughnut, both for free. Krispy Kreme will also continue its campaign to give one Original Glazed doughnut each day through the rest of 2021 to anyone who has received at least one vaccination shot.

On Monday, the FDA gave first-ever full approval of a COVID-19 vaccine for people ages 16 and older in the U.S.

“Show Your Heart” is the latest offer by Krispy Kreme supporting the country’s effort to overcome the pandemic. Krispy Kreme in March became the first national brand to support those protecting themselves and others by getting vaccinated, offering a free Original Glazed doughnut – anytime, any day – to guests who show a valid COVID-19 vaccination card at any Krispy Kreme shop in the U.S. through 2021.

So far, Krispy Kreme has given away more than 2.5 million Original Glazed doughnuts via the initiative. In 2020, Krispy Kreme gave away more than 30 million free doughnuts to healthcare workers, teachers, graduating seniors and others.

“We all hoped we’d be near the end of this pandemic by now. We’re not. So, please consider getting vaccinated if you’ve not done so already. And then enjoy and share two amazing doughnuts with our heart-felt thanks,” said Dave Skena, Chief Marketing Officer.

In addition to being provided free to guests who show a valid vaccination card, the Original Glazed Heart Doughnut will be available for purchase throughout the week.

After you show your valid COVID-19 vaccination card at any Krispy Kreme shop in the U.S., show how you’re enjoying and sharing your two free doughnuts by using #KrispyKreme and tagging @krispykreme.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme (NASDAQ: DNUT) is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in 30 countries through its unique network of doughnut shops, partnerships with leading retailers, and a rapidly growing e-Commerce and delivery business. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210825005116/en/

Chelsea Michael

chelsea.michael@fleishman.com

Source: Krispy Kreme

FAQ

What is the Krispy Kreme vaccination promotion for August 2021?

Krispy Kreme offers two free doughnuts daily to anyone showing a valid COVID-19 vaccination card from August 30 to September 5, 2021.

How many free doughnuts can vaccinated guests receive from Krispy Kreme?

Guests who show a valid COVID-19 vaccination card can receive two free doughnuts daily during the promotion and one free doughnut daily for the rest of the year.

What doughnuts are included in Krispy Kreme's vaccination offer?

The offer includes one Original Glazed® doughnut and a special Original Glazed Heart Doughnut.

What is the purpose of Krispy Kreme's 'Show Your Heart' campaign?

The 'Show Your Heart' campaign aims to encourage vaccinations and support public health efforts amid the COVID-19 pandemic.

When was the FDA's full approval of a COVID-19 vaccine announced?

The FDA granted full approval of a COVID-19 vaccine for individuals aged 16 and older on August 23, 2021.

How many doughnuts has Krispy Kreme given away through its vaccination initiative?

Krispy Kreme has given away over 2.5 million Original Glazed doughnuts as part of its vaccination promotion.